Euro Audience in United States

Euro logo

Euro has an estimated audience of 454,538 people in United States. 42.9% are female, 57.1% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Home equity.

The average Euro fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Euro audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Euro fans

Demographic split for Euro audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.9
Estimated audience size454,538

Audience persona

The typical Euro fan in United States is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Euro in United States
RegionReachAffinity
California94,4741.89×
New York52,9742.09×
Texas52,1981.34×
Florida41,1951.34×
New Jersey24,2602.1×
Illinois24,1731.6×
Massachusetts15,9741.78×
Georgia15,2871.09×
North Carolina15,0961.1×
Virginia15,0871.36×
Pennsylvania14,5090.95×
Washington12,7521.4×
Michigan11,1020.93×
Maryland10,9691.4×
Ohio10,3830.74×
Arizona8,8480.95×
Colorado8,5721.2×
Indiana6,7070.81×
Minnesota6,5081×
Tennessee6,4290.71×
Connecticut6,2881.38×
Oregon6,1961.19×
Missouri5,8790.8×
Nevada5,7081.3×
Wisconsin5,5250.81×
South Carolina5,1380.75×
Utah4,5431.12×
Kentucky3,5360.62×
Alabama3,3620.53×
Louisiana3,2880.56×
Oklahoma3,1520.62×
Washington, District of Columbia3,0152.21×
Kansas2,9750.83×
Iowa2,6130.7×
Arkansas2,3680.63×
Nebraska1,7820.78×
New Mexico1,7510.77×
Idaho1,6500.72×
Hawaii1,6390.84×
Rhode Island1,5431.07×
New Hampshire1,4630.82×
Mississippi1,4300.38×
Maine1,3980.86×
Delaware1,2310.98×
West Virginia9220.44×
Vermont7370.92×
Montana7090.56×
Alaska5350.55×
South Dakota5230.5×
North Dakota4330.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Euro audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Historic site8.19×Arts & Culture
Google Home11.63×Technology & Electronics
Home equity2.27×Home & Garden
The Historian16.48×Literature
Urban Outfitters1.91×Shopping
Nationality2.15×Politics & Society
JDSU2.31×Business & Career
Eurail16.57×Cars & Mobility
Cam Ward2.53×Sports
Unique Gifts1.55×Shopping
Iowa Lottery6.76×Games
Girolando cattle17.12×Pets & Animals
Parral, Chihuahua8.99×Travel & Leisure
Nuts (film)3.45×Movies & TV
Home staging2.96×Home & Garden
Vilas County, Wisconsin16.24×Travel & Leisure
Kona Grill5.29×Food & Beverages
Birthday Gifts1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Euro audience
TraitClusterScore
Quality AwarenessPREMIUM4.8
Design AffinityPREMIUM1.75
PatriotismCONSERVATISM1.67
Luxury OrientationPREMIUM1.5
SustainabilityBALANCE1.41
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Euro
CountryShare
Italy3.8%
Germany3.6%
France2.6%

See Euro audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Euro have in United States?

Euro has an estimated audience of 454,538 people in United States, concentrated in California and New York.

What is the gender split and age of Euro fans?

42.9% of Euro fans are female, 57.1% are male, with an average age of 39.9 years.

Which brands do Euro fans like most?

Euro fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (8.19×) over the country average.

Where do Euro fans live in United States?

Euro fans in United States are most concentrated in California (reach 94,474), New York (reach 52,974), and Texas (reach 52,198). These three regions account for the largest share of the active audience.

What other brands do Euro fans also like?

Beyond Euro itself, the audience over-indexes on Mathcore (18.06×), Historic site (8.19×), Google Home (11.63×), and Home equity (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Euro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.