Evans (clothing) Audience in United States

Evans (clothing) logo

Evans (clothing) has an estimated audience of 349,724 people in United States. 53.7% are female, 46.3% are male, average age 30.0. Top regions: California, New York, Texas. Top brand affinities: Progressive rock, Home equity, Iowa Hawkeyes, UK garage, Product design.

The average Evans (clothing) fan in United States is 30.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Progressive rock, Home equity, Iowa Hawkeyes, with strongest over-indexing on Progressive rock (12.54× the country average). Demographically, the Evans (clothing) audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Evans (clothing) fans

Demographic split for Evans (clothing) audience in United States
MetricValue
Female53.7%
Male46.3%
Average age30.0
Estimated audience size349,724

Audience persona

The typical Evans (clothing) fan in United States is balanced, around 30.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Evans (clothing) in United States
RegionReachAffinity
California37,7580.98×
New York28,3951.45×
Texas28,0670.93×
Georgia24,9882.32×
Florida18,6550.79×
Colorado14,3682.61×
Ohio12,1571.13×
Pennsylvania10,0680.86×
Illinois9,2130.79×
North Carolina8,8300.84×
New Jersey7,5370.85×
Michigan7,5360.82×
Indiana6,9921.09×
South Carolina6,7751.29×
Virginia6,5630.77×
Missouri6,2621.11×
Tennessee6,0440.86×
Massachusetts5,9110.86×
Washington5,7700.82×
Wisconsin5,7371.09×
Arizona5,5500.78×
Kentucky5,4271.24×
Maryland5,2520.87×
Alabama4,7480.97×
Oklahoma4,6771.2×
Louisiana4,5201×
Utah3,7461.2×
Minnesota3,3720.67×
Mississippi3,0391.05×
Oregon3,0090.75×
West Virginia2,7611.7×
Connecticut2,4840.71×
Iowa2,3460.81×
North Dakota2,3343.25×
Idaho2,2011.25×
Nevada2,1930.65×
Arkansas2,1800.76×
Kansas2,1310.77×
Nebraska1,2680.72×
Washington, District of Columbia1,1121.06×
New Hampshire1,0920.79×
New Mexico1,0270.59×
Hawaii8220.55×
Delaware8010.83×
Maine7410.59×
Rhode Island6610.59×
South Dakota5930.73×
Montana5480.56×
Wyoming4610.89×
Alaska4530.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evans (clothing) audience
BrandAffinityCategory
Progressive rock12.54×Music & Radio
Home equity7.14×Home & Garden
Iowa Hawkeyes20×Sports
UK garage10.03×Music & Radio
Product design3.54×Business & Career
Historic site5.13×Arts & Culture
Jersey (fabric)18.96×Fashion & Accessoires
Pro-Ject3.52×Music & Radio
Fairy godmother6.37×Literature
Laneige4.47×Beauty & Wellness
Kurt Hummel28.93×Movies & TV
Natural rubber1.51×Cars & Mobility
Khao Lak29.54×Travel & Leisure
Mothercare2.14×Kids & Family
Governor of Michigan4.69×Politics & Society
Stamp collecting3×Home & Garden
JDSU1.93×Business & Career
Elsword10.18×Games
Ipag Business School12.01×Business & Career
Isometric exercise5.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evans (clothing) audience
TraitClusterScore
Luxury OrientationPREMIUM1.54
IndulgenceJOY1.53
Design AffinityPREMIUM1.45
MindfulnessBALANCE1.38
Quality AwarenessPREMIUM1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Evans (clothing)
CountryShare
United Kingdom38.2%
United States19.2%
Japan9.0%

See Evans (clothing) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Evans (clothing) have in United States?

Evans (clothing) has an estimated audience of 349,724 people in United States, concentrated in California and New York.

What is the gender split and age of Evans (clothing) fans?

53.7% of Evans (clothing) fans are female, 46.3% are male, with an average age of 30.0 years.

Which brands do Evans (clothing) fans like most?

Evans (clothing) fans show strongest brand affinity for Progressive rock (12.54×), Home equity (7.14×), and Iowa Hawkeyes (20×) over the country average.

Where do Evans (clothing) fans live in United States?

Evans (clothing) fans in United States are most concentrated in California (reach 37,758), New York (reach 28,395), and Texas (reach 28,067). These three regions account for the largest share of the active audience.

What other brands do Evans (clothing) fans also like?

Beyond Evans (clothing) itself, the audience over-indexes on Home equity (7.14×), Iowa Hawkeyes (20×), UK garage (10.03×), and Product design (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evans (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.