Evergreen Audience in United States

Evergreen logo

Evergreen has an estimated audience of 4,976,931 people in United States. 69.9% are female, 30.1% are male, average age 41.3. Top regions: Washington, California, New York. Top brand affinities: Oneida County, New York, Nationality, Pillow, Regional styles of Mexican music, English literature.

The average Evergreen fan in United States is 41.3 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, New York. Top brand affinities include Oneida County, New York, Nationality, Pillow, with strongest over-indexing on Oneida County, New York (22.81× the country average). Demographically, the Evergreen audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Evergreen fans

Demographic split for Evergreen audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.3
Estimated audience size4,976,931

Audience persona

The typical Evergreen fan in United States is more female, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Oneida County, New York.

Top regions in United States

Top regions ranked by reach for Evergreen in United States
RegionReachAffinity
Washington566,0425.67×
California540,1370.99×
New York385,4531.39×
Texas306,3630.72×
Colorado233,4042.98×
Florida213,8210.63×
Oregon164,7572.89×
New Jersey157,7311.25×
Illinois142,4830.86×
Pennsylvania126,4510.75×
Michigan120,4290.93×
Georgia113,3600.74×
Ohio95,9450.63×
North Carolina89,1560.6×
Tennessee87,6430.88×
Virginia84,2100.69×
Massachusetts80,6200.82×
Alabama75,7621.09×
Indiana74,6470.82×
Maryland69,7320.81×
Arizona63,9300.63×
Wisconsin57,9760.77×
Missouri53,7520.67×
Minnesota52,5900.74×
Louisiana50,6340.79×
Kentucky42,3090.68×
Oklahoma41,2310.75×
South Carolina39,6270.53×
Maine38,6292.17×
Connecticut37,8750.76×
Delaware35,3592.58×
Arkansas32,9040.8×
Kansas32,5200.83×
Nevada27,4150.57×
Mississippi26,7660.65×
Utah26,4110.59×
Iowa23,4220.57×
Idaho21,7720.87×
West Virginia17,5000.76×
Montana15,7231.14×
Nebraska13,8100.55×
New Mexico13,5840.54×
New Hampshire12,2960.63×
Rhode Island11,2630.71×
Washington, District of Columbia10,4090.7×
Hawaii9,9540.47×
Alaska9,3140.87×
Vermont8,3390.95×
North Dakota6,5070.64×
South Dakota5,4870.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evergreen audience
BrandAffinityCategory
Oneida County, New York22.81×
Nationality1.67×Politics & Society
Pillow1.57×Home & Garden
Regional styles of Mexican music1.71×Music & Radio
English literature2.14×Literature
Cachorro1.64×Pets & Animals
Colorado River1.8×Travel & Leisure
Hebe1.77×Home & Garden
Janitor1.75×Home & Garden
Boracay2.33×Travel & Leisure
Solo climbing1.66×Sports
Spinal muscular atrophy2.22×Health
Kingdom of Judah1.69×Politics & Society
Gaelic football1.53×Sports
Mackenzie Foy1.56×Fashion & Accessoires
New Era (Namibia)1.52×News
International University of Business Agriculture and Technology2.01×Business & Career
Hattiesburg, Mississippi1.82×Travel & Leisure
Geothermal heating1.75×Home & Garden
Erie County, New York1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evergreen audience
TraitClusterScore
Urban LifestyleOPEN1.51
Quality AwarenessPREMIUM1.47
Design AffinityPREMIUM1.38
Convenience OrientationPREMIUM1.31
DIY MentalityTHRILL1.3
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Evergreen
CountryShare
United States24.8%
United Kingdom5.6%
Italy5.4%

See Evergreen audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Evergreen have in United States?

Evergreen has an estimated audience of 4,976,931 people in United States, concentrated in Washington and California.

What is the gender split and age of Evergreen fans?

69.9% of Evergreen fans are female, 30.1% are male, with an average age of 41.3 years.

Which brands do Evergreen fans like most?

Evergreen fans show strongest brand affinity for Oneida County, New York (22.81×), Nationality (1.67×), and Pillow (1.57×) over the country average.

Where do Evergreen fans live in United States?

Evergreen fans in United States are most concentrated in Washington (reach 566,042), California (reach 540,137), and New York (reach 385,453). These three regions account for the largest share of the active audience.

What other brands do Evergreen fans also like?

Beyond Evergreen itself, the audience over-indexes on Nationality (1.67×), Pillow (1.57×), Regional styles of Mexican music (1.71×), and English literature (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evergreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.