Expressionism Audience in United States

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Expressionism has an estimated audience of 342,834 people in United States. 89.8% are female, 10.2% are male, average age 52.2. Top regions: California, Texas, New York. Top brand affinities: Hirokazu Koreeda, Steampunk, Dog breed, Glossier, Natural rubber.

The average Expressionism fan in United States is 52.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hirokazu Koreeda, Steampunk, Dog breed, with strongest over-indexing on Hirokazu Koreeda (114.25× the country average). Demographically, the Expressionism audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Expressionism fans

Demographic split for Expressionism audience in United States
MetricValue
Female89.8%
Male10.2%
Average age52.2
Estimated audience size342,834

Audience persona

The typical Expressionism fan in United States is more female, around 52.2 years old, with strong Design Affinity tendencies and a notable affinity for Hirokazu Koreeda.

Top regions in United States

Top regions ranked by reach for Expressionism in United States
RegionReachAffinity
California50,1161.33×
Texas30,8731.05×
New York26,8331.4×
Florida24,6471.06×
Georgia12,3071.17×
Illinois11,7811.03×
Pennsylvania11,7461.02×
North Carolina10,8961.06×
Ohio10,0690.95×
Virginia9,2621.11×
Massachusetts9,1071.35×
Washington8,3371.21×
Michigan8,1060.9×
New Jersey7,9130.91×
Tennessee7,4771.09×
Arizona6,6450.95×
Maryland6,2531.06×
Indiana5,9810.95×
Missouri5,8711.06×
Louisiana5,1911.17×
Colorado5,1570.95×
Alabama4,9731.04×
Oregon4,7241.2×
South Carolina4,6870.91×
Minnesota4,5270.92×
Wisconsin4,5160.88×
Utah4,2121.37×
Kentucky3,8990.91×
Oklahoma3,5540.93×
Connecticut3,3300.97×
Nevada2,9840.9×
Arkansas2,7830.99×
Kansas2,5830.96×
Iowa2,4990.88×
Mississippi2,3010.81×
Idaho1,7711.03×
Washington, District of Columbia1,6291.58×
Rhode Island1,5401.41×
Nebraska1,4760.86×
Hawaii1,4280.97×
New Mexico1,4120.82×
Maine1,3011.06×
New Hampshire1,2470.92×
West Virginia1,1790.74×
Montana7040.74×
Vermont7021.17×
Delaware5260.56×
North Dakota5000.71×
Alaska4920.67×
South Dakota4830.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Expressionism audience
BrandAffinityCategory
Hirokazu Koreeda114.25×Movies & TV
Steampunk10.88×Fashion & Accessoires
Dog breed2.49×Pets & Animals
Glossier11.01×Beauty & Wellness
Natural rubber3.3×Cars & Mobility
Bank account3.9×Business & Career
Collectable1.96×Kids & Family
Home equity2.11×Home & Garden
Combat sport1.66×Sports
Cadena SER13.06×Music & Radio
Electrolyte3.74×Health
Kaytranada8.43×Music & Radio
Urban horticulture2.45×Home & Garden
Home staging3.22×Home & Garden
Hilversum37.61×Travel & Leisure
Nebraska Cornhuskers football2.15×Sports
Paul Dano3.14×Movies & TV
Women's empowerment2.47×Politics & Society
JDSU1.76×Business & Career
Cadena SER8.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Expressionism audience
TraitClusterScore
Design AffinityPREMIUM2.91
SustainabilityBALANCE2.6
Urban LifestyleOPEN2.27
MindfulnessBALANCE1.9
Early Adopter MentalityPOWER1.9
LGBTQ+ IdentityOPEN1.87

Worldwide distribution

Worldwide audience distribution share by country for Expressionism
CountryShare
United States24.8%
Italy7.6%
Germany6.7%

See Expressionism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Expressionism have in United States?

Expressionism has an estimated audience of 342,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Expressionism fans?

89.8% of Expressionism fans are female, 10.2% are male, with an average age of 52.2 years.

Which brands do Expressionism fans like most?

Expressionism fans show strongest brand affinity for Hirokazu Koreeda (114.25×), Steampunk (10.88×), and Dog breed (2.49×) over the country average.

Where do Expressionism fans live in United States?

Expressionism fans in United States are most concentrated in California (reach 50,116), Texas (reach 30,873), and New York (reach 26,833). These three regions account for the largest share of the active audience.

What other brands do Expressionism fans also like?

Beyond Expressionism itself, the audience over-indexes on Steampunk (10.88×), Dog breed (2.49×), Glossier (11.01×), and Natural rubber (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Expressionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.