Rascasse Audience Intelligence

Expressionism Audience in United States

A data profile of the people who buy, follow and care about Expressionism in United States — modelled from more than twelve digital signal sources. Expressionism has an estimated audience of 342,834 people in United States.

#55among Art movement in United States#12935among Topic in United States#435in Arts & Culture

The average Expressionism fan in United States is 52.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Marina Abramović, Cubism, Sharon Osbourne, with strongest over-indexing on Marina Abramović (91.27× the country average).

Demographically, the Expressionism audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Expressionism fan in United States is more female, around 52.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Marina Abramović.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Expressionism profile in United States.

Audience size
343K
in United States
Gender
89.8%♀
10.2% male
Age
52.2
average years
Country rank
#45101
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Expressionism fans

89.8% are female, 10.2% are male, average age 52.2.

Fig. 02

Gender split

89.8%
Female
10.2%
Male
Demographic split for Expressionism audience in United States
MetricValue
Female89.8%
Male10.2%
Average age52.2
Estimated audience size342,834
Fig. 03

Age distribution

Ø 52.2
average years
Age distribution of the Expressionism audience in United States
Age bracketShare%
16-199%
20-297%
30-394%
40-493%
50+77%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Expressionism audience comes from United States.

Worldwide audience distribution share by country for Expressionism
CountryShare
United States24.8%
Italy7.6%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Expressionism audience in United States is strongest.

Fig. 05

Top regions by affinity

Expressionism fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.31×
02Washington, District of Columbia~1K1.31×
03California~50K1.29×
04Rhode Island~1K1.22×
05New York~20K1.21×
06Massachusetts~8K1.20×
07Washington~8K1.15×
08Oregon~4K1.14×
09Georgia~10K1.11×
10Virginia~9K1.10×
11Vermont<1K1.10×
12Louisiana~5K1.08×
13Idaho~2K1.08×
14North Carolina~10K1.07×
15Texas~30K1.05×
16Maryland~6K1.05×
17Maine~1K1.05×
18Missouri~6K1.04×
19Arkansas~3K1.04×
20Pennsylvania~10K1.03×
21Tennessee~7K1.02×
22Montana<1K1.02×
23Indiana~6K1.01×
24Oklahoma~4K1.01×
25New Mexico~2K1.01×
26Alabama~5K1.00×
27Connecticut~3K1.00×
28Kentucky~4K0.98×
29Florida~20K0.97×
30Illinois~10K0.97×
31New Hampshire~1K0.97×
32Arizona~7K0.96×
33Kansas~3K0.96×
34Hawaii~1K0.96×
35South Carolina~5K0.95×
36Wisconsin~5K0.95×
37Colorado~5K0.94×
38West Virginia~1K0.94×
39North Dakota<1K0.94×
40New Jersey~8K0.93×
41Minnesota~5K0.93×
42Alaska<1K0.93×
43Ohio~10K0.92×
44Michigan~8K0.91×
45Nevada~3K0.89×
46Mississippi~3K0.89×
47South Dakota<1K0.88×
48Iowa~2K0.87×
49Nebraska~2K0.87×
50Delaware<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Expressionism, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Expressionism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Expressionism audience
#·InterestCategoryAffinity×
01Marina AbramovićArts & Culture91.27×
02CubismArts & Culture63.82×
03Jackson PollockArts & Culture36.04×
04Natasha BedingfieldMusic & Radio31.56×
05ImpressionismArts & Culture23.19×
06Diego RiveraArts & Culture20.10×
07Sharon OsbourneMovies & TV20.00×
08Debbie HarryMusic & Radio20.00×
09Rick AstleyMusic & Radio18.43×
10OrchidaceaeHome & Garden13.60×
11Art auctionArts & Culture11.68×
12Art dealerArts & Culture11.61×
13BanksyArts & Culture11.46×
14Art CollectingArts & Culture10.59×
15Street artArts & Culture10.40×
16Brittany SnowMovies & TV7.76×
17Oil paintingArts & Culture6.05×
18Vintage clothingFashion & Accessoires3.37×
19Do it yourself (DIY)Home & Garden2.04×
20SupermanMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Expressionism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Expressionism audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.70×
Design AffinityPREMIUM2.55×
SustainabilityBALANCE1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Expressionism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.61×
Convenience OrientationPREMIUM0.69×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Expressionism have in United States?

Expressionism has an estimated audience of 342,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Expressionism fans?

89.8% of Expressionism fans are female, 10.2% are male, with an average age of 52.2 years.

03

Which brands do Expressionism fans like most?

Expressionism fans show strongest brand affinity for Marina Abramović (91.27×), Cubism (63.82×), and Sharon Osbourne (20×) over the country average.

04

Where do Expressionism fans live in United States?

Expressionism fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Expressionism fans also like?

Beyond Expressionism itself, the audience over-indexes on Cubism (63.82×), Sharon Osbourne (20×), Jackson Pollock (36.04×), and Street art (10.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Expressionism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Expressionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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