Family business Audience in United States

Family business logo

Family business has an estimated audience of 4,067,128 people in United States. 52.8% are female, 47.2% are male, average age 43.7. Top regions: Texas, Georgia, Florida. Top brand affinities: Cachorro, Mothercare, Thom Browne, Sears, Overtone.

The average Family business fan in United States is 43.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Cachorro, Mothercare, Thom Browne, with strongest over-indexing on Cachorro (2.59× the country average). Demographically, the Family business audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Family business fans

Demographic split for Family business audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.7
Estimated audience size4,067,128

Audience persona

The typical Family business fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cachorro.

Top regions in United States

Top regions ranked by reach for Family business in United States
RegionReachAffinity
Texas465,9451.33×
Georgia369,3332.95×
Florida330,2161.2×
California267,6410.6×
North Carolina231,2191.89×
New York223,2480.98×
Louisiana185,0653.53×
Illinois175,7651.3×
South Carolina154,9852.53×
Maryland151,3722.16×
Michigan147,6681.39×
Ohio141,7571.13×
Virginia140,6851.42×
Pennsylvania138,5591.01×
Mississippi137,7744.11×
Tennessee132,8671.63×
Alabama132,1782.33×
New Jersey101,3200.98×
Indiana75,3741.01×
Missouri74,9991.14×
Arkansas59,3551.77×
Kentucky43,3700.85×
Massachusetts40,1700.5×
Wisconsin40,1550.66×
Oklahoma37,5210.83×
Arizona37,2450.45×
Nevada35,5140.9×
Connecticut34,5230.85×
Washington26,6360.33×
Minnesota25,3470.43×
Colorado22,8400.36×
Delaware19,2271.71×
Kansas18,7900.59×
Washington, District of Columbia18,4501.51×
Iowa12,4440.37×
Oregon11,9260.26×
Nebraska8,4610.41×
West Virginia8,4590.45×
Hawaii7,8940.45×
Rhode Island6,5080.5×
New Mexico6,3960.31×
Utah5,8180.16×
Maine3,2240.22×
New Hampshire3,1680.2×
Idaho3,1630.16×
North Dakota2,1620.26×
Alaska2,0230.23×
South Dakota1,6210.17×
Montana1,5200.13×
Vermont1,4770.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family business audience
BrandAffinityCategory
Cachorro2.59×Pets & Animals
Mothercare1.53×Kids & Family
Thom Browne3.84×Fashion & Accessoires
Sears1.58×Shopping
Overtone3.67×Beauty & Wellness
Chili con carne2.7×Food & Beverages
Brittney Griner2.22×Sports
Layne Staley1.7×Music & Radio
Highland games2.4×Sports
Cullinan Diamond4.51×
Commercial mortgage1.71×Business & Career
Lebanese cuisine2.01×Food & Beverages
Leverage (TV series)1.67×Movies & TV
Brunello Cucinelli1.77×Fashion & Accessoires
Zach Ertz1.84×Sports
Warning sign2.6×Cars & Mobility
Ash vs Evil Dead2.83×Movies & TV
Overboard (film)1.61×Movies & TV
Hattiesburg, Mississippi1.95×Travel & Leisure
John Frusciante2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family business audience
TraitClusterScore
Quality AwarenessPREMIUM1.52
Career OrientationPOWER1.39
Need for SecurityCONSERVATISM1.38
Price SensitivityPREMIUM1.26
DIY MentalityTHRILL1.25
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Family business
CountryShare
United States44.0%
Germany10.8%
United Kingdom8.3%

See Family business audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Family business have in United States?

Family business has an estimated audience of 4,067,128 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Family business fans?

52.8% of Family business fans are female, 47.2% are male, with an average age of 43.7 years.

Which brands do Family business fans like most?

Family business fans show strongest brand affinity for Cachorro (2.59×), Mothercare (1.53×), and Thom Browne (3.84×) over the country average.

Where do Family business fans live in United States?

Family business fans in United States are most concentrated in Texas (reach 465,945), Georgia (reach 369,333), and Florida (reach 330,216). These three regions account for the largest share of the active audience.

What other brands do Family business fans also like?

Beyond Family business itself, the audience over-indexes on Mothercare (1.53×), Thom Browne (3.84×), Sears (1.58×), and Overtone (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.