Fathers' rights movement Audience in United States

Fathers' rights movement logo

Fathers' rights movement has an estimated audience of 673,316 people in United States. 40.0% are female, 60.0% are male, average age 36.5. Top brand affinities: UK garage, Hebe, Grinch, 3D printing, Lulu 黃路梓茵.

Top brand affinities include UK garage, Hebe, Grinch, with strongest over-indexing on UK garage (9.57× the country average). Demographically, the Fathers' rights movement audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Category: Politics & Society · Type: Topic

Demographics of Fathers' rights movement fans

Demographic split for Fathers' rights movement audience in United States
MetricValue
Female40.0%
Male60.0%
Average age36.5
Estimated audience size673,316

Audience persona

The typical Fathers' rights movement fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for UK garage.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fathers' rights movement audience
BrandAffinityCategory
UK garage9.57×Music & Radio
Hebe9.57×Home & Garden
Grinch4.22×Movies & TV
3D printing2.44×Technology & Electronics
Lulu 黃路梓茵2.26×Movies & TV
Emperor Entertainment Group9.57×Business & Career
Israel1.68×Travel & Leisure
Grammarly3.62×Business & Career
Saving2.06×Business & Career
Unique Gifts1.56×Shopping
Vocal harmony2.87×Music & Radio
Stamp collecting2.96×Home & Garden
Goop3.32×Internet & Social Media
Buying and Selling Real Estate4.71×Home & Garden
Racing1.56×Cars & Mobility
Magazine (band)3.81×Music & Radio
Wikia1.97×Internet & Social Media
ABC 7 Chicago2.44×Movies & TV
WESH2.76×Movies & TV
edureka19.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fathers' rights movement audience
TraitClusterScore
PatriotismCONSERVATISM2.18
Risk AppetiteTHRILL1.5
Need for SecurityCONSERVATISM1.42
ExtroversionTHRILL1.33
IndividualismJOY1.31
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Fathers' rights movement
CountryShare
United States82.0%
Australia5.8%
United Kingdom5.2%

See Fathers' rights movement audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fathers' rights movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.