Field trip Audience in United States

Field trip logo

Field trip has an estimated audience of 1,788,721 people in United States. 68.8% are female, 31.2% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Hibachi, Goop, Governor of Michigan, headspace, Wok.

The average Field trip fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hibachi, Goop, Governor of Michigan, with strongest over-indexing on Hibachi (15.72× the country average). Demographically, the Field trip audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: TV series

Demographics of Field trip fans

Demographic split for Field trip audience in United States
MetricValue
Female68.8%
Male31.2%
Average age44.0
Estimated audience size1,788,721

Audience persona

The typical Field trip fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Field trip in United States
RegionReachAffinity
California324,0231.65×
Texas202,5051.32×
New York197,2191.97×
Florida167,9191.39×
Georgia72,7331.32×
North Carolina70,4861.31×
Illinois66,9491.12×
Pennsylvania51,6940.86×
Virginia48,4061.11×
Michigan47,7731.02×
Ohio46,3900.84×
New Jersey46,3201.02×
Maryland42,5821.38×
Arizona39,1321.07×
Tennessee37,2241.04×
Washington36,3911.01×
Massachusetts35,8791.02×
Indiana34,3481.05×
South Carolina31,2301.16×
Louisiana30,5141.32×
Alabama30,3501.21×
Minnesota27,1071.06×
Missouri26,7660.93×
Wisconsin26,4400.98×
Kentucky25,6201.14×
Colorado23,5460.84×
Oklahoma18,4650.93×
Oregon17,7770.87×
Connecticut16,4520.92×
Nevada15,7050.91×
Mississippi14,6330.99×
Utah14,1700.88×
New Mexico13,6781.52×
Arkansas13,1550.89×
Kansas12,3540.88×
Iowa10,6560.72×
Hawaii8,8171.15×
Washington, District of Columbia7,2141.34×
West Virginia6,9750.84×
Nebraska6,9620.78×
Idaho6,0430.67×
New Hampshire4,7400.67×
Delaware4,4570.9×
Rhode Island4,4050.77×
Maine3,7740.59×
Alaska2,7270.71×
Montana2,6900.54×
South Dakota2,3460.57×
North Dakota2,2840.62×
Vermont2,2510.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Field trip audience
BrandAffinityCategory
Hibachi15.72×Food & Beverages
Goop10.23×Internet & Social Media
Governor of Michigan13.69×Politics & Society
headspace17.24×Health
Wok11.98×Food & Beverages
Google Home10.16×Technology & Electronics
Cherish (group)16.27×Music & Radio
Product design2.59×Business & Career
Kikar HaShabbat21.03×News
Grace Slick11.04×Music & Radio
Vocal harmony5.15×Music & Radio
Fairy godmother8.04×Literature
Grinch3.98×Movies & TV
TV Fanatic10.1×Movies & TV
Hipster8.69×Politics & Society
Ira Glass15.47×Music & Radio
Israel1.86×Travel & Leisure
Cryptic crossword13.55×Technology & Electronics
Hardik Pandya12.27×Sports
El Paso County, Colorado10.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Field trip audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Community OrientationOPEN1.77
Urban LifestyleOPEN1.49
Price SensitivityPREMIUM1.42
IndulgenceJOY1.35
Need for SecurityCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Field trip
CountryShare
United States43.6%
Spain9.3%
Mexico4.9%

See Field trip audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Field trip have in United States?

Field trip has an estimated audience of 1,788,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Field trip fans?

68.8% of Field trip fans are female, 31.2% are male, with an average age of 44.0 years.

Which brands do Field trip fans like most?

Field trip fans show strongest brand affinity for Hibachi (15.72×), Goop (10.23×), and Governor of Michigan (13.69×) over the country average.

Where do Field trip fans live in United States?

Field trip fans in United States are most concentrated in California (reach 324,023), Texas (reach 202,505), and New York (reach 197,219). These three regions account for the largest share of the active audience.

What other brands do Field trip fans also like?

Beyond Field trip itself, the audience over-indexes on Goop (10.23×), Governor of Michigan (13.69×), headspace (17.24×), and Wok (11.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Field trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.