Financial planner Audience in United States

Financial planner logo

Financial planner has an estimated audience of 1,645,765 people in United States. 40.6% are female, 59.4% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: Alaska, Historic site, Kendra Scott, American College of Education, Business English.

The average Financial planner fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alaska, Historic site, Kendra Scott, with strongest over-indexing on Alaska (1.6× the country average). Demographically, the Financial planner audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial planner fans

Demographic split for Financial planner audience in United States
MetricValue
Female40.6%
Male59.4%
Average age43.1
Estimated audience size1,645,765

Audience persona

The typical Financial planner fan in United States is more male, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Financial planner in United States
RegionReachAffinity
California209,8681.16×
Florida134,0401.2×
Texas128,0140.9×
New York121,8571.33×
Illinois57,9091.06×
Pennsylvania57,4731.04×
Georgia53,7241.06×
Virginia53,5491.34×
North Carolina48,9880.99×
Ohio46,9910.93×
New Jersey45,7761.09×
Washington43,5981.32×
Massachusetts39,2571.21×
Tennessee38,2701.16×
Michigan36,7550.85×
Arizona33,1500.99×
Maryland29,6301.05×
Oregon29,1581.55×
Colorado28,0481.08×
Wisconsin26,3211.06×
Indiana25,8890.86×
Minnesota24,4191.04×
Missouri24,3520.92×
South Carolina23,0500.93×
Alabama19,2080.84×
Connecticut19,1311.16×
Louisiana19,0880.9×
Utah18,7271.27×
Kentucky17,9210.87×
Kansas15,2061.17×
Oklahoma14,9660.82×
Iowa13,5141×
Nevada13,4220.84×
Arkansas12,8530.95×
Mississippi11,9220.88×
Idaho8,8301.07×
Nebraska7,7720.94×
Hawaii6,8280.97×
Washington, District of Columbia6,1451.24×
New Hampshire5,9740.92×
West Virginia5,6390.74×
New Mexico5,5100.67×
Rhode Island5,0720.97×
Maine4,5400.77×
Montana4,2350.93×
Delaware4,2180.93×
North Dakota4,0411.2×
South Dakota2,4360.64×
Vermont2,4120.83×
Alaska2,3770.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial planner audience
BrandAffinityCategory
Alaska1.6×Travel & Leisure
Historic site3.7×Arts & Culture
Kendra Scott1.63×Fashion & Accessoires
American College of Education12.11×Business & Career
Business English3.03×Business & Career
Nebraska Cornhuskers football1.86×Sports
Cam Ward1.92×Sports
Monogram1.88×Home & Garden
Khaadi3.28×Fashion & Accessoires
Public speaking1.81×Politics & Society
Governor of Michigan3.38×Politics & Society
Jesse Plemons1.55×Movies & TV
Voter registration2.12×Politics & Society
Vilas County, Wisconsin12.77×Travel & Leisure
CAC 402.27×Business & Career
CAC 402.16×Business & Career
Home staging2.04×Home & Garden
TeachHUB1.53×Business & Career
Goop2.04×Internet & Social Media
Grinch1.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial planner audience
TraitClusterScore
Career OrientationPOWER2.17
Need for SecurityCONSERVATISM2.02
Family OrientationCONSERVATISM1.75
Quality AwarenessPREMIUM1.67
TravellingTHRILL1.62
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Financial planner
CountryShare
United States28.2%
India10.8%
Japan7.4%

See Financial planner audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial planner have in United States?

Financial planner has an estimated audience of 1,645,765 people in United States, concentrated in California and Florida.

What is the gender split and age of Financial planner fans?

40.6% of Financial planner fans are female, 59.4% are male, with an average age of 43.1 years.

Which brands do Financial planner fans like most?

Financial planner fans show strongest brand affinity for Alaska (1.6×), Historic site (3.7×), and Kendra Scott (1.63×) over the country average.

Where do Financial planner fans live in United States?

Financial planner fans in United States are most concentrated in California (reach 209,868), Florida (reach 134,040), and Texas (reach 128,014). These three regions account for the largest share of the active audience.

What other brands do Financial planner fans also like?

Beyond Financial planner itself, the audience over-indexes on Historic site (3.7×), Kendra Scott (1.63×), American College of Education (12.11×), and Business English (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial planner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.