Firefly Lane Audience in United States

Firefly Lane logo

Firefly Lane has an estimated audience of 2,601,016 people in United States. 55.6% are female, 44.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Vocal harmony, Elsword, Historic site.

The average Firefly Lane fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (7.06× the country average). Demographically, the Firefly Lane audience skews more female with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Firefly Lane fans

Demographic split for Firefly Lane audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.0
Estimated audience size2,601,016

Audience persona

The typical Firefly Lane fan in United States is more female, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Firefly Lane in United States
RegionReachAffinity
California244,6900.86×
Texas199,9860.89×
Florida167,2350.95×
New York127,2870.88×
Pennsylvania100,2881.15×
Ohio88,9281.11×
Illinois84,4390.97×
North Carolina79,4241.01×
Michigan75,8111.11×
Georgia68,0150.85×
Tennessee65,5391.26×
New Jersey61,7980.93×
Virginia57,7810.91×
Arizona55,2841.04×
Washington55,2241.06×
Massachusetts54,4211.06×
Indiana52,2581.1×
Missouri47,7841.14×
Wisconsin44,5141.14×
Colorado43,7631.07×
Minnesota43,0321.15×
South Carolina40,5121.04×
Maryland36,7670.82×
Kentucky35,3281.08×
Alabama33,6200.93×
Oklahoma29,7321.03×
Oregon29,6610.99×
Louisiana29,6550.88×
Connecticut27,3401.05×
Iowa25,3021.18×
Utah22,2710.96×
Kansas21,7461.06×
Arkansas21,2570.99×
Mississippi19,4760.91×
Nevada19,0880.76×
Nebraska13,8301.06×
Idaho13,5221.04×
New Hampshire13,0821.28×
West Virginia13,0641.08×
Maine11,8031.27×
New Mexico11,3840.87×
Rhode Island9,0691.1×
Hawaii8,2570.74×
Montana8,0181.11×
Delaware6,3620.89×
South Dakota5,6700.94×
North Dakota5,2090.97×
Vermont4,9881.09×
Washington, District of Columbia4,6530.6×
Alaska4,4980.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefly Lane audience
BrandAffinityCategory
Grinch7.06×Movies & TV
Goop8.92×Internet & Social Media
Vocal harmony7.54×Music & Radio
Elsword24.48×Games
Historic site4.74×Arts & Culture
Governor of Michigan8.08×Politics & Society
Wok6.75×Food & Beverages
Israel1.81×Travel & Leisure
Mathcore6.87×Music & Radio
La Jolla7.82×Travel & Leisure
Grace Slick7.38×Music & Radio
Harlow9.71×Travel & Leisure
Google Home5.31×Technology & Electronics
No Escape (1994 film)9.16×Movies & TV
TV Fanatic8.57×Movies & TV
Fairy godmother5.94×Literature
Hibachi6.23×Food & Beverages
Hipster7.5×Politics & Society
headspace6.81×Health
Cherish (group)7.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefly Lane audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.1
ExtroversionTHRILL1.1
Social Media UsageJOY1.07
Price SensitivityPREMIUM1
MindfulnessBALANCE0.99
IndulgenceJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Firefly Lane
CountryShare
United States47.3%
United Kingdom13.6%
Canada6.0%

See Firefly Lane audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Firefly Lane have in United States?

Firefly Lane has an estimated audience of 2,601,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Firefly Lane fans?

55.6% of Firefly Lane fans are female, 44.4% are male, with an average age of 38.0 years.

Which brands do Firefly Lane fans like most?

Firefly Lane fans show strongest brand affinity for Grinch (7.06×), Goop (8.92×), and Vocal harmony (7.54×) over the country average.

Where do Firefly Lane fans live in United States?

Firefly Lane fans in United States are most concentrated in California (reach 244,690), Texas (reach 199,986), and Florida (reach 167,235). These three regions account for the largest share of the active audience.

What other brands do Firefly Lane fans also like?

Beyond Firefly Lane itself, the audience over-indexes on Goop (8.92×), Vocal harmony (7.54×), Elsword (24.48×), and Historic site (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefly Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.