First language Audience in United States

First language logo

First language has an estimated audience of 831,685 people in United States. 61.3% are female, 38.7% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Nationality, Mathcore, Minnesota, Google Home.

The average First language fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Nationality, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the First language audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of First language fans

Demographic split for First language audience in United States
MetricValue
Female61.3%
Male38.7%
Average age42.0
Estimated audience size831,685

Audience persona

The typical First language fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for First language in United States
RegionReachAffinity
California102,6721.12×
Texas67,1850.94×
New York49,9821.08×
Florida48,7450.87×
Illinois26,5570.96×
Pennsylvania25,0110.89×
Georgia24,2570.95×
New Jersey22,0391.04×
North Carolina21,9600.88×
Virginia20,8451.03×
Massachusetts18,7151.14×
Washington18,6941.12×
Michigan18,5560.85×
Ohio18,3910.72×
Indiana14,2240.94×
Arizona14,2200.84×
Maryland14,2030.99×
Tennessee13,5940.81×
Missouri11,1760.83×
Minnesota10,7740.9×
Colorado9,9560.76×
Oregon9,4060.99×
Wisconsin9,3510.75×
Kentucky9,0250.87×
Louisiana8,7600.82×
South Carolina8,2630.66×
Arkansas7,8151.14×
Connecticut7,7220.93×
Oklahoma7,0310.76×
Alabama6,9890.6×
Nevada6,7390.84×
Iowa5,3490.78×
Utah5,0170.67×
Kansas4,8290.74×
Mississippi4,5740.67×
New Hampshire3,5901.1×
Idaho3,4870.84×
West Virginia3,4860.9×
Alaska3,4781.96×
Hawaii3,3310.93×
Nebraska3,0470.73×
Montana3,0321.31×
Rhode Island3,0041.13×
South Dakota2,9931.56×
North Dakota2,9141.71×
Washington, District of Columbia2,8391.14×
Wyoming2,8202.29×
New Mexico2,7980.67×
Maine2,7720.93×
Vermont2,7281.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First language audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality6.76×Politics & Society
Mathcore18.06×Music & Radio
Minnesota3.83×Travel & Leisure
Google Home11.66×Technology & Electronics
Nuts (film)8.21×Movies & TV
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Jingoism1.57×Politics & Society
Penn & Teller5.54×Movies & TV
Buying and Selling Real Estate4.79×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Mackenzie Foy4.46×Fashion & Accessoires
Justice1.6×Politics & Society
JTV (Indonesia)2.81×
St Matthew Passion22.32×
EShakti5.24×Shopping
Dental hygienist3.18×Health
San Pellegrino3.4×Food & Beverages
Laneige2.47×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First language audience
TraitClusterScore
PatriotismCONSERVATISM2
SpiritualityBALANCE1.83
Urban LifestyleOPEN1.64
TravellingTHRILL1.63
Career OrientationPOWER1.63
Need for SecurityCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for First language
CountryShare
India21.1%
United States13.1%
France5.4%

See First language audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does First language have in United States?

First language has an estimated audience of 831,685 people in United States, concentrated in California and Texas.

What is the gender split and age of First language fans?

61.3% of First language fans are female, 38.7% are male, with an average age of 42.0 years.

Which brands do First language fans like most?

First language fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (6.76×), and Mathcore (18.06×) over the country average.

Where do First language fans live in United States?

First language fans in United States are most concentrated in California (reach 102,672), Texas (reach 67,185), and New York (reach 49,982). These three regions account for the largest share of the active audience.

What other brands do First language fans also like?

Beyond First language itself, the audience over-indexes on Nationality (6.76×), Mathcore (18.06×), Minnesota (3.83×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.