Flathead catfish Audience in United States

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Flathead catfish has an estimated audience of 405,771 people in United States. 20.6% are female, 79.4% are male, average age 40.4. Top regions: Texas, Ohio, Illinois. Top brand affinities: Regional styles of Mexican music, Pro-Ject, Urban Outfitters, Hebe, Dental hygienist.

The average Flathead catfish fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Illinois. Top brand affinities include Regional styles of Mexican music, Pro-Ject, Urban Outfitters, with strongest over-indexing on Regional styles of Mexican music (8.28× the country average). Demographically, the Flathead catfish audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Flathead catfish fans

Demographic split for Flathead catfish audience in United States
MetricValue
Female20.6%
Male79.4%
Average age40.4
Estimated audience size405,771

Audience persona

The typical Flathead catfish fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Flathead catfish in United States
RegionReachAffinity
Texas36,4741.05×
Ohio19,4481.56×
Illinois14,2001.05×
Pennsylvania14,1231.03×
Georgia13,2271.06×
North Carolina12,6301.03×
Louisiana12,4792.38×
Missouri12,2681.88×
Florida12,1970.44×
Tennessee11,1781.37×
Indiana10,8741.47×
California10,5220.24×
Oklahoma10,3012.29×
Michigan9,0810.86×
Arkansas9,0462.71×
Kentucky8,9631.76×
Wisconsin8,9221.46×
Alabama8,8331.56×
Arizona8,5071.03×
Virginia8,0920.82×
Mississippi7,8152.34×
Iowa6,9712.09×
Kansas6,8382.14×
South Carolina6,2781.03×
Minnesota6,1761.06×
Maryland5,3510.77×
New York4,7690.21×
West Virginia4,1972.22×
Nebraska3,4281.68×
New Jersey3,3000.32×
Colorado3,2130.5×
Washington2,3830.29×
Utah1,7500.48×
Idaho1,6850.83×
Oregon1,6370.35×
South Dakota1,4441.54×
New Mexico1,4440.71×
Massachusetts1,3570.17×
Nevada1,0950.28×
North Dakota7850.94×
Connecticut7240.18×
Montana6580.58×
Delaware6130.55×
Washington, District of Columbia5700.47×
Maine4350.3×
Wyoming4320.72×
New Hampshire4190.26×
Hawaii3330.19×
Alaska2860.33×
Vermont2040.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flathead catfish audience
BrandAffinityCategory
Regional styles of Mexican music8.28×Music & Radio
Pro-Ject6.64×Music & Radio
Urban Outfitters2.38×Shopping
Hebe8.28×Home & Garden
Dental hygienist8.28×Health
Bully (2011 film)8.28×Movies & TV
Tezz8.28×Movies & TV
Product design2.23×Business & Career
Mackenzie Foy8.18×Fashion & Accessoires
Israel2.07×Travel & Leisure
The Devil's Rejects8.28×Movies & TV
Litter box1.54×Pets & Animals
UK garage3.92×Music & Radio
Emperor Entertainment Group8.28×Business & Career
Penn & Teller5.24×Movies & TV
WESH2.92×Movies & TV
JDSU1.79×Business & Career
Superior Hiking Trail8.28×Travel & Leisure
ABC 7 Chicago2.36×Movies & TV
Stamp collecting2.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flathead catfish audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Need for SecurityCONSERVATISM1.35
Risk AppetiteTHRILL1.31
IndulgenceJOY1.2
ExtroversionTHRILL1.1
IndividualismJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Flathead catfish
CountryShare
United States92.0%
Australia3.0%
Canada1.7%

See Flathead catfish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Flathead catfish have in United States?

Flathead catfish has an estimated audience of 405,771 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Flathead catfish fans?

20.6% of Flathead catfish fans are female, 79.4% are male, with an average age of 40.4 years.

Which brands do Flathead catfish fans like most?

Flathead catfish fans show strongest brand affinity for Regional styles of Mexican music (8.28×), Pro-Ject (6.64×), and Urban Outfitters (2.38×) over the country average.

Where do Flathead catfish fans live in United States?

Flathead catfish fans in United States are most concentrated in Texas (reach 36,474), Ohio (reach 19,448), and Illinois (reach 14,200). These three regions account for the largest share of the active audience.

What other brands do Flathead catfish fans also like?

Beyond Flathead catfish itself, the audience over-indexes on Pro-Ject (6.64×), Urban Outfitters (2.38×), Hebe (8.28×), and Dental hygienist (8.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flathead catfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.