A data profile of the people who buy, follow and care about Folk dance in United States — modelled from more than twelve digital signal sources. Folk dance has an estimated audience of 2,311,403 people in United States.
The average Folk dance fan in United States is 37.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Eva Green, Chicago Med, Aerobics, with strongest over-indexing on Eva Green (20× the country average).
Demographically, the Folk dance audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Folk dance fan in United States is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Eva Green.
The key figures that characterise the Folk dance profile in United States.
59.3% are female, 40.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 37.4 |
| Estimated audience size | 2,311,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
Where the Folk dance audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.44× | |
| 02 | Utah | ~30K | 1.44× | |
| 03 | Oregon | ~40K | 1.33× | |
| 04 | Illinois | ~100K | 1.28× | |
| 05 | Texas | ~200K | 1.21× | |
| 06 | Alaska | ~6K | 1.13× | |
| 07 | Arizona | ~50K | 1.11× | |
| 08 | Indiana | ~50K | 1.11× | |
| 09 | Vermont | ~4K | 1.11× | |
| 10 | Washington | ~50K | 1.07× | |
| 11 | North Dakota | ~5K | 1.06× | |
| 12 | South Dakota | ~6K | 1.04× | |
| 13 | Oklahoma | ~30K | 1.03× | |
| 14 | New Mexico | ~10K | 1.03× | |
| 15 | Hawaii | ~10K | 1.03× | |
| 16 | Nevada | ~20K | 1.02× | |
| 17 | Kansas | ~20K | 1.02× | |
| 18 | Montana | ~7K | 1.02× | |
| 19 | Idaho | ~10K | 1.01× | |
| 20 | Minnesota | ~30K | 1.00× | |
| 21 | Rhode Island | ~7K | 0.99× | |
| 22 | North Carolina | ~70K | 0.98× | |
| 23 | Maryland | ~40K | 0.98× | |
| 24 | Delaware | ~6K | 0.98× | |
| 25 | Wisconsin | ~30K | 0.97× | |
| 26 | Kentucky | ~30K | 0.97× | |
| 27 | Nebraska | ~10K | 0.97× | |
| 28 | West Virginia | ~10K | 0.97× | |
| 29 | Maine | ~8K | 0.97× | |
| 30 | Arkansas | ~20K | 0.96× | |
| 31 | New Hampshire | ~9K | 0.96× | |
| 32 | Massachusetts | ~40K | 0.95× | |
| 33 | Washington, District of Columbia | ~7K | 0.95× | |
| 34 | Virginia | ~50K | 0.93× | |
| 35 | Colorado | ~30K | 0.92× | |
| 36 | New York | ~100K | 0.91× | |
| 37 | Missouri | ~30K | 0.91× | |
| 38 | Connecticut | ~20K | 0.91× | |
| 39 | Mississippi | ~20K | 0.91× | |
| 40 | Iowa | ~20K | 0.90× | |
| 41 | Louisiana | ~30K | 0.89× | |
| 42 | Georgia | ~60K | 0.86× | |
| 43 | South Carolina | ~30K | 0.86× | |
| 44 | New Jersey | ~50K | 0.85× | |
| 45 | Alabama | ~30K | 0.85× | |
| 46 | Tennessee | ~40K | 0.84× | |
| 47 | Pennsylvania | ~60K | 0.82× | |
| 48 | Michigan | ~50K | 0.82× | |
| 49 | Ohio | ~60K | 0.79× | |
| 50 | Florida | ~100K | 0.75× |
The strongest cross-interests of the Folk dance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eva Green | Movies & TV | 20.00× | ||
| 02 | Casemiro | Sports | 20.00× | ||
| 03 | LG TV | Technology & Electronics | 20.00× | ||
| 04 | Chicago Med | Movies & TV | 18.61× | ||
| 05 | La Gazzetta dello Sport | Sports | 15.18× | ||
| 06 | Daddy Yankee | Music & Radio | 9.04× | ||
| 07 | Scarface (1983 film) | Movies & TV | 5.83× | ||
| 08 | Street dance | Sports | 5.75× | ||
| 09 | Aerobics | Sports | 5.60× | ||
| 10 | Teyana Taylor | Movies & TV | 4.63× | ||
| 11 | Fine-art photography | Technology & Electronics | 3.56× | ||
| 12 | Diaper bag | Kids & Family | 3.22× | ||
| 13 | Hair dryer | Beauty & Wellness | 3.20× | ||
| 14 | Nightlife | Arts & Culture | 3.17× | ||
| 15 | Long hair | Beauty & Wellness | 2.88× | ||
| 16 | Hair straightening | Beauty & Wellness | 2.77× | ||
| 17 | Las Vegas | Travel & Leisure | 2.60× | ||
| 18 | Folklore | Politics & Society | 2.53× | ||
| 19 | Planet Fitness | Sports | 2.48× | ||
| 20 | Concerts | Music & Radio | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.51× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.71× | |
| Individualism | JOY | 0.73× | |
| Quality Awareness | PREMIUM | 0.81× |
Folk dance has an estimated audience of 2,311,403 people in United States, concentrated in California and Texas.
59.3% of Folk dance fans are female, 40.7% are male, with an average age of 37.4 years.
Folk dance fans show strongest brand affinity for Eva Green (20×), Chicago Med (18.61×), and Aerobics (5.6×) over the country average.
Folk dance fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Folk dance itself, the audience over-indexes on Chicago Med (18.61×), Aerobics (5.6×), Planet Fitness (2.48×), and Street dance (5.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Folk dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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