Food safety Audience in United States

Food safety logo

Food safety has an estimated audience of 2,055,831 people in United States. 57.7% are female, 42.3% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, headspace, Goop, Hibachi.

The average Food safety fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Food safety audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

Demographics of Food safety fans

Demographic split for Food safety audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.3
Estimated audience size2,055,831

Audience persona

The typical Food safety fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Food safety in United States
RegionReachAffinity
California287,7391.27×
Texas193,5091.09×
Florida141,1541.01×
New York127,3901.11×
Illinois87,9611.28×
Pennsylvania65,6120.95×
Virginia65,1191.3×
Georgia59,8290.94×
Ohio54,3350.86×
North Carolina51,3690.83×
Maryland50,8371.44×
Washington50,7221.23×
Michigan48,6200.9×
Arizona47,3881.13×
New Jersey42,2060.81×
Colorado39,3401.21×
Massachusetts36,2440.89×
Wisconsin34,3361.11×
Missouri32,5610.98×
Tennessee32,3020.78×
Indiana32,0390.85×
Minnesota29,2740.99×
Alabama24,8940.87×
South Carolina24,3580.79×
Oklahoma22,8281×
Kentucky22,3180.87×
Utah22,0721.2×
Oregon21,0770.89×
Louisiana21,0560.79×
Nevada19,0660.96×
Kansas18,7171.16×
Iowa18,2701.08×
Arkansas17,6601.04×
Connecticut15,5200.75×
Hawaii14,2251.61×
New Mexico12,7141.23×
Nebraska12,3201.19×
Mississippi12,1000.71×
West Virginia11,7021.22×
Idaho10,2791×
Washington, District of Columbia9,1041.47×
New Hampshire5,7620.71×
North Dakota5,3691.27×
Rhode Island5,3360.82×
Maine5,2200.71×
Montana4,5930.81×
Delaware4,3720.77×
Alaska3,7030.84×
South Dakota3,3080.7×
Vermont3,2390.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food safety audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.6×Politics & Society
headspace17.97×Health
Goop9.91×Internet & Social Media
Hibachi13.82×Food & Beverages
Wok11.34×Food & Beverages
Cherish (group)18.52×Music & Radio
Google Home10.84×Technology & Electronics
Grace Slick14.46×Music & Radio
Vocal harmony6.82×Music & Radio
Nationality3.2×Politics & Society
Ira Glass22.07×Music & Radio
Grinch5.08×Movies & TV
Fairy godmother8.7×Literature
La Jolla10.7×Travel & Leisure
El Paso County, Colorado14.82×Travel & Leisure
TV Fanatic10.99×Movies & TV
Cryptic crossword15.79×Technology & Electronics
Guitarist (magazine)11.59×Music & Radio
Pillow2.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food safety audience
TraitClusterScore
Family OrientationCONSERVATISM2.08
Convenience OrientationPREMIUM1.88
IndulgenceJOY1.82
Career OrientationPOWER1.73
SustainabilityBALANCE1.72
Community OrientationOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Food safety
CountryShare
United States21.5%
Taiwan10.7%
United Kingdom6.0%

See Food safety audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Food safety have in United States?

Food safety has an estimated audience of 2,055,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Food safety fans?

57.7% of Food safety fans are female, 42.3% are male, with an average age of 44.3 years.

Which brands do Food safety fans like most?

Food safety fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.6×), and headspace (17.97×) over the country average.

Where do Food safety fans live in United States?

Food safety fans in United States are most concentrated in California (reach 287,739), Texas (reach 193,509), and Florida (reach 141,154). These three regions account for the largest share of the active audience.

What other brands do Food safety fans also like?

Beyond Food safety itself, the audience over-indexes on Governor of Michigan (15.6×), headspace (17.97×), Goop (9.91×), and Hibachi (13.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.