Rascasse Audience Intelligence

Frankenweenie Audience in United States

A data profile of the people who buy, follow and care about Frankenweenie in United States — modelled from more than twelve digital signal sources. Frankenweenie has an estimated audience of 687,623 people in United States.

#40among Horror in United States#2553among Movie / TV Show / Series in United States#5619in Movies & TV

The average Frankenweenie fan in United States is 26.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Anne Hathaway, Shrek, with strongest over-indexing on Monsters (35.04× the country average).

Demographically, the Frankenweenie audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankenweenie fan in United States is more female, around 26.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankenweenie profile in United States.

Audience size
688K
in United States
Gender
73.2%♀
26.8% male
Age
26.9
average years
Country rank
#30239
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankenweenie viewers

73.2% are female, 26.8% are male, average age 26.9.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Frankenweenie audience in United States
MetricValue
Female73.2%
Male26.8%
Average age26.9
Estimated audience size687,623
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Frankenweenie audience in United States
Age bracketShare%
16-1957%
20-2920%
30-3912%
40-498%
50+3%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Frankenweenie audience comes from United States.

Worldwide audience distribution share by country for Frankenweenie
CountryShare
United States34.4%
Mexico16.5%
Brazil9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankenweenie audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankenweenie fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.80×
02Arizona~20K1.65×
03California~100K1.54×
04Utah~9K1.51×
05Texas~80K1.37×
06Nevada~9K1.33×
07Oregon~10K1.22×
08Oklahoma~9K1.22×
09Idaho~4K1.22×
10Colorado~10K1.16×
11West Virginia~4K1.10×
12Indiana~10K1.09×
13Kentucky~10K1.09×
14Kansas~6K1.09×
15Washington~10K1.06×
16Alaska~2K1.05×
17Tennessee~10K1.04×
18Illinois~20K1.01×
19Missouri~10K1.01×
20Arkansas~6K1.01×
21Montana~2K1.01×
22Wyoming~1K1.01×
23Nebraska~3K1.00×
24Pennsylvania~20K0.95×
25Ohio~20K0.95×
26Iowa~5K0.94×
27Florida~40K0.92×
28Michigan~20K0.91×
29Alabama~9K0.90×
30New Hampshire~2K0.90×
31Rhode Island~2K0.90×
32Louisiana~8K0.89×
33North Carolina~20K0.88×
34North Dakota~1K0.88×
35Wisconsin~9K0.86×
36South Dakota~1K0.86×
37Georgia~20K0.85×
38Connecticut~6K0.85×
39Virginia~10K0.84×
40Maine~2K0.84×
41Delaware~2K0.82×
42South Carolina~9K0.81×
43Mississippi~5K0.81×
44New Jersey~10K0.80×
45Maryland~10K0.79×
46Massachusetts~10K0.78×
47New York~30K0.77×
48Minnesota~8K0.76×
49Hawaii~2K0.74×
50Washington, District of Columbia~1K0.58×
Fig. 06

Affinity by region

Affinity by region — Frankenweenie, United States
0.58×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankenweenie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankenweenie audience
#·InterestCategoryAffinity×
01MonstersMovies & TV35.04×
02Kung Fu PandaMovies & TV31.86×
03Finding NemoMovies & TV19.97×
04ShrekMovies & TV17.83×
05EvanescenceMusic & Radio14.11×
06Pirates of the Caribbean (film series)Movies & TV13.78×
07Anne HathawayMovies & TV13.22×
08Emma WatsonMovies & TV10.80×
09Cate BlanchettMovies & TV10.73×
10Avril LavigneMusic & Radio10.56×
11Charlize TheronMovies & TV8.32×
12Goth subcultureFashion & Accessoires8.14×
13Minions (film)Movies & TV7.31×
14Disney StoreShopping6.74×
15Adam SandlerMovies & TV6.08×
16Britney SpearsMusic & Radio4.42×
17SubwayFood & Beverages3.14×
18Pizza HutFood & Beverages2.62×
19Burger KingFood & Beverages2.61×
20SupermanMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankenweenie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankenweenie audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
SpiritualityBALANCE1.59×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankenweenie audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.43×
Quality AwarenessPREMIUM0.45×
DIY MentalityTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankenweenie have in United States?

Frankenweenie has an estimated audience of 687,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frankenweenie viewers?

73.2% of Frankenweenie fans are female, 26.8% are male, with an average age of 26.9 years.

03

Which brands do Frankenweenie fans like most?

Frankenweenie fans show strongest brand affinity for Monsters (35.04×), Anne Hathaway (13.22×), and Shrek (17.83×) over the country average.

04

Where do Frankenweenie fans live in United States?

Frankenweenie fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Frankenweenie fans also like?

Beyond Frankenweenie itself, the audience over-indexes on Anne Hathaway (13.22×), Shrek (17.83×), Kung Fu Panda (31.86×), and Finding Nemo (19.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Frankenweenie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenweenie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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