Frankenweenie Audience in United States

Frankenweenie logo

Frankenweenie has an estimated audience of 697,522 people in United States. 73.2% are female, 26.8% are male, average age 26.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Mortgage insurance, Collectable, Temple Grandin, Winemaking.

The average Frankenweenie fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Mortgage insurance, Collectable, with strongest over-indexing on Dog breed (3.25× the country average). Demographically, the Frankenweenie audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Frankenweenie fans

Demographic split for Frankenweenie audience in United States
MetricValue
Female73.2%
Male26.8%
Average age26.9
Estimated audience size697,522

Audience persona

The typical Frankenweenie fan in United States is more female, around 26.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Frankenweenie in United States
RegionReachAffinity
California125,9441.64×
Texas86,4821.44×
Florida45,4190.96×
New York31,3100.8×
Illinois25,2121.08×
Arizona24,1401.69×
Pennsylvania23,1780.99×
Ohio20,5170.95×
North Carolina18,9680.9×
Georgia18,6650.87×
Michigan16,5570.91×
Washington15,5021.11×
Virginia15,0480.89×
Tennessee15,0131.07×
New Jersey14,8890.84×
Indiana14,5331.14×
Colorado13,1011.19×
Missouri11,6161.03×
Massachusetts11,0020.8×
Maryland9,8590.82×
Oregon9,8191.23×
Oklahoma9,5641.23×
Utah9,3161.49×
Kentucky9,2721.06×
Nevada9,1481.36×
Wisconsin8,8370.84×
Alabama8,7580.9×
South Carolina8,5950.82×
Louisiana7,9250.88×
Minnesota7,7200.77×
New Mexico6,4051.83×
Kansas6,1621.12×
Connecticut5,7500.82×
Arkansas5,5220.96×
Iowa5,2380.91×
Mississippi4,3600.76×
Idaho4,1631.19×
West Virginia3,4321.06×
Nebraska3,3560.96×
New Hampshire2,3750.86×
Hawaii2,0540.69×
Maine1,9620.79×
Rhode Island1,8890.85×
Montana1,8660.96×
Delaware1,4580.76×
Alaska1,4400.97×
South Dakota1,2440.77×
North Dakota1,1520.8×
Washington, District of Columbia1,1060.53×
Wyoming9680.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frankenweenie audience
BrandAffinityCategory
Dog breed3.25×Pets & Animals
Mortgage insurance5.03×Business & Career
Collectable1.69×Kids & Family
Temple Grandin7.56×Literature
Winemaking4.38×Food & Beverages
Assassin's Creed II6.42×Games
Arnold Palmer5.05×Sports
3D printing1.87×Technology & Electronics
Saving2.1×Business & Career
Panama2.41×Travel & Leisure
edureka22.51×Business & Career
Casely3.73×Shopping
Racing1.52×Cars & Mobility
Magazine (band)3.06×Music & Radio
Ayrton Senna4.7×Sports
Saxophone technique10.03×Music & Radio
Ricky Stenhouse, Jr.7.55×Sports
Mike Conley, Jr.3.41×Sports
Elk Hunting5.8×Sports
Voltron: Legendary Defender6.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frankenweenie audience
TraitClusterScore
ExtroversionTHRILL2.48
LGBTQ+ IdentityOPEN1.73
Convenience OrientationPREMIUM1.37
Early Adopter MentalityPOWER1.36
Urban LifestyleOPEN1.35
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Frankenweenie
CountryShare
United States35.2%
Mexico15.9%
Brazil10.2%

See Frankenweenie audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Frankenweenie have in United States?

Frankenweenie has an estimated audience of 697,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Frankenweenie fans?

73.2% of Frankenweenie fans are female, 26.8% are male, with an average age of 26.9 years.

Which brands do Frankenweenie fans like most?

Frankenweenie fans show strongest brand affinity for Dog breed (3.25×), Mortgage insurance (5.03×), and Collectable (1.69×) over the country average.

Where do Frankenweenie fans live in United States?

Frankenweenie fans in United States are most concentrated in California (reach 125,944), Texas (reach 86,482), and Florida (reach 45,419). These three regions account for the largest share of the active audience.

What other brands do Frankenweenie fans also like?

Beyond Frankenweenie itself, the audience over-indexes on Mortgage insurance (5.03×), Collectable (1.69×), Temple Grandin (7.56×), and Winemaking (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenweenie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.