Fraternities and sororities in North America Audience in United States
Fraternities and sororities in North America has an estimated audience of 2,716,891 people in United States. 55.7% are female, 44.3% are male, average age 38.0. Top brand affinities: Nebraska Cornhuskers football, Grammarly, Jesse Plemons, Monogram, Queens College, City University of New York.
Top brand affinities include Nebraska Cornhuskers football, Grammarly, Jesse Plemons, with strongest over-indexing on Nebraska Cornhuskers football (3.93× the country average). Demographically, the Fraternities and sororities in North America audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Fraternities and sororities in North America fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 38.0 |
| Estimated audience size | 2,716,891 |
Audience persona
The typical Fraternities and sororities in North America fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Nebraska Cornhuskers football.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska Cornhuskers football | 3.93× | Sports |
| Grammarly | 5.03× | Business & Career |
| Jesse Plemons | 2.66× | Movies & TV |
| Monogram | 2.71× | Home & Garden |
| Queens College, City University of New York | 4.8× | Business & Career |
| Charlamagne Tha God | 5.75× | Movies & TV |
| JDSU | 1.85× | Business & Career |
| UK garage | 3.25× | Music & Radio |
| Urban horticulture | 2.09× | Home & Garden |
| Nipsey Hussle | 3.31× | Music & Radio |
| Jaws | 3.04× | Movies & TV |
| Glossier | 2.44× | Beauty & Wellness |
| Noodle (Gorillaz) | 1.62× | Music & Radio |
| Home staging | 2.32× | Home & Garden |
| Vicky Kaushal | 5.85× | Movies & TV |
| Stay at Home Mum | 5.22× | Kids & Family |
| Worcester County, Massachusetts | 5.6× | Travel & Leisure |
| Cleveland Clinic | 1.94× | Health |
| Plainfield, New Jersey | 3.66× | Travel & Leisure |
| Voltron: Legendary Defender | 5.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Community Orientation | OPEN | 1.51 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Indulgence | JOY | 1.33 |
| Price Sensitivity | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| Taiwan | 4.4% |
| Japan | 3.3% |
See Fraternities and sororities in North America audiences in other countries
- Fraternities and sororities in North America — Germany
- Fraternities and sororities in North America — United Kingdom
- Fraternities and sororities in North America — France
- Fraternities and sororities in North America — Italy
- Fraternities and sororities in North America — Spain
- Fraternities and sororities in North America — Brazil
- Fraternities and sororities in North America — Japan
- Fraternities and sororities in North America — South Korea
- Fraternities and sororities in North America — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fraternities and sororities in North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.