Plainfield, New Jersey Audience in United States

Plainfield, New Jersey logo

Plainfield, New Jersey has an estimated audience of 605,656 people in United States. 60.1% are female, 39.9% are male, average age 41.2. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Product design, Pro-Ject, Goop, Governor of Michigan, Tuscany.

The average Plainfield, New Jersey fan in United States is 41.2 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Product design, Pro-Ject, Goop, with strongest over-indexing on Product design (1.94× the country average). Demographically, the Plainfield, New Jersey audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Plainfield, New Jersey fans

Demographic split for Plainfield, New Jersey audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.2
Estimated audience size605,656

Audience persona

The typical Plainfield, New Jersey fan in United States is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Plainfield, New Jersey in United States
RegionReachAffinity
New Jersey149,8219.73×
New York55,3051.63×
Pennsylvania40,0621.96×
California26,7370.4×
Florida24,2350.59×
Maryland22,6442.17×
Texas18,9440.36×
Virginia18,0601.22×
North Carolina13,5840.75×
Georgia12,8320.69×
Illinois10,9000.54×
Massachusetts8,7440.73×
Ohio7,8920.42×
Connecticut7,2791.2×
Indiana6,6090.6×
Michigan6,0930.38×
South Carolina6,0690.67×
Tennessee5,5730.46×
Arizona4,9150.4×
Washington, District of Columbia3,8742.13×
Washington3,8550.32×
Delaware3,6212.17×
Colorado3,5690.37×
Wisconsin2,8710.32×
Missouri2,8630.29×
Minnesota2,8500.33×
Louisiana2,8380.36×
Alabama2,8310.33×
Oklahoma2,7730.41×
Mississippi2,7360.55×
Kentucky2,5350.33×
Iowa2,4760.5×
Arkansas2,4310.49×
Nevada2,4100.41×
West Virginia2,2590.8×
Alaska2,2541.74×
Oregon2,2300.32×
Maine2,0950.97×
Kansas2,0860.44×
Idaho2,0860.69×
Utah2,0690.38×
Hawaii1,9930.77×
Montana1,9651.17×
South Dakota1,9401.39×
North Dakota1,8891.52×
New Hampshire1,8610.78×
Wyoming1,8272.04×
Nebraska1,8230.6×
New Mexico1,8130.6×
Rhode Island1,7970.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plainfield, New Jersey audience
BrandAffinityCategory
Product design1.94×Business & Career
Pro-Ject3.32×Music & Radio
Goop3.93×Internet & Social Media
Governor of Michigan5.25×Politics & Society
Tuscany4.73×Travel & Leisure
Hipster5.55×Politics & Society
Fairy godmother4.29×Literature
Wok3.65×Food & Beverages
Grinch2.17×Movies & TV
Kendra Scott1.52×Fashion & Accessoires
Noodle (Gorillaz)1.82×Music & Radio
Elsword8.25×Games
Google Home3.25×Technology & Electronics
Hibachi3.8×Food & Beverages
Vocal harmony2.13×Music & Radio
Wikia1.55×Internet & Social Media
Historic site1.91×Arts & Culture
Cherish (group)4.76×Music & Radio
headspace4.05×Health
Sinaloa1.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plainfield, New Jersey audience
TraitClusterScore
Urban LifestyleOPEN1.37
Quality AwarenessPREMIUM1.35
Family OrientationCONSERVATISM1.16
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.15
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Plainfield, New Jersey
CountryShare
United States99.6%
Italy0.2%
Germany0.2%

See Plainfield, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Plainfield, New Jersey have in United States?

Plainfield, New Jersey has an estimated audience of 605,656 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Plainfield, New Jersey fans?

60.1% of Plainfield, New Jersey fans are female, 39.9% are male, with an average age of 41.2 years.

Which brands do Plainfield, New Jersey fans like most?

Plainfield, New Jersey fans show strongest brand affinity for Product design (1.94×), Pro-Ject (3.32×), and Goop (3.93×) over the country average.

Where do Plainfield, New Jersey fans live in United States?

Plainfield, New Jersey fans in United States are most concentrated in New Jersey (reach 149,821), New York (reach 55,305), and Pennsylvania (reach 40,062). These three regions account for the largest share of the active audience.

What other brands do Plainfield, New Jersey fans also like?

Beyond Plainfield, New Jersey itself, the audience over-indexes on Pro-Ject (3.32×), Goop (3.93×), Governor of Michigan (5.25×), and Tuscany (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plainfield, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.