Free Willy Audience in United States

Free Willy logo

Free Willy has an estimated audience of 852,414 people in United States. 56.9% are female, 43.1% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Palm Harbor Homes, Lahaina, Hawaii, Tezz, Elsword, Minnesota.

The average Free Willy fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Palm Harbor Homes, Lahaina, Hawaii, Tezz, with strongest over-indexing on Palm Harbor Homes (33.83× the country average). Demographically, the Free Willy audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Free Willy fans

Demographic split for Free Willy audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.5
Estimated audience size852,414

Audience persona

The typical Free Willy fan in United States is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Palm Harbor Homes.

Top regions in United States

Top regions ranked by reach for Free Willy in United States
RegionReachAffinity
California96,2081.03×
Texas74,5361.02×
Florida60,2611.04×
New York44,1270.93×
Pennsylvania29,2161.02×
Illinois26,8610.95×
Ohio26,7751.02×
North Carolina24,7020.96×
Georgia23,6350.9×
Washington21,7711.27×
Virginia21,3981.03×
Michigan21,3750.96×
New Jersey19,0360.88×
Massachusetts17,8121.06×
Indiana16,0521.03×
Tennessee16,0110.94×
Arizona15,5840.9×
Oregon14,2031.45×
Colorado14,0041.04×
Missouri13,9091.01×
Minnesota13,1511.08×
Wisconsin12,8081×
Maryland12,7740.87×
South Carolina11,5230.9×
Alabama10,7970.91×
Kentucky10,3970.97×
Oklahoma10,2971.09×
Louisiana10,1870.93×
Connecticut8,6761.01×
Utah7,8411.03×
Arkansas7,5441.07×
Nevada7,4540.9×
Iowa7,3051.04×
Kansas6,8041.01×
Mississippi6,4240.91×
Idaho4,9541.16×
Nebraska4,0330.94×
West Virginia3,8810.98×
New Mexico3,7670.88×
New Hampshire3,5911.07×
Hawaii3,5490.97×
Maine3,5221.15×
Rhode Island2,7321.01×
Montana2,4311.03×
Washington, District of Columbia2,2060.86×
Alaska2,1601.18×
Delaware1,8530.79×
North Dakota1,8521.06×
South Dakota1,7710.9×
Vermont1,4630.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free Willy audience
BrandAffinityCategory
Palm Harbor Homes33.83×Home & Garden
Lahaina, Hawaii27.22×Travel & Leisure
Tezz9.7×Movies & TV
Elsword19.5×Games
Minnesota1.95×Travel & Leisure
Whataburger1.64×Food & Beverages
Oracle Certification Program20.66×Technology & Electronics
Jeep Jamboree17.26×Cars & Mobility
Google Photos1.82×Technology & Electronics
Personalised Gifts3.15×Home & Garden
Pai gow14.98×Games
Home staging3.56×Home & Garden
Racing1.54×Cars & Mobility
Grace Slick4.87×Music & Radio
Gran Torino3.76×Movies & TV
Staycation1.72×Home & Garden
JDSU1.59×Business & Career
Nebraska Cornhuskers football1.84×Sports
Hitchcock (film)7.19×Movies & TV
Winemaking2.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free Willy audience
TraitClusterScore
Community OrientationOPEN1.43
TraditionCONSERVATISM1.36
Convenience OrientationPREMIUM1.29
ExtroversionTHRILL1.25
Social Media UsageJOY1.23
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Free Willy
CountryShare
United States44.7%
Brazil14.0%
United Kingdom11.6%

See Free Willy audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Free Willy have in United States?

Free Willy has an estimated audience of 852,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Free Willy fans?

56.9% of Free Willy fans are female, 43.1% are male, with an average age of 39.5 years.

Which brands do Free Willy fans like most?

Free Willy fans show strongest brand affinity for Palm Harbor Homes (33.83×), Lahaina, Hawaii (27.22×), and Tezz (9.7×) over the country average.

Where do Free Willy fans live in United States?

Free Willy fans in United States are most concentrated in California (reach 96,208), Texas (reach 74,536), and Florida (reach 60,261). These three regions account for the largest share of the active audience.

What other brands do Free Willy fans also like?

Beyond Free Willy itself, the audience over-indexes on Lahaina, Hawaii (27.22×), Tezz (9.7×), Elsword (19.5×), and Minnesota (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free Willy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.