Rascasse Audience Intelligence

Free Willy Audience in United States

A data profile of the people who buy, follow and care about Free Willy in United States — modelled from more than twelve digital signal sources. Free Willy has an estimated audience of 903,037 people in United States.

#2050among Movie / TV Show / Series in United States#4665in Movies & TV

The average Free Willy fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Burn After Reading, Sister Act, with strongest over-indexing on Beetlejuice (21.99× the country average).

Demographically, the Free Willy audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free Willy fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free Willy profile in United States.

Audience size
903K
in United States
Gender
56.9%♀
43.1% male
Age
39.5
average years
Country rank
#25345
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free Willy viewers

56.9% are female, 43.1% are male, average age 39.5.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Free Willy audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.5
Estimated audience size903,037
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Free Willy audience in United States
Age bracketShare%
16-1925%
20-2914%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Free Willy audience comes from United States.

Worldwide audience distribution share by country for Free Willy
CountryShare
United States40.1%
Brazil11.9%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free Willy audience in United States is strongest.

Fig. 05

Top regions by affinity

Free Willy fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.40×
02Alaska~2K1.28×
03Washington~20K1.22×
04Idaho~5K1.17×
05Maine~3K1.12×
06Arkansas~8K1.10×
07Oklahoma~10K1.08×
08Utah~8K1.08×
09New Hampshire~4K1.08×
10North Dakota~2K1.08×
11Montana~3K1.07×
12Iowa~7K1.05×
13Minnesota~10K1.04×
14South Dakota~2K1.04×
15Vermont~2K1.04×
16Ohio~30K1.02×
17Indiana~20K1.02×
18Kansas~7K1.02×
19Rhode Island~3K1.02×
20Wisconsin~10K1.01×
21Kentucky~10K1.01×
22Nebraska~4K1.01×
23Missouri~10K1.00×
24Hawaii~4K1.00×
25Florida~60K0.99×
26Pennsylvania~30K0.99×
27Michigan~20K0.98×
28Connecticut~8K0.98×
29Mississippi~7K0.98×
30West Virginia~4K0.98×
31Texas~70K0.97×
32Virginia~20K0.97×
33Massachusetts~20K0.97×
34Colorado~10K0.97×
35California~90K0.96×
36Tennessee~20K0.95×
37New Mexico~4K0.93×
38North Carolina~20K0.92×
39Arizona~20K0.92×
40Louisiana~10K0.92×
41Alabama~10K0.91×
42South Carolina~10K0.90×
43Illinois~30K0.89×
44Nevada~7K0.89×
45Georgia~20K0.88×
46Delaware~2K0.88×
47New York~40K0.84×
48Maryland~10K0.84×
49New Jersey~20K0.81×
50Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Free Willy, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free Willy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free Willy audience
#·InterestCategoryAffinity×
01Sister ActMovies & TV68.81×
02Burn After ReadingMovies & TV61.66×
03Requiem for a DreamMovies & TV33.95×
04GarfieldMovies & TV26.21×
05BeetlejuiceMovies & TV21.99×
06Big FishMovies & TV20.28×
07Catch Me If You CanMovies & TV20.00×
08A Beautiful Mind (film)Movies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10The Wolf of Wall Street (2013 film)Movies & TV18.88×
11Silver Linings PlaybookMovies & TV18.63×
12Good Will HuntingMovies & TV18.28×
13Wild KrattsMovies & TV17.11×
14Ineos GrenadiersSports15.67×
15Dead Poets SocietyMovies & TV15.56×
16Shark TaleMovies & TV15.52×
17Austin Powers (film series)Movies & TV14.29×
18Helena Bonham CarterMovies & TV13.83×
19Toni ColletteMovies & TV12.99×
20MoneyGramBusiness & Career12.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free Willy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free Willy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
SpiritualityBALANCE1.77×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free Willy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free Willy have in United States?

Free Willy has an estimated audience of 903,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Free Willy viewers?

56.9% of Free Willy fans are female, 43.1% are male, with an average age of 39.5 years.

03

Which brands do Free Willy fans like most?

Free Willy fans show strongest brand affinity for Beetlejuice (21.99×), Burn After Reading (61.66×), and Sister Act (68.81×) over the country average.

04

Where do Free Willy fans live in United States?

Free Willy fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Free Willy fans also like?

Beyond Free Willy itself, the audience over-indexes on Burn After Reading (61.66×), Sister Act (68.81×), Requiem for a Dream (33.95×), and Garfield (26.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Free Willy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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