Funk rock Audience in United States

Funk rock logo

Funk rock has an estimated audience of 1,890,872 people in United States. 56.6% are female, 43.4% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Israel, Goop, Dog breed, Grinch, Wok.

The average Funk rock fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Goop, Dog breed, with strongest over-indexing on Israel (6.24× the country average). Demographically, the Funk rock audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Funk rock fans

Demographic split for Funk rock audience in United States
MetricValue
Female56.6%
Male43.4%
Average age38.8
Estimated audience size1,890,872

Audience persona

The typical Funk rock fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Funk rock in United States
RegionReachAffinity
California110,6320.53×
Texas68,2260.42×
New York50,4970.48×
Florida44,7520.35×
Pennsylvania30,9340.49×
Ohio25,8750.44×
Georgia25,7690.44×
North Carolina25,0180.44×
Illinois24,7470.39×
Michigan20,9880.42×
New Jersey19,9450.41×
Massachusetts18,4610.5×
Virginia18,3470.4×
Arizona16,4490.43×
Washington16,3830.43×
Mississippi16,2811.05×
Tennessee16,0460.42×
Kentucky15,0810.64×
Alabama14,5970.55×
Indiana14,4880.42×
Louisiana14,4760.59×
Arkansas14,4640.93×
Oklahoma14,1450.67×
Minnesota13,5650.5×
West Virginia13,4411.53×
Alaska13,4133.32×
Missouri13,0280.43×
South Carolina12,7450.45×
Kansas12,4150.83×
Idaho12,4121.31×
Oregon12,3850.57×
Wisconsin12,3360.43×
Maryland12,1700.37×
Hawaii11,8571.46×
Iowa11,7860.76×
Connecticut11,7300.62×
Montana11,6922.23×
South Dakota11,5412.64×
Colorado11,4360.38×
North Dakota11,2372.89×
New Hampshire11,0741.49×
Wyoming10,8733.88×
Nebraska10,8441.14×
New Mexico10,7881.14×
Nevada10,7530.59×
Rhode Island10,6941.78×
Maine10,6871.58×
Utah10,5520.62×
Vermont10,5183.17×
Delaware9,5771.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funk rock audience
BrandAffinityCategory
Israel6.24×Travel & Leisure
Goop13.34×Internet & Social Media
Dog breed2.36×Pets & Animals
Grinch7.33×Movies & TV
Wok10.97×Food & Beverages
No Escape (1994 film)15.5×Movies & TV
TV Fanatic14.53×Movies & TV
Governor of Michigan10.12×Politics & Society
Google Home8.72×Technology & Electronics
Hibachi10.34×Food & Beverages
Grace Slick10.57×Music & Radio
Home construction1.74×Home & Garden
headspace10.47×Health
Gift registry13.99×Kids & Family
Vocal harmony4.82×Music & Radio
Whataburger1.79×Food & Beverages
Product design1.94×Business & Career
3D printing2.37×Technology & Electronics
Harlow10.87×Travel & Leisure
El Paso County, Colorado11.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funk rock audience
TraitClusterScore
ExtroversionTHRILL1.8
TraditionCONSERVATISM1.43
Community OrientationOPEN1.41
Urban LifestyleOPEN1.31
PatriotismCONSERVATISM1.28
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Funk rock
CountryShare
United States42.0%
Italy12.6%
United Kingdom4.4%

See Funk rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Funk rock have in United States?

Funk rock has an estimated audience of 1,890,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Funk rock fans?

56.6% of Funk rock fans are female, 43.4% are male, with an average age of 38.8 years.

Which brands do Funk rock fans like most?

Funk rock fans show strongest brand affinity for Israel (6.24×), Goop (13.34×), and Dog breed (2.36×) over the country average.

Where do Funk rock fans live in United States?

Funk rock fans in United States are most concentrated in California (reach 110,632), Texas (reach 68,226), and New York (reach 50,497). These three regions account for the largest share of the active audience.

What other brands do Funk rock fans also like?

Beyond Funk rock itself, the audience over-indexes on Goop (13.34×), Dog breed (2.36×), Grinch (7.33×), and Wok (10.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.