Gaiters Audience in United States

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Gaiters has an estimated audience of 2,849,300 people in United States. 29.3% are female, 70.7% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Product design, MK, Pro-Ject, JDSU, Elsword.

The average Gaiters fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, MK, Pro-Ject, with strongest over-indexing on Product design (2.21× the country average). Demographically, the Gaiters audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gaiters fans

Demographic split for Gaiters audience in United States
MetricValue
Female29.3%
Male70.7%
Average age35.4
Estimated audience size2,849,300

Audience persona

The typical Gaiters fan in United States is more male, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Gaiters in United States
RegionReachAffinity
California358,3161.14×
Texas202,1370.83×
New York179,5631.13×
Florida157,8490.82×
Illinois93,8540.99×
Pennsylvania93,5660.98×
Washington93,2331.63×
Georgia79,8340.91×
North Carolina77,3080.9×
Ohio76,3960.87×
Virginia74,5601.07×
Massachusetts73,4851.31×
Michigan67,5350.91×
New Jersey66,3430.92×
Colorado56,6591.26×
Arizona51,8840.89×
Oregon48,8831.5×
Tennessee48,5120.85×
Maryland46,5600.95×
Indiana44,3420.85×
Minnesota42,9141.05×
Missouri40,4390.88×
Wisconsin39,3900.92×
Utah34,8541.37×
South Carolina31,2880.73×
Kentucky28,8930.81×
Louisiana28,1060.76×
Alabama27,6660.7×
Connecticut25,8570.9×
Oklahoma25,5700.81×
Iowa22,0070.94×
Nevada21,7580.79×
Kansas18,5630.83×
Arkansas17,3230.74×
Idaho17,1741.2×
Mississippi15,1390.64×
New Hampshire14,0051.25×
Maine13,3571.31×
Hawaii13,0541.07×
New Mexico12,5190.88×
Nebraska12,3430.86×
Montana11,2211.42×
Washington, District of Columbia11,2141.31×
Alaska10,3771.7×
West Virginia9,5990.72×
Rhode Island7,5570.83×
Vermont7,2771.45×
Delaware5,5570.71×
South Dakota5,3230.81×
Wyoming5,0151.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaiters audience
BrandAffinityCategory
Product design2.21×Business & Career
MK4.18×Music & Radio
Pro-Ject2.8×Music & Radio
JDSU1.71×Business & Career
Elsword8.82×Games
UK garage2.68×Music & Radio
Governor of Michigan3.55×Politics & Society
Home staging2.42×Home & Garden
Nebraska Cornhuskers football1.56×Sports
Urban horticulture1.54×Home & Garden
Goop2.28×Internet & Social Media
Stamp collecting1.99×Home & Garden
N1 road (South Africa)1.71×Travel & Leisure
Vocal harmony1.8×Music & Radio
Hipster3.75×Politics & Society
Jaws2.13×Movies & TV
Cherish (group)4.13×Music & Radio
WESH1.81×Movies & TV
HydraFacial2.94×Beauty & Wellness
Wok2.28×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaiters audience
TraitClusterScore
SustainabilityBALANCE1.33
Risk AppetiteTHRILL1.31
Need for SecurityCONSERVATISM1.27
Family OrientationCONSERVATISM1.24
Quality AwarenessPREMIUM1.23
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Gaiters
CountryShare
United States83.3%
United Kingdom3.1%
Canada3.1%

See Gaiters audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gaiters have in United States?

Gaiters has an estimated audience of 2,849,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaiters fans?

29.3% of Gaiters fans are female, 70.7% are male, with an average age of 35.4 years.

Which brands do Gaiters fans like most?

Gaiters fans show strongest brand affinity for Product design (2.21×), MK (4.18×), and Pro-Ject (2.8×) over the country average.

Where do Gaiters fans live in United States?

Gaiters fans in United States are most concentrated in California (reach 358,316), Texas (reach 202,137), and New York (reach 179,563). These three regions account for the largest share of the active audience.

What other brands do Gaiters fans also like?

Beyond Gaiters itself, the audience over-indexes on MK (4.18×), Pro-Ject (2.8×), JDSU (1.71×), and Elsword (8.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaiters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.