Game controller Audience in United States

Game controller logo

Game controller has an estimated audience of 4,145,719 people in United States. 31.1% are female, 68.9% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Combat sport, Wikia, Jeep Grand Cherokee (WJ), Dog breed.

The average Game controller fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Combat sport, Wikia, with strongest over-indexing on Israel (3.5× the country average). Demographically, the Game controller audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Game controller fans

Demographic split for Game controller audience in United States
MetricValue
Female31.1%
Male68.9%
Average age36.4
Estimated audience size4,145,719

Audience persona

The typical Game controller fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Game controller in United States
RegionReachAffinity
California531,7061.17×
Texas444,1181.25×
Florida289,1671.03×
New York229,1960.99×
Georgia170,1191.33×
North Carolina143,5321.15×
Illinois143,2301.04×
Pennsylvania141,9531.02×
Ohio131,8491.03×
Michigan114,5651.06×
Virginia108,6351.08×
New Jersey105,9841.01×
Arizona102,8291.21×
Tennessee92,8081.12×
Washington90,0421.08×
Alabama83,0841.43×
Indiana79,0151.04×
Missouri76,2871.14×
Maryland74,8001.05×
Louisiana71,0061.33×
South Carolina70,8031.14×
Massachusetts69,4280.85×
Kentucky61,1541.18×
Wisconsin56,9780.91×
Colorado55,8060.85×
Oklahoma52,9431.15×
Minnesota49,9050.84×
Oregon44,7520.94×
Mississippi44,5811.31×
Utah41,9911.13×
Kansas39,6191.21×
Arkansas37,6111.1×
Nevada35,3750.88×
Connecticut33,9160.82×
Iowa30,8790.9×
New Mexico20,4010.98×
West Virginia20,3881.06×
Nebraska19,0130.91×
Idaho18,8270.91×
Hawaii16,3500.92×
New Hampshire12,2170.75×
Maine11,3690.77×
Rhode Island10,3230.78×
Delaware9,9990.87×
Washington, District of Columbia9,9440.8×
Alaska7,9270.89×
North Dakota7,5260.88×
Montana7,3710.64×
South Dakota7,2750.76×
Vermont4,7660.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Game controller audience
BrandAffinityCategory
Israel3.5×Travel & Leisure
Combat sport2.44×Sports
Wikia5.06×Internet & Social Media
Jeep Grand Cherokee (WJ)8.77×Cars & Mobility
Dog breed1.54×Pets & Animals
Home staging4.2×Home & Garden
Jezebel (film)5.33×Movies & TV
Pro-Ject3.05×Music & Radio
TeachHUB2.75×Business & Career
Google Photos1.7×Technology & Electronics
Bank account1.68×Business & Career
Jesse Plemons2.33×Movies & TV
Atkins diet3.32×Health
Captain America (1990 film)2.88×Movies & TV
Kansas1.54×Travel & Leisure
Chili con carne4.7×Food & Beverages
Nebraska Cornhuskers football2.02×Sports
Berenstain Bears4.25×Literature
Hog Hunting1.74×Sports
N1 road (South Africa)2.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Game controller audience
TraitClusterScore
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.36
Social Media UsageJOY1.26
Risk AppetiteTHRILL1.18
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Game controller
CountryShare
United States27.0%
United Kingdom6.4%
Italy5.5%

See Game controller audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Game controller have in United States?

Game controller has an estimated audience of 4,145,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Game controller fans?

31.1% of Game controller fans are female, 68.9% are male, with an average age of 36.4 years.

Which brands do Game controller fans like most?

Game controller fans show strongest brand affinity for Israel (3.5×), Combat sport (2.44×), and Wikia (5.06×) over the country average.

Where do Game controller fans live in United States?

Game controller fans in United States are most concentrated in California (reach 531,706), Texas (reach 444,118), and Florida (reach 289,167). These three regions account for the largest share of the active audience.

What other brands do Game controller fans also like?

Beyond Game controller itself, the audience over-indexes on Combat sport (2.44×), Wikia (5.06×), Jeep Grand Cherokee (WJ) (8.77×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Game controller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.