Gerald Ford Audience in United States

Gerald Ford logo

Gerald Ford has an estimated audience of 1,431,078 people in United States. 48.9% are female, 51.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Iron Man (film), Who Wants to Be a Millionaire?, Cherish (group), Hebe, Governor of Michigan.

The average Gerald Ford fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Iron Man (film), Who Wants to Be a Millionaire?, Cherish (group), with strongest over-indexing on Iron Man (film) (20× the country average). Demographically, the Gerald Ford audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Gerald Ford fans

Demographic split for Gerald Ford audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.4
Estimated audience size1,431,078

Audience persona

The typical Gerald Ford fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Iron Man (film).

Top regions in United States

Top regions ranked by reach for Gerald Ford in United States
RegionReachAffinity
California143,3820.91×
Texas115,5980.94×
Florida91,0520.94×
New York87,3541.09×
Illinois60,3521.27×
Michigan53,8201.44×
Pennsylvania53,2691.11×
Georgia48,5731.1×
Ohio47,2081.07×
North Carolina45,1061.05×
Virginia42,0511.21×
New Jersey39,9971.1×
Massachusetts31,9101.13×
Tennessee30,5441.06×
Maryland28,0931.14×
Indiana27,4041.05×
Missouri26,2251.14×
Washington26,1640.91×
Wisconsin23,4621.09×
Arizona21,8490.75×
Minnesota21,4941.05×
South Carolina21,2610.99×
Colorado20,8110.92×
Kentucky19,5821.09×
Louisiana16,8050.91×
Oklahoma15,9771.01×
Connecticut15,6851.09×
Alabama15,4320.77×
Oregon15,2110.93×
Iowa12,6351.07×
Kansas11,7251.04×
Mississippi11,2720.96×
Arkansas11,2400.95×
Nevada10,5490.76×
Utah10,3190.81×
Nebraska9,3681.31×
West Virginia7,2181.08×
Washington, District of Columbia6,9571.62×
Idaho5,9580.83×
New Hampshire5,7281.02×
New Mexico5,6410.79×
Maine5,0800.99×
Hawaii4,5940.75×
Rhode Island4,558
Delaware3,6310.92×
Montana3,4610.87×
South Dakota2,9030.88×
North Dakota2,6500.9×
Vermont2,1120.84×
Alaska1,8800.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerald Ford audience
BrandAffinityCategory
Iron Man (film)20×Movies & TV
Who Wants to Be a Millionaire?18.24×Movies & TV
Cherish (group)15.05×Music & Radio
Hebe8.88×Home & Garden
Governor of Michigan8.63×Politics & Society
Urban Outfitters1.97×Shopping
Zoo Tycoon (series)18.24×Games
Wok5.81×Food & Beverages
Israel1.66×Travel & Leisure
Stamp collecting3.67×Home & Garden
Goop4.1×Internet & Social Media
Guitarist (magazine)8.61×Music & Radio
Fairy godmother5.45×Literature
headspace6.25×Health
Kendra Scott1.88×Fashion & Accessoires
Unique Gifts1.52×Shopping
Buying and Selling Real Estate4.93×Home & Garden
Nuts (film)3.65×Movies & TV
Hipster5.88×Politics & Society
Google Home3.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerald Ford audience
TraitClusterScore
PatriotismCONSERVATISM2.62
Risk AppetiteTHRILL1.74
Career OrientationPOWER1.48
Need for SecurityCONSERVATISM1.46
Community OrientationOPEN1.33
IndividualismJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Gerald Ford
CountryShare
United States61.0%
Germany4.3%
United Kingdom3.6%

See Gerald Ford audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gerald Ford have in United States?

Gerald Ford has an estimated audience of 1,431,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Gerald Ford fans?

48.9% of Gerald Ford fans are female, 51.1% are male, with an average age of 41.4 years.

Which brands do Gerald Ford fans like most?

Gerald Ford fans show strongest brand affinity for Iron Man (film) (20×), Who Wants to Be a Millionaire? (18.24×), and Cherish (group) (15.05×) over the country average.

Where do Gerald Ford fans live in United States?

Gerald Ford fans in United States are most concentrated in California (reach 143,382), Texas (reach 115,598), and Florida (reach 91,052). These three regions account for the largest share of the active audience.

What other brands do Gerald Ford fans also like?

Beyond Gerald Ford itself, the audience over-indexes on Who Wants to Be a Millionaire? (18.24×), Cherish (group) (15.05×), Hebe (8.88×), and Governor of Michigan (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerald Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.