Girls Who Code Audience in United States

Girls Who Code logo

Girls Who Code has an estimated audience of 383,941 people in United States. 68.8% are female, 31.2% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Captain America (1990 film), Jesse Plemons, Home construction, Nebraska Cornhuskers football, Goop.

The average Girls Who Code fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Captain America (1990 film), Jesse Plemons, Home construction, with strongest over-indexing on Captain America (1990 film) (16.16× the country average). Demographically, the Girls Who Code audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: NGO / Political Party · Subtype: Charity

Demographics of Girls Who Code fans

Demographic split for Girls Who Code audience in United States
MetricValue
Female68.8%
Male31.2%
Average age37.3
Estimated audience size383,941

Audience persona

The typical Girls Who Code fan in United States is more female, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Captain America (1990 film).

Top regions in United States

Top regions ranked by reach for Girls Who Code in United States
RegionReachAffinity
California69,5021.65×
New York60,2412.81×
Texas32,7560.99×
Florida23,2670.9×
New Jersey20,5712.11×
Illinois16,7601.31×
Georgia16,1191.36×
Massachusetts16,0832.13×
Virginia15,0391.61×
North Carolina14,2021.23×
Pennsylvania13,3751.03×
Washington13,1801.71×
Maryland10,7991.64×
Ohio9,8920.84×
Michigan9,3680.93×
Arizona6,8650.88×
Indiana6,4580.92×
Colorado6,3541.05×
Connecticut6,3251.64×
Tennessee5,3160.69×
Minnesota4,9900.91×
Wisconsin4,5470.79×
Missouri4,3870.71×
Oregon4,1600.95×
South Carolina3,6750.64×
Louisiana3,4250.69×
Alabama3,2550.61×
Washington, District of Columbia3,0342.63×
Kentucky2,7450.57×
Iowa2,5850.82×
Utah2,2890.67×
Nevada2,2260.6×
Oklahoma2,0570.48×
Kansas2,0500.68×
Arkansas1,7830.56×
Maine1,6601.21×
Mississippi1,4450.46×
Rhode Island1,3181.08×
New Hampshire1,3100.87×
Nebraska1,0960.57×
New Mexico1,0370.54×
Hawaii1,0230.62×
Delaware1,0150.96×
West Virginia9280.52×
Idaho8570.44×
Vermont8041.19×
Alaska6610.81×
Montana6050.57×
North Dakota3880.49×
South Dakota3700.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girls Who Code audience
BrandAffinityCategory
Captain America (1990 film)16.16×Movies & TV
Jesse Plemons3.84×Movies & TV
Home construction1.56×Home & Garden
Nebraska Cornhuskers football3.72×Sports
Goop4.87×Internet & Social Media
Somerset, Kentucky20×Travel & Leisure
Natural rubber1.83×Cars & Mobility
edureka29.41×Business & Career
Nationality1.71×Politics & Society
Solo climbing5.07×Sports
charvel guitars22.73×Music & Radio
Chromebook3.86×Technology & Electronics
Bank account1.64×Business & Career
Historic site2.69×Arts & Culture
Kansas1.64×Travel & Leisure
Vocal harmony2.86×Music & Radio
Business English3.57×Business & Career
Mothercare2.01×Kids & Family
Governor of Michigan4.53×Politics & Society
headspace5.68×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girls Who Code audience
TraitClusterScore
Need for SecurityCONSERVATISM2.02
Early Adopter MentalityPOWER1.99
Risk AppetiteTHRILL1.93
SustainabilityBALANCE1.88
Community OrientationOPEN1.84
Career OrientationPOWER1.78

Worldwide distribution

Worldwide audience distribution share by country for Girls Who Code
CountryShare
United States63.9%
United Kingdom5.3%
Japan5.2%

See Girls Who Code audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Girls Who Code have in United States?

Girls Who Code has an estimated audience of 383,941 people in United States, concentrated in California and New York.

What is the gender split and age of Girls Who Code fans?

68.8% of Girls Who Code fans are female, 31.2% are male, with an average age of 37.3 years.

Which brands do Girls Who Code fans like most?

Girls Who Code fans show strongest brand affinity for Captain America (1990 film) (16.16×), Jesse Plemons (3.84×), and Home construction (1.56×) over the country average.

Where do Girls Who Code fans live in United States?

Girls Who Code fans in United States are most concentrated in California (reach 69,502), New York (reach 60,241), and Texas (reach 32,756). These three regions account for the largest share of the active audience.

What other brands do Girls Who Code fans also like?

Beyond Girls Who Code itself, the audience over-indexes on Jesse Plemons (3.84×), Home construction (1.56×), Nebraska Cornhuskers football (3.72×), and Goop (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Girls Who Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.