Glow (magazine) Audience in United States

Glow (magazine) logo

Glow (magazine) has an estimated audience of 939,996 people in United States. 83.2% are female, 16.8% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Seattle Hempfest, Pro-Ject, Home equity, University at Albany, SUNY, Mothercare.

The average Glow (magazine) fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seattle Hempfest, Pro-Ject, Home equity, with strongest over-indexing on Seattle Hempfest (208.98× the country average). Demographically, the Glow (magazine) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of Glow (magazine) fans

Demographic split for Glow (magazine) audience in United States
MetricValue
Female83.2%
Male16.8%
Average age36.9
Estimated audience size939,996

Audience persona

The typical Glow (magazine) fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Seattle Hempfest.

Top regions in United States

Top regions ranked by reach for Glow (magazine) in United States
RegionReachAffinity
California115,1511.11×
Texas75,2840.93×
New York64,3321.22×
Florida55,2180.87×
New Jersey33,4041.4×
Pennsylvania32,7191.03×
Massachusetts32,7021.77×
Illinois29,0200.93×
Georgia26,7120.92×
North Carolina25,6270.91×
Ohio25,0900.87×
Washington22,9251.22×
Virginia22,4800.98×
Michigan21,9630.89×
Utah20,1912.4×
Tennessee16,8370.89×
Minnesota16,6861.24×
Maryland16,0100.99×
Arizona16,0060.83×
Colorado14,6020.99×
Indiana14,3880.84×
Missouri13,9790.92×
South Carolina13,4400.95×
Alabama13,0941×
Oregon12,8981.2×
Connecticut12,5181.33×
Louisiana11,8890.98×
Wisconsin11,8080.83×
Oklahoma11,4221.09×
Kentucky9,8450.84×
Arkansas7,2910.94×
Nevada7,1860.79×
Kansas6,6780.9×
Iowa6,6210.85×
Mississippi6,5530.85×
Maine4,3151.28×
New Mexico4,2470.9×
Idaho3,9370.84×
Nebraska3,9300.83×
New Hampshire3,4440.93×
West Virginia3,3880.77×
Rhode Island3,1911.07×
Washington, District of Columbia2,9741.05×
Hawaii2,9590.73×
Delaware2,1490.83×
Montana1,9940.76×
North Dakota1,9020.99×
Vermont1,8991.15×
South Dakota1,5770.73×
Alaska1,5140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glow (magazine) audience
BrandAffinityCategory
Seattle Hempfest208.98×Travel & Leisure
Pro-Ject4.94×Music & Radio
Home equity2.18×Home & Garden
University at Albany, SUNY20×Business & Career
Mothercare2.64×Kids & Family
JDSU2.06×Business & Career
Women's empowerment2.57×Politics & Society
Historic site2.51×Arts & Culture
Home staging2.83×Home & Garden
Tierra Cali3.92×Travel & Leisure
Nebraska Cornhuskers football1.72×Sports
SEIU 32BJ20×Business & Career
Hocus Pocus2×Movies & TV
Cachorro2.22×Pets & Animals
Lindy Hop4×Music & Radio
Certified diabetes educator5.19×Business & Career
ABC15 Arizona11.32×Movies & TV
Nipsey Hussle2.21×Music & Radio
Janitor2.41×Home & Garden
Tierra caliente2.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glow (magazine) audience
TraitClusterScore
Design AffinityPREMIUM1.56
IndulgenceJOY1.55
Price SensitivityPREMIUM1.43
CreativityOPEN1.33
SustainabilityBALANCE1.29
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Glow (magazine)
CountryShare
United Kingdom38.6%
United States11.5%
Japan8.9%

See Glow (magazine) audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Glow (magazine) have in United States?

Glow (magazine) has an estimated audience of 939,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Glow (magazine) fans?

83.2% of Glow (magazine) fans are female, 16.8% are male, with an average age of 36.9 years.

Which brands do Glow (magazine) fans like most?

Glow (magazine) fans show strongest brand affinity for Seattle Hempfest (208.98×), Pro-Ject (4.94×), and Home equity (2.18×) over the country average.

Where do Glow (magazine) fans live in United States?

Glow (magazine) fans in United States are most concentrated in California (reach 115,151), Texas (reach 75,284), and New York (reach 64,332). These three regions account for the largest share of the active audience.

What other brands do Glow (magazine) fans also like?

Beyond Glow (magazine) itself, the audience over-indexes on Pro-Ject (4.94×), Home equity (2.18×), University at Albany, SUNY (20×), and Mothercare (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glow (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.