A data profile of the people who buy, follow and care about Glow (magazine) in United Kingdom — modelled from more than twelve digital signal sources. Glow (magazine) has an estimated audience of 3,344,734 people in United Kingdom.
The average Glow (magazine) fan in United Kingdom is 36.6 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, North West, Yorkshire and the Humber.
Top brand affinities include BB cream, Energy, Cooking, with strongest over-indexing on BB cream (4.71× the country average).
Demographically, the Glow (magazine) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Glow (magazine) fan in United Kingdom is more female, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for BB cream.
The key figures that characterise the Glow (magazine) profile in United Kingdom.
89.8% are female, 10.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 89.8% |
| Male | 10.2% |
| Average age | 36.6 |
| Estimated audience size | 3,344,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Glow (magazine) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 38.7% |
| United States | 11.0% |
| Japan | 8.6% |
Where the Glow (magazine) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 3.94× | |
| 02 | North East | ~200K | 1.88× | |
| 03 | West Midlands | ~200K | 1.35× | |
| 04 | Yorkshire and the Humber | ~300K | 1.29× | |
| 05 | North West | ~300K | 0.99× | |
| 06 | South West | ~200K | 0.74× | |
| 07 | South East | ~300K | 0.68× | |
| 08 | East Midlands | ~100K | 0.64× | |
| 09 | East of England | ~200K | 0.57× | |
| 10 | Northern Ireland | ~10K | 0.13× | |
| 11 | Wales | ~20K | 0.11× | |
| 12 | England | ~80K | 0.03× |
The strongest cross-interests of the Glow (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosie Huntington-Whiteley | Fashion & Accessoires | 7.36× | ||
| 02 | BB cream | Beauty & Wellness | 4.71× | ||
| 03 | Cleanser | Beauty & Wellness | 3.93× | ||
| 04 | Waxing | Beauty & Wellness | 3.47× | ||
| 05 | Microwave oven | Home & Garden | 3.36× | ||
| 06 | Hair removal | Beauty & Wellness | 2.85× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.75× | ||
| 08 | Confectionery | Food & Beverages | 2.35× | ||
| 09 | Indeed.com | Business & Career | 2.11× | ||
| 10 | Energy | Home & Garden | 2.05× | ||
| 11 | Wikipedia | Internet & Social Media | 2.02× | ||
| 12 | EBay | Shopping | 1.99× | ||
| 13 | New Look | Fashion & Accessoires | 1.96× | ||
| 14 | H&M | Shopping | 1.87× | ||
| 15 | Hobby | Home & Garden | 1.72× | ||
| 16 | Aldi | Shopping | 1.64× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 18 | Veganism | Food & Beverages | 1.62× | ||
| 19 | Weddings | Kids & Family | 1.56× | ||
| 20 | Cooking | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Individualism | JOY | 1.63× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× |
Glow (magazine) has an estimated audience of 3,344,734 people in United Kingdom, concentrated in Scotland and North West.
89.8% of Glow (magazine) fans are female, 10.2% are male, with an average age of 36.6 years.
Glow (magazine) fans show strongest brand affinity for BB cream (4.71×), Energy (2.05×), and Cooking (1.5×) over the country average.
Glow (magazine) fans in United Kingdom are most concentrated in Scotland (reach ~1M), North West (reach ~300K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Glow (magazine) itself, the audience over-indexes on Energy (2.05×), Cooking (1.5×), EBay (1.99×), and Microwave oven (3.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glow (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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