Gob Audience in United States
Gob has an estimated audience of 179,343 people in United States. 53.3% are female, 46.7% are male, average age 34.9. Top brand affinities: Dog breed, Home construction, Kelli O'Hara, Celtic mythology, Winemaking.
Top brand affinities include Dog breed, Home construction, Kelli O'Hara, with strongest over-indexing on Dog breed (8.82× the country average). Demographically, the Gob audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Gob fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 34.9 |
| Estimated audience size | 179,343 |
Audience persona
The typical Gob fan in United States is balanced, around 34.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 8.82× | Pets & Animals |
| Home construction | 2.73× | Home & Garden |
| Kelli O'Hara | 29.68× | Movies & TV |
| Celtic mythology | 13.79× | Arts & Culture |
| Winemaking | 5.69× | Food & Beverages |
| Gift registry | 15.73× | Kids & Family |
| Alaska | 2.01× | Travel & Leisure |
| Moquegua | 13.94× | Travel & Leisure |
| Elsword | 16.59× | Games |
| Minnesota | 1.69× | Travel & Leisure |
| Wim Hof | 12.01× | Sports |
| Grinch | 3.78× | Movies & TV |
| Goop | 4.96× | Internet & Social Media |
| Home staging | 4.66× | Home & Garden |
| Justice | 2.39× | Politics & Society |
| Nebraska | 2.21× | Travel & Leisure |
| Ghost the Musical | 20.66× | Music & Radio |
| Sinaloa | 2.87× | Travel & Leisure |
| 3D printing | 1.93× | Technology & Electronics |
| Yahoo Sports Fantasy | 5.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.74 |
| Extroversion | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 35.7% |
| United States | 14.4% |
| Mexico | 9.8% |
See Gob audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gob. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.