Gold standard Audience in United States
Gold standard has an estimated audience of 1,429,769 people in United States. 45.1% are female, 54.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Israel, Vocal harmony, The Historian.
The average Gold standard fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Israel, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Gold standard audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Gold standard fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.6 |
| Estimated audience size | 1,429,769 |
Audience persona
The typical Gold standard fan in United States is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 175,386 | 1.12× |
| Texas | 125,623 | 1.02× |
| Florida | 109,782 | 1.13× |
| New York | 92,272 | 1.15× |
| Pennsylvania | 54,083 | 1.12× |
| Illinois | 51,721 | 1.09× |
| New Jersey | 45,904 | 1.26× |
| North Carolina | 42,695 | 0.99× |
| Ohio | 39,761 | 0.9× |
| Georgia | 39,538 | 0.9× |
| Michigan | 37,350 | 1× |
| Virginia | 36,186 | 1.04× |
| Massachusetts | 35,813 | 1.27× |
| Washington | 31,542 | 1.1× |
| Oklahoma | 31,157 | 1.96× |
| Tennessee | 30,906 | 1.08× |
| Arizona | 30,218 | 1.04× |
| Indiana | 25,801 | 0.99× |
| Maryland | 24,945 | 1.01× |
| Missouri | 22,374 | 0.97× |
| Colorado | 22,149 | 0.98× |
| Wisconsin | 20,295 | 0.94× |
| Minnesota | 19,963 | 0.97× |
| Alabama | 18,123 | 0.91× |
| Oregon | 17,958 | 1.1× |
| South Carolina | 16,650 | 0.77× |
| Utah | 15,300 | 1.19× |
| Kentucky | 15,284 | 0.85× |
| Connecticut | 15,126 | 1.05× |
| Louisiana | 15,089 | 0.82× |
| Iowa | 13,050 | 1.11× |
| Nevada | 12,425 | 0.9× |
| Arkansas | 11,172 | 0.95× |
| Mississippi | 9,919 | 0.84× |
| Kansas | 9,648 | 0.86× |
| Washington, District of Columbia | 6,897 | 1.6× |
| Idaho | 6,660 | 0.93× |
| Nebraska | 6,517 | 0.91× |
| New Hampshire | 6,044 | 1.07× |
| West Virginia | 5,743 | 0.86× |
| New Mexico | 5,608 | 0.78× |
| Hawaii | 5,290 | 0.86× |
| Maine | 4,155 | 0.81× |
| Rhode Island | 3,738 | 0.82× |
| Montana | 3,421 | 0.86× |
| Alaska | 3,219 | 1.05× |
| Delaware | 2,900 | 0.74× |
| North Dakota | 2,577 | 0.88× |
| South Dakota | 2,433 | 0.74× |
| Vermont | 2,279 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.63× | Technology & Electronics |
| Israel | 2.96× | Travel & Leisure |
| Vocal harmony | 5.03× | Music & Radio |
| The Historian | 16.48× | Literature |
| Halsey, Oregon | 6.77× | Travel & Leisure |
| Wikia | 2.75× | Internet & Social Media |
| Historic site | 3.33× | Arts & Culture |
| Eurail | 16.57× | Cars & Mobility |
| Governor of Michigan | 5.25× | Politics & Society |
| Ken Burns | 5.02× | Movies & TV |
| Jesse Plemons | 2.24× | Movies & TV |
| Kendra Scott | 1.89× | Fashion & Accessoires |
| Grinch | 2.54× | Movies & TV |
| Karbala | 5.75× | Travel & Leisure |
| Parral, Chihuahua | 9.03× | Travel & Leisure |
| Home staging | 3.16× | Home & Garden |
| Mangaka | 2.47× | Literature |
| Monogram | 2.19× | Home & Garden |
| Eden Lake | 4.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.98 |
| Family Orientation | CONSERVATISM | 1.63 |
| Career Orientation | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.0% |
| United Kingdom | 14.1% |
| Australia | 5.8% |
See Gold standard audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gold standard have in United States?
Gold standard has an estimated audience of 1,429,769 people in United States, concentrated in California and Texas.
What is the gender split and age of Gold standard fans?
45.1% of Gold standard fans are female, 54.9% are male, with an average age of 42.6 years.
Which brands do Gold standard fans like most?
Gold standard fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.63×), and Israel (2.96×) over the country average.
Where do Gold standard fans live in United States?
Gold standard fans in United States are most concentrated in California (reach 175,386), Texas (reach 125,623), and Florida (reach 109,782). These three regions account for the largest share of the active audience.
What other brands do Gold standard fans also like?
Beyond Gold standard itself, the audience over-indexes on Google Home (11.63×), Israel (2.96×), Vocal harmony (5.03×), and The Historian (16.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gold standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.