Grape-Nuts Audience in United States
Grape-Nuts has an estimated audience of 342,179 people in United States. 51.2% are female, 48.8% are male, average age 35.2. Top brand affinities: Khādī, Mothercare, Layne Staley, JDSU, Kansas.
Top brand affinities include Khādī, Mothercare, Layne Staley, with strongest over-indexing on Khādī (13.19× the country average). Demographically, the Grape-Nuts audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Grape-Nuts fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 35.2 |
| Estimated audience size | 342,179 |
Audience persona
The typical Grape-Nuts fan in United States is balanced, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Khādī.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khādī | 13.19× | Home & Garden |
| Mothercare | 2.83× | Kids & Family |
| Layne Staley | 4.66× | Music & Radio |
| JDSU | 2.12× | Business & Career |
| Kansas | 1.72× | Travel & Leisure |
| Passaic County, New Jersey | 6.59× | Travel & Leisure |
| Home staging | 3.3× | Home & Garden |
| Staycation | 1.99× | Home & Garden |
| Takers | 5.57× | Movies & TV |
| Regional styles of Mexican music | 1.65× | Music & Radio |
| Elsword | 8.41× | Games |
| Shreyas Iyer | 6.93× | Sports |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Nebraska Cornhuskers football | 1.57× | Sports |
| HydraFacial | 3.38× | Beauty & Wellness |
| Picnic | 2.68× | Kids & Family |
| Kento Yamazaki | 3.79× | Movies & TV |
| Sub Zero (Official) | 3.34× | Literature |
| Kona Grill | 3.59× | Food & Beverages |
| Corona (band) | 1.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Family Orientation | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| United Kingdom | 10.7% |
| Canada | 6.2% |
See Grape-Nuts audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grape-Nuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.