Rascasse Audience Intelligence

Shreyas Iyer Audience in United States

A data profile of the people who buy, follow and care about Shreyas Iyer in United States — modelled from more than twelve digital signal sources. Shreyas Iyer has an estimated audience of 308,280 people in United States.

#26among Cricket in United States#11912among Person in United States#4788in Sports

The average Shreyas Iyer fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Cricket World Cup, Badminton, Cricket, with strongest over-indexing on Cricket World Cup (71.04× the country average).

Demographically, the Shreyas Iyer audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shreyas Iyer fan in United States is more male, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cricket World Cup.

Category: Sports · Type: Person · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shreyas Iyer profile in United States.

Audience size
308K
in United States
Gender
22.3%♀
77.7% male
Age
42.7
average years
Country rank
#47672
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shreyas Iyer fans

22.3% are female, 77.7% are male, average age 42.7.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Shreyas Iyer audience in United States
MetricValue
Female22.3%
Male77.7%
Average age42.7
Estimated audience size308,280
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Shreyas Iyer audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3916%
40-4921%
50+31%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Shreyas Iyer audience comes from United States.

Worldwide audience distribution share by country for Shreyas Iyer
CountryShare
India88.4%
United States4.2%
United Arab Emirates2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shreyas Iyer audience in United States is strongest.

Fig. 05

Top regions by affinity

Shreyas Iyer fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K3.94×
02Washington~20K2.31×
03Texas~70K2.25×
04California~80K2.09×
05Virginia~20K2.05×
06Massachusetts~10K1.83×
07North Carolina~20K1.77×
08Georgia~20K1.72×
09Illinois~20K1.59×
10New York~30K1.51×
11Maryland~9K1.46×
12Delaware~1K1.38×
13Pennsylvania~20K1.36×
14Connecticut~5K1.36×
15Michigan~10K1.27×
16Arizona~8K1.15×
17Indiana~7K1.09×
18Washington, District of Columbia~1K1.08×
19Ohio~10K1.01×
20New Hampshire~1K0.98×
21Oregon~4K0.90×
22Arkansas~3K0.90×
23Alaska<1K0.90×
24Vermont<1K0.89×
25Missouri~5K0.88×
26North Dakota<1K0.88×
27South Dakota<1K0.87×
28Tennessee~6K0.86×
29Kansas~2K0.86×
30Montana<1K0.85×
31Rhode Island<1K0.84×
32Hawaii~1K0.81×
33Maine~1K0.81×
34West Virginia~1K0.80×
35Nebraska~1K0.79×
36Minnesota~4K0.78×
37Idaho~1K0.78×
38Iowa~2K0.77×
39Florida~20K0.76×
40New Mexico~1K0.76×
41Mississippi~2K0.75×
42Kentucky~3K0.74×
43Colorado~4K0.72×
44Wisconsin~4K0.72×
45South Carolina~4K0.71×
46Utah~2K0.71×
47Oklahoma~3K0.69×
48Nevada~2K0.67×
49Louisiana~3K0.65×
50Alabama~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Shreyas Iyer, United States
0.64×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shreyas Iyer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shreyas Iyer audience
#·InterestCategoryAffinity×
01Cricket World CupSports71.04×
02BadmintonSports27.82×
03DubaiTravel & Leisure12.43×
04ONE ChampionshipSports11.60×
05CricketSports8.05×
06Bollywood moviesMovies & TV5.80×
07Cristiano RonaldoSports4.78×
08Air pollutionHealth4.72×
09Cloud computingTechnology & Electronics3.69×
10Solar energyHome & Garden2.89×
11FedExBusiness & Career2.82×
12TV game showsMovies & TV2.81×
13T-MobileTechnology & Electronics2.67×
14Real Madrid C.F.Sports2.62×
15RedditInternet & Social Media2.51×
16SubwayFood & Beverages2.44×
17McDonald'sFood & Beverages2.06×
18CNNMovies & TV1.80×
19PinterestInternet & Social Media1.74×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shreyas Iyer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shreyas Iyer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.62×
Convenience OrientationPREMIUM1.78×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shreyas Iyer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
SustainabilityBALANCE0.34×
TravellingTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shreyas Iyer have in United States?

Shreyas Iyer has an estimated audience of 308,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shreyas Iyer fans?

22.3% of Shreyas Iyer fans are female, 77.7% are male, with an average age of 42.7 years.

03

Which brands do Shreyas Iyer fans like most?

Shreyas Iyer fans show strongest brand affinity for Cricket World Cup (71.04×), Badminton (27.82×), and Cricket (8.05×) over the country average.

04

Where do Shreyas Iyer fans live in United States?

Shreyas Iyer fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shreyas Iyer fans also like?

Beyond Shreyas Iyer itself, the audience over-indexes on Badminton (27.82×), Cricket (8.05×), Dubai (12.43×), and Bollywood movies (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Shreyas Iyer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shreyas Iyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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