Shreyas Iyer Audience in United States

Shreyas Iyer logo

Shreyas Iyer has an estimated audience of 348,731 people in United States. 22.3% are female, 77.7% are male, average age 42.7. Top regions: California, Texas, New Jersey. Top brand affinities: Litter box, Biblical inspiration, Sears, IS (Infinite Stratos), Warning sign.

The average Shreyas Iyer fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Litter box, Biblical inspiration, Sears, with strongest over-indexing on Litter box (1.99× the country average). Demographically, the Shreyas Iyer audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cricket

Demographics of Shreyas Iyer fans

Demographic split for Shreyas Iyer audience in United States
MetricValue
Female22.3%
Male77.7%
Average age42.7
Estimated audience size348,731

Audience persona

The typical Shreyas Iyer fan in United States is more male, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Shreyas Iyer in United States
RegionReachAffinity
California76,3831.99×
Texas67,3812.25×
New Jersey37,1984.19×
New York31,8871.64×
North Carolina20,5861.96×
Georgia19,9591.86×
Illinois18,9421.63×
Florida18,4270.78×
Pennsylvania17,6131.5×
Virginia17,4982.06×
Washington15,2872.19×
Massachusetts13,4361.96×
Michigan12,4911.37×
Ohio11,8041.1×
Maryland8,3331.39×
Indiana6,7611.06×
Arizona5,8970.83×
Tennessee5,3850.77×
Connecticut4,9531.42×
Missouri4,7500.84×
Minnesota3,6550.73×
Colorado3,5430.64×
Wisconsin3,4300.65×
Oregon3,2210.81×
South Carolina3,1000.59×
Kentucky2,7640.63×
Kansas2,2710.83×
Arkansas2,1620.75×
Alabama1,7740.36×
Oklahoma1,7670.46×
Iowa1,7360.6×
Utah1,6480.53×
Louisiana1,6150.36×
Nevada1,5120.45×
Delaware1,4741.53×
New Hampshire1,2360.9×
Washington, District of Columbia1,2341.18×
Nebraska1,1130.64×
Mississippi1,0540.37×
Rhode Island6200.56×
Idaho6090.35×
West Virginia6000.37×
New Mexico5300.3×
Maine4530.36×
Hawaii4500.3×
Alaska3920.53×
South Dakota3860.48×
North Dakota3760.52×
Montana3650.38×
Vermont3050.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shreyas Iyer audience
BrandAffinityCategory
Litter box1.99×Pets & Animals
Biblical inspiration5.3×Politics & Society
Sears2.24×Shopping
IS (Infinite Stratos)1.7×Literature
Warning sign4.47×Cars & Mobility
Lebanese cuisine2.4×Food & Beverages
Portia de Rossi2.18×Movies & TV
Eindhoven1.75×Travel & Leisure
Cadence2.44×Technology & Electronics
Cajeme2.99×Travel & Leisure
Irrigation sprinkler1.59×Home & Garden
Isabela (province)1.95×
Ashleigh Banfield1.93×Movies & TV
Bumbershoot2.86×Music & Radio
Sin Embargo MX2.13×News
International Canoe Federation1.84×Sports
Lankadeepa2.73×News
Mount Pinatubo1.84×
Allama Iqbal Medical College3.17×Health
BumBum3.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shreyas Iyer audience
TraitClusterScore
Urban LifestyleOPEN2.07
Need for SecurityCONSERVATISM1.07
TravellingTHRILL1.01
Social Media UsageJOY1
IndividualismJOY0.97
SpiritualityBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Shreyas Iyer
CountryShare
India88.6%
United States4.4%
United Arab Emirates2.5%

See Shreyas Iyer audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Shreyas Iyer have in United States?

Shreyas Iyer has an estimated audience of 348,731 people in United States, concentrated in California and Texas.

What is the gender split and age of Shreyas Iyer fans?

22.3% of Shreyas Iyer fans are female, 77.7% are male, with an average age of 42.7 years.

Which brands do Shreyas Iyer fans like most?

Shreyas Iyer fans show strongest brand affinity for Litter box (1.99×), Biblical inspiration (5.3×), and Sears (2.24×) over the country average.

Where do Shreyas Iyer fans live in United States?

Shreyas Iyer fans in United States are most concentrated in California (reach 76,383), Texas (reach 67,381), and New Jersey (reach 37,198). These three regions account for the largest share of the active audience.

What other brands do Shreyas Iyer fans also like?

Beyond Shreyas Iyer itself, the audience over-indexes on Biblical inspiration (5.3×), Sears (2.24×), IS (Infinite Stratos) (1.7×), and Warning sign (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shreyas Iyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.