Rascasse Audience Intelligence

Greater Swiss Mountain Dog Audience in United States

A data profile of the people who buy, follow and care about Greater Swiss Mountain Dog in United States — modelled from more than twelve digital signal sources. Greater Swiss Mountain Dog has an estimated audience of 310,833 people in United States.

#80among Dog breed in United States#13317among Topic in United States#654in Pets & Animals

The average Greater Swiss Mountain Dog fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Napoleon Dynamite, Dog agility, Pet sitting, with strongest over-indexing on Napoleon Dynamite (20× the country average).

Demographically, the Greater Swiss Mountain Dog audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater Swiss Mountain Dog fan in United States is balanced, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Napoleon Dynamite.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater Swiss Mountain Dog profile in United States.

Audience size
311K
in United States
Gender
54.3%♀
45.7% male
Age
36.8
average years
Country rank
#47460
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater Swiss Mountain Dog fans

54.3% are female, 45.7% are male, average age 36.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Greater Swiss Mountain Dog audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.8
Estimated audience size310,833
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Greater Swiss Mountain Dog audience in United States
Age bracketShare%
16-1933%
20-2914%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

58.6%

of the worldwide Greater Swiss Mountain Dog audience comes from United States.

Worldwide audience distribution share by country for Greater Swiss Mountain Dog
CountryShare
United States58.6%
Switzerland8.8%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater Swiss Mountain Dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater Swiss Mountain Dog fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.76×
02New Hampshire~2K1.74×
03Montana~1K1.73×
04Pennsylvania~20K1.57×
05Colorado~7K1.50×
06Utah~4K1.37×
07Idaho~2K1.33×
08Maine~1K1.32×
09Massachusetts~8K1.31×
10Oregon~4K1.21×
11Connecticut~4K1.21×
12Alaska<1K1.19×
13Wisconsin~5K1.09×
14Maryland~6K1.08×
15Delaware<1K1.07×
16Washington~7K1.06×
17Minnesota~5K1.06×
18Ohio~10K1.03×
19Missouri~5K1.02×
20West Virginia~1K1.02×
21Iowa~3K1.00×
22Rhode Island<1K0.98×
23Michigan~8K0.97×
24Nebraska~2K0.97×
25Indiana~5K0.96×
26New Jersey~7K0.94×
27Virginia~7K0.93×
28Tennessee~6K0.92×
29North Carolina~9K0.91×
30Kentucky~4K0.91×
31South Carolina~4K0.90×
32Kansas~2K0.89×
33Illinois~9K0.88×
34Washington, District of Columbia<1K0.88×
35South Dakota<1K0.88×
36North Dakota<1K0.87×
37Oklahoma~3K0.82×
38New York~10K0.79×
39Arkansas~2K0.76×
40Arizona~5K0.72×
41Alabama~3K0.68×
42New Mexico~1K0.68×
43Hawaii<1K0.68×
44Georgia~6K0.66×
45Nevada~2K0.66×
46Mississippi~2K0.64×
47Florida~10K0.63×
48Louisiana~3K0.63×
49California~20K0.62×
50Texas~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Greater Swiss Mountain Dog, United States
0.60×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater Swiss Mountain Dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater Swiss Mountain Dog audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV20.00×
02Christine McVieMusic & Radio20.00×
03RegusBusiness & Career20.00×
04Fenerbahçe S.K.Sports20.00×
05Dog agilityPets & Animals17.08×
06Mars Attacks!Movies & TV16.10×
07JamiroquaiMusic & Radio14.08×
08Bubble ShooterGames11.60×
09Borussia DortmundSports10.68×
10Anthony JoshuaSports8.50×
11Pet sittingPets & Animals5.93×
12Animal testingPolitics & Society4.93×
13Veterinary medicineBusiness & Career3.64×
14LegoKids & Family3.50×
15PetcoShopping2.78×
16FIFA World CupSports2.57×
17Nonprofit organizationPolitics & Society2.13×
18FurnitureHome & Garden1.58×
19Alcoholic beveragesFood & Beverages1.54×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater Swiss Mountain Dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater Swiss Mountain Dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.07×
PatriotismCONSERVATISM1.82×
SpiritualityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater Swiss Mountain Dog audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Quality AwarenessPREMIUM0.89×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater Swiss Mountain Dog have in United States?

Greater Swiss Mountain Dog has an estimated audience of 310,833 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Greater Swiss Mountain Dog fans?

54.3% of Greater Swiss Mountain Dog fans are female, 45.7% are male, with an average age of 36.8 years.

03

Which brands do Greater Swiss Mountain Dog fans like most?

Greater Swiss Mountain Dog fans show strongest brand affinity for Napoleon Dynamite (20×), Dog agility (17.08×), and Pet sitting (5.93×) over the country average.

04

Where do Greater Swiss Mountain Dog fans live in United States?

Greater Swiss Mountain Dog fans in United States are most concentrated in California (reach ~20K), Pennsylvania (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Greater Swiss Mountain Dog fans also like?

Beyond Greater Swiss Mountain Dog itself, the audience over-indexes on Dog agility (17.08×), Pet sitting (5.93×), FIFA World Cup (2.57×), and Anthony Joshua (8.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Greater Swiss Mountain Dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Swiss Mountain Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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