Green New Deal Audience in United States

Green New Deal logo

Green New Deal has an estimated audience of 1,299,145 people in United States. 47.2% are female, 52.8% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Electrolyte, Historic site, Urban Outfitters, Israel, Natural rubber.

The average Green New Deal fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electrolyte, Historic site, Urban Outfitters, with strongest over-indexing on Electrolyte (9.1× the country average). Demographically, the Green New Deal audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Green New Deal fans

Demographic split for Green New Deal audience in United States
MetricValue
Female47.2%
Male52.8%
Average age45.4
Estimated audience size1,299,145

Audience persona

The typical Green New Deal fan in United States is balanced, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Green New Deal in United States
RegionReachAffinity
California148,9451.04×
Texas92,4620.83×
New York87,0431.2×
Florida76,2760.87×
Pennsylvania51,5321.18×
Illinois44,8221.04×
North Carolina42,0601.08×
Georgia40,6681.02×
Michigan38,8801.14×
Ohio38,7230.97×
Massachusetts37,6521.47×
Virginia36,8721.17×
New Jersey34,9391.06×
Washington27,2581.05×
Maryland25,1471.13×
Tennessee23,8140.91×
Colorado23,1561.13×
Indiana21,8370.92×
Wisconsin20,8491.07×
Minnesota20,6431.11×
Missouri19,8120.95×
South Carolina16,5630.85×
Kentucky16,1400.99×
Oregon16,0011.07×
Arizona15,9460.6×
Connecticut14,5951.12×
Louisiana14,1960.85×
Oklahoma12,9150.9×
Utah10,8580.93×
Iowa10,5330.98×
Nevada10,4410.83×
Kansas9,6560.94×
Washington, District of Columbia9,5202.44×
Arkansas8,3850.78×
Alabama8,0720.44×
Nebraska7,0201.08×
Mississippi6,6860.62×
New Hampshire6,3671.24×
Maine5,6791.22×
Idaho5,4570.84×
West Virginia5,1950.86×
New Mexico4,8990.75×
Hawaii4,6400.83×
Rhode Island4,5981.11×
Vermont3,8621.69×
Montana3,8411.07×
Delaware3,0530.85×
South Dakota2,5650.85×
North Dakota1,8460.69×
Alaska1,4900.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Green New Deal audience
BrandAffinityCategory
Electrolyte9.1×Health
Historic site5.24×Arts & Culture
Urban Outfitters1.98×Shopping
Israel1.89×Travel & Leisure
Natural rubber1.75×Cars & Mobility
Vocal harmony3.59×Music & Radio
Cam Ward2.73×Sports
Grinch2.8×Movies & TV
3D printing1.64×Technology & Electronics
Home Bargains7.35×Shopping
Steampunk2.95×Fashion & Accessoires
Enfamil4.02×Kids & Family
Kendra Scott1.72×Fashion & Accessoires
JDSU1.77×Business & Career
Hipster5.55×Politics & Society
Like Dandelion Dust8.69×Movies & TV
Home staging2.95×Home & Garden
Emperor Entertainment Group6.67×Business & Career
Wok3.56×Food & Beverages
Jeep Wagoneer3.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Green New Deal audience
TraitClusterScore
SustainabilityBALANCE2.38
PatriotismCONSERVATISM1.9
IndividualismJOY1.7
Need for SecurityCONSERVATISM1.54
Community OrientationOPEN1.39
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Green New Deal
CountryShare
United States83.0%
United Kingdom3.5%
Canada3.0%

See Green New Deal audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Green New Deal have in United States?

Green New Deal has an estimated audience of 1,299,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Green New Deal fans?

47.2% of Green New Deal fans are female, 52.8% are male, with an average age of 45.4 years.

Which brands do Green New Deal fans like most?

Green New Deal fans show strongest brand affinity for Electrolyte (9.1×), Historic site (5.24×), and Urban Outfitters (1.98×) over the country average.

Where do Green New Deal fans live in United States?

Green New Deal fans in United States are most concentrated in California (reach 148,945), Texas (reach 92,462), and New York (reach 87,043). These three regions account for the largest share of the active audience.

What other brands do Green New Deal fans also like?

Beyond Green New Deal itself, the audience over-indexes on Historic site (5.24×), Urban Outfitters (1.98×), Israel (1.89×), and Natural rubber (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Green New Deal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.