Green-Works Audience in United States
Green-Works has an estimated audience of 561,005 people in United States. 25.7% are female, 74.3% are male, average age 46.2. Top brand affinities: N1 road (South Africa), Minnesota, Pillow, 3D printing, Collectable.
Top brand affinities include N1 road (South Africa), Minnesota, Pillow, with strongest over-indexing on N1 road (South Africa) (4.8× the country average). Demographically, the Green-Works audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Home & Garden · Type: Brand
Demographics of Green-Works fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 46.2 |
| Estimated audience size | 561,005 |
Audience persona
The typical Green-Works fan in United States is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for N1 road (South Africa).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N1 road (South Africa) | 4.8× | Travel & Leisure |
| Minnesota | 1.91× | Travel & Leisure |
| Pillow | 2.33× | Home & Garden |
| 3D printing | 2.44× | Technology & Electronics |
| Collectable | 1.52× | Kids & Family |
| MK | 3.88× | Music & Radio |
| Litter box | 1.6× | Pets & Animals |
| Unique Gifts | 1.8× | Shopping |
| The Godfather Part II | 9.43× | Movies & TV |
| Ezekiel Elliott | 5.1× | Sports |
| Birthday Gifts | 1.9× | Kids & Family |
| Women's empowerment | 2.26× | Politics & Society |
| All You Can Eat | 5.41× | Food & Beverages |
| Boracay | 4.73× | Travel & Leisure |
| Public speaking | 1.8× | Politics & Society |
| Information technology consulting | 3.13× | Technology & Electronics |
| Eden Lake | 3.65× | Movies & TV |
| Sinaloa | 1.62× | Travel & Leisure |
| Flash memory | 1.73× | Technology & Electronics |
| Acoustic music | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.85 |
| Sustainability | BALANCE | 2.9 |
| Convenience Orientation | PREMIUM | 2.24 |
| DIY Mentality | THRILL | 2.11 |
| Individualism | JOY | 1.96 |
| Career Orientation | POWER | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.8% |
| United Kingdom | 4.2% |
| Canada | 3.3% |
See Green-Works audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Green-Works. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.