Groot Audience in United States

Groot logo

Groot has an estimated audience of 954,254 people in United States. 43.6% are female, 56.4% are male, average age 29.9. Top regions: California, Illinois, Texas. Top brand affinities: Expatriates in the United Arab Emirates, Jezebel (film), Urban Outfitters, Combat sport, Product design.

The average Groot fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Expatriates in the United Arab Emirates, Jezebel (film), Urban Outfitters, with strongest over-indexing on Expatriates in the United Arab Emirates (139.88× the country average). Demographically, the Groot audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character · Subtype: Comics

Demographics of Groot fans

Demographic split for Groot audience in United States
MetricValue
Female43.6%
Male56.4%
Average age29.9
Estimated audience size954,254

Audience persona

The typical Groot fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Expatriates in the United Arab Emirates.

Top regions in United States

Top regions ranked by reach for Groot in United States
RegionReachAffinity
California116,6621.11×
Illinois93,6952.95×
Texas90,7671.11×
Florida76,9711.19×
New York53,1881×
Pennsylvania31,7520.99×
Georgia30,7311.05×
Ohio30,1861.03×
North Carolina29,1541.02×
Michigan24,1350.97×
Virginia22,5400.97×
New Jersey22,1120.91×
Tennessee19,5751.02×
Indiana19,5571.12×
Arizona19,3730.99×
Washington18,0200.94×
Massachusetts17,5370.93×
Missouri16,2351.06×
Maryland14,6030.89×
Colorado13,7220.91×
Wisconsin13,6640.95×
South Carolina13,2540.92×
Kentucky12,9691.08×
Alabama12,8000.96×
Louisiana12,2561×
Minnesota11,5980.85×
Oklahoma10,7261.01×
Oregon9,8900.9×
Connecticut9,8351.03×
Nevada9,7671.06×
Utah8,7931.03×
Arkansas8,0511.02×
Mississippi7,6250.97×
Iowa7,5130.96×
Kansas7,2520.96×
West Virginia4,7261.06×
New Mexico4,7100.98×
Idaho4,4470.93×
Nebraska4,4460.93×
Hawaii4,1001×
New Hampshire3,4700.92×
Maine3,3490.98×
Rhode Island2,6640.88×
Delaware2,3780.9×
Washington, District of Columbia2,2990.8×
Montana2,1340.81×
North Dakota1,7510.89×
South Dakota1,7120.78×
Alaska1,5200.74×
Vermont1,2800.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groot audience
BrandAffinityCategory
Expatriates in the United Arab Emirates139.88×Business & Career
Jezebel (film)12.76×Movies & TV
Urban Outfitters2.68×Shopping
Combat sport2.02×Sports
Product design2.4×Business & Career
Monogram3.95×Home & Garden
Voter registration4.61×Politics & Society
Vocal harmony3.91×Music & Radio
UK garage4.65×Music & Radio
Nationality1.61×Politics & Society
Personalised Gifts3.14×Home & Garden
Electrolyte3.25×Health
Google Photos1.7×Technology & Electronics
Grinch2.59×Movies & TV
Elsword10.23×Games
Home staging3.28×Home & Garden
Isometric exercise5.46×Sports
Pro-Ject2.51×Music & Radio
JDSU1.87×Business & Career
Captain America (1990 film)2.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groot audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Pet OwnershipJOY1.64
PatriotismCONSERVATISM1.55
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.24
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Groot
CountryShare
United States38.6%
India6.8%
France5.1%

See Groot audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Groot have in United States?

Groot has an estimated audience of 954,254 people in United States, concentrated in California and Illinois.

What is the gender split and age of Groot fans?

43.6% of Groot fans are female, 56.4% are male, with an average age of 29.9 years.

Which brands do Groot fans like most?

Groot fans show strongest brand affinity for Expatriates in the United Arab Emirates (139.88×), Jezebel (film) (12.76×), and Urban Outfitters (2.68×) over the country average.

Where do Groot fans live in United States?

Groot fans in United States are most concentrated in California (reach 116,662), Illinois (reach 93,695), and Texas (reach 90,767). These three regions account for the largest share of the active audience.

What other brands do Groot fans also like?

Beyond Groot itself, the audience over-indexes on Jezebel (film) (12.76×), Urban Outfitters (2.68×), Combat sport (2.02×), and Product design (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.