Rascasse Audience Intelligence

Groot Audience in United States

A data profile of the people who buy, follow and care about Groot in United States — modelled from more than twelve digital signal sources. Groot has an estimated audience of 972,828 people in United States.

#13among Comics in United States#134among Fictional Character in United States#499in Literature

The average Groot fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Ant-Man (film), Guardians of the Galaxy (film), Doctor Strange, with strongest over-indexing on Ant-Man (film) (175.53× the country average).

Demographically, the Groot audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Groot fan in United States is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Ant-Man (film).

Category: Literature · Type: Fictional Character · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groot profile in United States.

Audience size
973K
in United States
Gender
43.6%♀
56.4% male
Age
29.9
average years
Country rank
#24127
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Groot fans

43.6% are female, 56.4% are male, average age 29.9.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Groot audience in United States
MetricValue
Female43.6%
Male56.4%
Average age29.9
Estimated audience size972,828
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Groot audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Groot audience comes from United States.

Worldwide audience distribution share by country for Groot
CountryShare
United States38.8%
India6.7%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groot audience in United States is strongest.

Fig. 05

Top regions by affinity

Groot fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~90K2.69×
02Maine~4K1.21×
03New Hampshire~4K1.08×
04Connecticut~10K1.07×
05Florida~70K1.06×
06Vermont~2K1.06×
07Indiana~20K1.05×
08Kentucky~10K1.03×
09California~100K1.02×
10Massachusetts~20K1.02×
11Ohio~30K1.01×
12Missouri~20K1.01×
13Utah~9K1.01×
14North Carolina~30K1.00×
15Nebraska~5K1.00×
16Wisconsin~10K0.99×
17Oklahoma~10K0.99×
18West Virginia~4K0.99×
19Rhode Island~3K0.99×
20Texas~80K0.98×
21Arkansas~8K0.98×
22Iowa~8K0.98×
23Hawaii~4K0.98×
24North Dakota~2K0.98×
25Tennessee~20K0.97×
26New Mexico~5K0.97×
27Montana~3K0.97×
28Pennsylvania~30K0.96×
29Georgia~30K0.96×
30Louisiana~10K0.96×
31Kansas~7K0.96×
32Delaware~3K0.96×
33Virginia~20K0.95×
34Oregon~10K0.95×
35Idaho~5K0.95×
36Michigan~20K0.94×
37Arizona~20K0.94×
38Colorado~10K0.93×
39Alabama~10K0.93×
40Nevada~9K0.93×
41South Carolina~10K0.92×
42Minnesota~10K0.92×
43Mississippi~7K0.92×
44Alaska~2K0.92×
45New Jersey~20K0.91×
46Washington~20K0.91×
47New York~50K0.90×
48Maryland~10K0.90×
49South Dakota~2K0.90×
50Washington, District of Columbia~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Groot, United States
0.81×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groot audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV175.53×
02Doctor StrangeLiterature96.06×
03Guardians of the Galaxy (film)Movies & TV80.56×
04The Wolverine (film)Movies & TV73.33×
05Black Panther (comics)Literature64.04×
06Anthony MackieMovies & TV58.00×
07John Wick 2Movies & TV36.85×
08Lego MindstormsKids & Family36.50×
09DEADPOOL: The MovieMovies & TV32.15×
10captain americaMovies & TV30.78×
11Political thrillerMovies & TV27.08×
12Godzilla (2014 film)Movies & TV24.23×
13Josh BrolinMovies & TV18.54×
14Superhero fictionLiterature14.18×
15Obsessed (2009 film)Movies & TV10.20×
16Graphic novelLiterature10.13×
17Disneyland ParisTravel & Leisure9.97×
18Anime and manga fandomLiterature4.78×
19SupermanMovies & TV3.47×
20Fiction booksLiterature3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Pet OwnershipJOY1.98×
IndulgenceJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groot audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groot have in United States?

Groot has an estimated audience of 972,828 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Groot fans?

43.6% of Groot fans are female, 56.4% are male, with an average age of 29.9 years.

03

Which brands do Groot fans like most?

Groot fans show strongest brand affinity for Ant-Man (film) (175.53×), Guardians of the Galaxy (film) (80.56×), and Doctor Strange (96.06×) over the country average.

04

Where do Groot fans live in United States?

Groot fans in United States are most concentrated in California (reach ~100K), Illinois (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Groot fans also like?

Beyond Groot itself, the audience over-indexes on Guardians of the Galaxy (film) (80.56×), Doctor Strange (96.06×), Black Panther (comics) (64.04×), and Anthony Mackie (58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Groot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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