Guild Audience in United States

Guild logo

Guild has an estimated audience of 964,870 people in United States. 46.4% are female, 53.6% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Eagan, Minnesota, Staycation, Throne of Glass, Governor of Michigan.

The average Guild fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Eagan, Minnesota, Staycation, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Guild audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Guild fans

Demographic split for Guild audience in United States
MetricValue
Female46.4%
Male53.6%
Average age43.7
Estimated audience size964,870

Audience persona

The typical Guild fan in United States is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Guild in United States
RegionReachAffinity
California108,5351.02×
Texas97,4081.17×
Florida74,2751.14×
New York56,0231.04×
Illinois36,1071.12×
Ohio35,8381.21×
Georgia34,9781.18×
Pennsylvania32,0800.99×
Virginia31,5521.34×
North Carolina28,5810.98×
Washington22,7551.18×
Colorado21,2961.4×
Michigan20,8960.83×
New Jersey20,3840.83×
Tennessee18,4020.95×
Massachusetts18,3800.97×
Arizona18,2590.93×
Indiana17,0270.97×
Missouri16,9191.09×
Maryland14,5820.88×
Wisconsin14,4581×
South Carolina14,3890.99×
Minnesota14,3131.04×
Alabama13,5811.01×
Oregon13,4031.21×
Louisiana12,3610.99×
Kentucky12,0731×
Oklahoma10,9571.02×
Utah10,0721.17×
Arkansas9,2721.17×
Nevada9,1530.98×
Connecticut7,6070.79×
Iowa7,5240.95×
Kansas6,5660.86×
Mississippi5,9000.74×
New Mexico4,5240.93×
Idaho4,2880.89×
Nebraska4,1520.86×
Rhode Island4,0281.31×
New Hampshire3,8161×
West Virginia3,3990.76×
Montana3,3311.24×
Hawaii2,9980.72×
Maine2,9970.87×
Washington, District of Columbia2,5490.88×
Vermont2,5381.5×
Delaware2,3530.88×
Alaska2,2331.08×
South Dakota1,4180.64×
North Dakota1,2810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guild audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Eagan, Minnesota82.08×Shopping
Staycation6.66×Home & Garden
Throne of Glass13.28×Literature
Governor of Michigan11.53×Politics & Society
Vocal harmony6.4×Music & Radio
Wok9.09×Food & Beverages
Hibachi10.74×Food & Beverages
Fairy godmother10.1×Literature
Goop7.1×Internet & Social Media
headspace12.35×Health
Cherish (group)14.38×Music & Radio
Google Home8.25×Technology & Electronics
John Havlicek19.74×Sports
Urban Outfitters2.12×Shopping
Grace Slick9.19×Music & Radio
Ira Glass16.65×Music & Radio
Grinch3.73×Movies & TV
Historic site3.9×Arts & Culture
Cryptic crossword14.03×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guild audience
TraitClusterScore
Quality AwarenessPREMIUM2.27
PatriotismCONSERVATISM1.94
Design AffinityPREMIUM1.48
Pet OwnershipJOY1.42
Luxury OrientationPREMIUM1.35
IndividualismJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Guild
CountryShare
United States21.2%
United Kingdom6.8%
Paraguay6.8%

See Guild audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Guild have in United States?

Guild has an estimated audience of 964,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Guild fans?

46.4% of Guild fans are female, 53.6% are male, with an average age of 43.7 years.

Which brands do Guild fans like most?

Guild fans show strongest brand affinity for Keene, New Hampshire (675×), Eagan, Minnesota (82.08×), and Staycation (6.66×) over the country average.

Where do Guild fans live in United States?

Guild fans in United States are most concentrated in California (reach 108,535), Texas (reach 97,408), and Florida (reach 74,275). These three regions account for the largest share of the active audience.

What other brands do Guild fans also like?

Beyond Guild itself, the audience over-indexes on Eagan, Minnesota (82.08×), Staycation (6.66×), Throne of Glass (13.28×), and Governor of Michigan (11.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.