Gun Owners of America Audience in United States

Gun Owners of America logo

Gun Owners of America has an estimated audience of 1,183,307 people in United States. 17.6% are female, 82.4% are male, average age 43.1. Top regions: Texas, Florida, California. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Product design, Google Home.

The average Gun Owners of America fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gun Owners of America audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Gun Owners of America fans

Demographic split for Gun Owners of America audience in United States
MetricValue
Female17.6%
Male82.4%
Average age43.1
Estimated audience size1,183,307

Audience persona

The typical Gun Owners of America fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gun Owners of America in United States
RegionReachAffinity
Texas73,8250.73×
Florida59,5670.74×
California56,7750.44×
New York53,2300.81×
Tennessee48,9522.06×
Pennsylvania47,2551.19×
Ohio35,4240.97×
Virginia34,1241.18×
Illinois30,0250.76×
Georgia29,7830.82×
Michigan28,3710.92×
North Carolina27,3060.77×
Arizona23,7320.98×
Indiana23,0811.07×
Washington22,6450.95×
Missouri22,1431.16×
Colorado18,2190.98×
New Jersey16,4360.55×
Kentucky15,9131.07×
Minnesota15,6250.92×
Alabama15,5210.94×
South Carolina15,1250.85×
Wisconsin13,8120.78×
Massachusetts13,7080.59×
Oregon13,6171×
Oklahoma13,5771.03×
Iowa13,5761.39×
Maryland13,2900.65×
Arkansas13,2521.36×
Louisiana10,7370.7×
Nevada9,8520.86×
West Virginia9,5001.72×
Kansas9,2080.99×
Idaho8,2311.39×
Utah8,1030.76×
New Hampshire7,3451.58×
Connecticut7,1810.61×
Mississippi6,8190.7×
New Mexico6,6841.13×
Wyoming4,9342.81×
Maine4,8501.14×
Montana4,7951.46×
Washington, District of Columbia4,7671.34×
Nebraska3,8800.65×
Alaska3,3941.34×
South Dakota2,6180.96×
Rhode Island2,5200.67×
Hawaii1,9660.39×
Vermont1,8360.88×
North Dakota1,7650.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gun Owners of America audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters12.94×Shopping
Mathcore17.86×Music & Radio
Product design3.9×Business & Career
Google Home11.89×Technology & Electronics
Israel2.65×Travel & Leisure
The Historian16.83×Literature
Pro-Ject4.23×Music & Radio
Alaska1.51×Travel & Leisure
Emperor Entertainment Group10.46×Business & Career
3D printing2.11×Technology & Electronics
Electrolyte3.86×Health
Eurail16.92×Cars & Mobility
Pillow1.6×Home & Garden
Unique Gifts1.72×Shopping
UK garage3.93×Music & Radio
Grinch2.89×Movies & TV
Grammarly2.97×Business & Career
Parral, Chihuahua9.24×Travel & Leisure
Nebraska1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gun Owners of America audience
TraitClusterScore
PatriotismCONSERVATISM7.86
IndividualismJOY1.71
Need for SecurityCONSERVATISM1.56
Risk AppetiteTHRILL1.36
DIY MentalityTHRILL1.18
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Gun Owners of America
CountryShare
United States99.4%
United Kingdom0.2%
Germany0.1%

See Gun Owners of America audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gun Owners of America have in United States?

Gun Owners of America has an estimated audience of 1,183,307 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Gun Owners of America fans?

17.6% of Gun Owners of America fans are female, 82.4% are male, with an average age of 43.1 years.

Which brands do Gun Owners of America fans like most?

Gun Owners of America fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (12.94×), and Mathcore (17.86×) over the country average.

Where do Gun Owners of America fans live in United States?

Gun Owners of America fans in United States are most concentrated in Texas (reach 73,825), Florida (reach 59,567), and California (reach 56,775). These three regions account for the largest share of the active audience.

What other brands do Gun Owners of America fans also like?

Beyond Gun Owners of America itself, the audience over-indexes on Urban Outfitters (12.94×), Mathcore (17.86×), Product design (3.9×), and Google Home (11.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gun Owners of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.