Habit Audience in United States

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Habit has an estimated audience of 4,344,649 people in United States. 65.0% are female, 35.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, headspace, Wok.

The average Habit fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Habit audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Habit fans

Demographic split for Habit audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.0
Estimated audience size4,344,649

Audience persona

The typical Habit fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Habit in United States
RegionReachAffinity
California2,767,4125.79×
Texas292,4030.78×
Florida266,9880.91×
New York175,6810.72×
New Jersey165,9311.5×
Arizona164,2631.85×
Washington141,5391.62×
Georgia138,9071.04×
North Carolina123,3040.94×
Pennsylvania120,8100.83×
Virginia108,4091.02×
Illinois100,4470.69×
Nevada93,5242.23×
Utah90,2492.32×
Ohio88,2410.66×
Michigan80,8730.71×
Maryland79,6381.07×
Tennessee72,8210.84×
South Carolina71,6841.1×
Massachusetts63,5440.74×
Oklahoma63,3581.31×
Indiana55,8630.7×
Alabama52,9990.87×
Missouri48,5810.69×
Colorado48,3110.71×
Oregon47,9600.96×
Wisconsin45,7230.7×
Louisiana43,3670.77×
Minnesota43,1630.69×
Kentucky40,1570.74×
Idaho32,2061.48×
Mississippi29,5010.82×
Connecticut29,2990.67×
Arkansas27,6760.77×
Iowa26,4240.74×
Kansas23,5150.69×
Nebraska19,3360.89×
Hawaii14,8960.8×
New Mexico14,3350.66×
West Virginia12,5990.62×
Montana10,6780.89×
New Hampshire10,5950.62×
Maine10,0700.65×
Washington, District of Columbia10,0230.77×
Rhode Island8,1130.59×
Delaware6,6630.56×
Alaska6,6110.71×
South Dakota6,0230.6×
North Dakota5,1040.57×
Vermont5,0310.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Habit audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan18.44×Politics & Society
Goop12.98×Internet & Social Media
headspace18.42×Health
Wok12.46×Food & Beverages
Google Home10.92×Technology & Electronics
Cherish (group)18.22×Music & Radio
Grace Slick14.49×Music & Radio
Hibachi12.67×Food & Beverages
Grinch6.12×Movies & TV
Vocal harmony6.9×Music & Radio
El Paso County, Colorado17.08×Travel & Leisure
Fairy godmother8.99×Literature
Lulu 黃路梓茵3.24×Movies & TV
Ira Glass20×Music & Radio
Guitarist (magazine)12.97×Music & Radio
Nationality2.4×Politics & Society
Hipster10.43×Politics & Society
TV Fanatic11.4×Movies & TV
Cryptic crossword15.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Habit audience
TraitClusterScore
Quality AwarenessPREMIUM2.42
PatriotismCONSERVATISM1.69
SpiritualityBALANCE1.59
Family OrientationCONSERVATISM1.57
Convenience OrientationPREMIUM1.5
Community OrientationOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Habit
CountryShare
United States27.0%
Brazil6.6%
United Kingdom4.6%

See Habit audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Habit have in United States?

Habit has an estimated audience of 4,344,649 people in United States, concentrated in California and Texas.

What is the gender split and age of Habit fans?

65.0% of Habit fans are female, 35.0% are male, with an average age of 42.0 years.

Which brands do Habit fans like most?

Habit fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (18.44×), and Goop (12.98×) over the country average.

Where do Habit fans live in United States?

Habit fans in United States are most concentrated in California (reach 2,767,412), Texas (reach 292,403), and Florida (reach 266,988). These three regions account for the largest share of the active audience.

What other brands do Habit fans also like?

Beyond Habit itself, the audience over-indexes on Governor of Michigan (18.44×), Goop (12.98×), headspace (18.42×), and Wok (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Habit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.