Halo Wars Audience in United States

Halo Wars logo

Halo Wars has an estimated audience of 406,435 people in United States. 22.3% are female, 77.7% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Maracaibo, Passaic County, New Jersey, Zach Ertz, Personalised Gifts.

The average Halo Wars fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Maracaibo, Passaic County, New Jersey, with strongest over-indexing on Monogram (48.4× the country average). Demographically, the Halo Wars audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Halo Wars fans

Demographic split for Halo Wars audience in United States
MetricValue
Female22.3%
Male77.7%
Average age35.5
Estimated audience size406,435

Audience persona

The typical Halo Wars fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Halo Wars in United States
RegionReachAffinity
California47,7941.07×
Texas38,7141.11×
Florida24,5660.89×
New York16,1600.71×
Ohio12,8671.03×
Illinois12,2450.9×
Arizona12,1761.47×
Washington11,9221.46×
Pennsylvania11,6570.85×
North Carolina11,3090.92×
Georgia11,1520.89×
Michigan10,5931×
Virginia9,9401×
Indiana8,1671.1×
New Jersey7,8220.76×
Tennessee7,5650.93×
Missouri7,3271.12×
Colorado7,1441.12×
Alabama6,4071.13×
Massachusetts6,1060.76×
Utah5,7981.59×
Oklahoma5,7191.27×
Kentucky5,7071.12×
Wisconsin5,5440.91×
Maryland5,3760.77×
Minnesota5,3590.92×
Oregon5,3191.14×
South Carolina4,7170.77×
Nevada4,3171.1×
Louisiana4,2040.8×
Kansas3,6761.15×
Iowa3,6241.08×
Arkansas3,6241.08×
Connecticut3,3290.82×
Idaho2,6861.32×
Mississippi2,5960.78×
Nebraska2,1921.08×
New Mexico2,1191.04×
West Virginia1,7220.91×
Hawaii1,6200.93×
Alaska1,5271.76×
New Hampshire1,4500.91×
Montana1,2651.12×
Maine1,2480.86×
Rhode Island1,0660.82×
South Dakota8870.94×
North Dakota8321×
Washington, District of Columbia7090.58×
Delaware6270.56×
Vermont5690.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halo Wars audience
BrandAffinityCategory
Monogram48.4×Home & Garden
Maracaibo29.93×Travel & Leisure
Passaic County, New Jersey24.8×Travel & Leisure
Zach Ertz12.74×Sports
Personalised Gifts6.91×Home & Garden
Dog breed1.6×Pets & Animals
Home construction1.8×Home & Garden
Gordita13.54×Food & Beverages
Grammarly5.52×Business & Career
Combat sport1.56×Sports
Google Photos2.28×Technology & Electronics
Captain America (1990 film)4.13×Movies & TV
Hauptschule12.77×Kids & Family
Wikia2.95×Internet & Social Media
Home staging4.47×Home & Garden
Berenstain Bears6.09×Literature
MULIA13.05×Travel & Leisure
Personality4.33×Business & Career
John Havlicek10.99×Sports
Endless Space16.38×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halo Wars audience
TraitClusterScore
PatriotismCONSERVATISM5.08
Luxury OrientationPREMIUM2.43
Risk AppetiteTHRILL2.36
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.53
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Halo Wars
CountryShare
United States39.1%
Brazil10.0%
Germany8.2%

See Halo Wars audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Halo Wars have in United States?

Halo Wars has an estimated audience of 406,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Halo Wars fans?

22.3% of Halo Wars fans are female, 77.7% are male, with an average age of 35.5 years.

Which brands do Halo Wars fans like most?

Halo Wars fans show strongest brand affinity for Monogram (48.4×), Maracaibo (29.93×), and Passaic County, New Jersey (24.8×) over the country average.

Where do Halo Wars fans live in United States?

Halo Wars fans in United States are most concentrated in California (reach 47,794), Texas (reach 38,714), and Florida (reach 24,566). These three regions account for the largest share of the active audience.

What other brands do Halo Wars fans also like?

Beyond Halo Wars itself, the audience over-indexes on Maracaibo (29.93×), Passaic County, New Jersey (24.8×), Zach Ertz (12.74×), and Personalised Gifts (6.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halo Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.