Rascasse Audience Intelligence

Halo Wars Audience in United States

A data profile of the people who buy, follow and care about Halo Wars in United States — modelled from more than twelve digital signal sources. Halo Wars has an estimated audience of 406,833 people in United States.

#33among Shooter in United States#595among Video / Board Game in United States#933in Games

The average Halo Wars fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include David Tennant, End of Watch, Winona Ryder, with strongest over-indexing on David Tennant (68.46× the country average).

Demographically, the Halo Wars audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halo Wars fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for David Tennant.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halo Wars profile in United States.

Audience size
407K
in United States
Gender
22.3%♀
77.7% male
Age
35.5
average years
Country rank
#41224
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halo Wars fans

22.3% are female, 77.7% are male, average age 35.5.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Halo Wars audience in United States
MetricValue
Female22.3%
Male77.7%
Average age35.5
Estimated audience size406,833
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Halo Wars audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4915%
50+14%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Halo Wars audience comes from United States.

Worldwide audience distribution share by country for Halo Wars
CountryShare
United States39.0%
Brazil10.0%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halo Wars audience in United States is strongest.

Fig. 05

Top regions by affinity

Halo Wars fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.43×
02Washington~10K1.34×
03Alaska~1K1.33×
04Arizona~10K1.32×
05Idaho~3K1.32×
06Oklahoma~6K1.26×
07Oregon~5K1.12×
08Montana~1K1.11×
09Missouri~7K1.10×
10Arkansas~4K1.10×
11Kansas~4K1.10×
12Kentucky~6K1.09×
13Indiana~8K1.07×
14New Mexico~2K1.07×
15North Dakota<1K1.07×
16Iowa~4K1.06×
17Texas~40K1.05×
18Nevada~4K1.05×
19Nebraska~2K1.05×
20Colorado~7K1.04×
21Alabama~6K1.01×
22South Dakota<1K1.01×
23California~40K1.00×
24West Virginia~2K1.00×
25Ohio~10K0.99×
26Michigan~10K0.99×
27New Hampshire~2K0.97×
28Hawaii~2K0.95×
29Vermont<1K0.95×
30Virginia~9K0.94×
31Tennessee~8K0.94×
32Maine~1K0.94×
33Rhode Island~1K0.94×
34Wisconsin~6K0.93×
35Minnesota~5K0.91×
36Mississippi~3K0.90×
37Illinois~10K0.89×
38North Carolina~10K0.89×
39Florida~20K0.88×
40Delaware<1K0.88×
41Pennsylvania~10K0.86×
42Georgia~10K0.86×
43Louisiana~5K0.86×
44Connecticut~3K0.85×
45South Carolina~5K0.83×
46Washington, District of Columbia<1K0.81×
47Maryland~6K0.79×
48New Jersey~8K0.77×
49Massachusetts~6K0.77×
50New York~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Halo Wars, United States
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halo Wars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halo Wars audience
#·InterestCategoryAffinity×
01David TennantMovies & TV68.46×
02Alice: Madness ReturnsGames63.96×
03End of WatchMovies & TV49.38×
04London Has FallenMovies & TV30.85×
05Borderlands (series)Games21.68×
06Sharon OsbourneMovies & TV18.45×
07Doctor StrangerMovies & TV17.44×
08Blade RunnerMovies & TV17.02×
09Winona RyderMovies & TV16.54×
10Halo (series)Games13.03×
11Disneyland ParisTravel & Leisure12.66×
12Diablo (series)Games11.41×
13Counter-Strike: Global OffensiveGames10.80×
14Dylan O'BrienMovies & TV8.66×
15Assassin's CreedGames7.89×
16NintendoGames5.74×
17DancehallsMusic & Radio5.36×
18GameStopGames4.48×
19Mobile gameGames4.44×
20SupermanMovies & TV3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halo Wars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halo Wars audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.97×
Early Adopter MentalityPOWER1.57×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halo Wars audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halo Wars have in United States?

Halo Wars has an estimated audience of 406,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halo Wars fans?

22.3% of Halo Wars fans are female, 77.7% are male, with an average age of 35.5 years.

03

Which brands do Halo Wars fans like most?

Halo Wars fans show strongest brand affinity for David Tennant (68.46×), End of Watch (49.38×), and Winona Ryder (16.54×) over the country average.

04

Where do Halo Wars fans live in United States?

Halo Wars fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Halo Wars fans also like?

Beyond Halo Wars itself, the audience over-indexes on End of Watch (49.38×), Winona Ryder (16.54×), Sharon Osbourne (18.45×), and Superman (3.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halo Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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