Hamilton Beach Audience in United States

Hamilton Beach logo

Hamilton Beach has an estimated audience of 428,820 people in United States. 71.7% are female, 28.3% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, Kona Grill, Dog breed.

The average Hamilton Beach fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Hamilton Beach audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Hamilton Beach fans

Demographic split for Hamilton Beach audience in United States
MetricValue
Female71.7%
Male28.3%
Average age43.1
Estimated audience size428,820

Audience persona

The typical Hamilton Beach fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Hamilton Beach in United States
RegionReachAffinity
California55,6771.18×
Texas38,9141.06×
New York36,6921.53×
Florida30,8031.06×
Virginia18,0001.72×
North Carolina15,1351.17×
Illinois15,1051.06×
Pennsylvania14,5791.01×
Ohio13,8121.05×
Georgia12,4940.95×
New Jersey12,4061.14×
Michigan11,9501.07×
Massachusetts10,8381.28×
Tennessee10,5101.22×
Arizona9,5291.09×
Washington8,3340.97×
Indiana7,5720.97×
Maryland7,4211.01×
Wisconsin6,8881.07×
Missouri6,3140.91×
Minnesota6,2351.01×
Mississippi6,0941.72×
South Carolina6,0200.93×
Colorado5,9030.87×
Alabama5,4110.9×
Louisiana4,9800.9×
Kentucky4,9430.92×
Oregon4,6420.94×
Oklahoma4,5200.95×
Connecticut4,4251.03×
Nevada4,1321×
Arkansas3,7971.07×
Iowa3,6111.02×
Kansas3,4441.02×
Utah3,0340.79×
Nebraska1,8710.87×
New Mexico1,8470.86×
Maine1,7651.15×
New Hampshire1,6921×
Idaho1,6780.78×
West Virginia1,5400.77×
Hawaii1,4420.78×
Rhode Island1,1310.83×
Delaware1,0050.85×
Washington, District of Columbia1,0050.78×
Montana9290.78×
South Dakota8460.85×
Vermont6880.91×
North Dakota6860.78×
Alaska6630.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamilton Beach audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Lulu 黃路梓茵10.62×Movies & TV
Mothercare11.03×Kids & Family
Kona Grill20×Food & Beverages
Dog breed1.59×Pets & Animals
Meals on Wheels6.89×Food & Beverages
Whataburger1.69×Food & Beverages
Stamp collecting4.36×Home & Garden
Layne Staley5.68×Music & Radio
JDM Cars7.16×Cars & Mobility
Jingoism1.8×Politics & Society
Nationality1.51×Politics & Society
Enrique Hernández (baseball)10.1×Sports
Christmas Gifts3.35×Kids & Family
JDSU1.92×Business & Career
Cadillac CT68.68×Cars & Mobility
Soldering iron1.95×Home & Garden
Women's empowerment2.39×Politics & Society
St. Ives7.8×Travel & Leisure
Graham Greene3.25×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamilton Beach audience
TraitClusterScore
IndulgenceJOY2.58
DIY MentalityTHRILL2.5
Luxury OrientationPREMIUM2.15
Pet OwnershipJOY1.88
Convenience OrientationPREMIUM1.84
Family OrientationCONSERVATISM1.79

Worldwide distribution

Worldwide audience distribution share by country for Hamilton Beach
CountryShare
United States55.4%
Canada21.2%
Mexico7.4%

See Hamilton Beach audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hamilton Beach have in United States?

Hamilton Beach has an estimated audience of 428,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamilton Beach fans?

71.7% of Hamilton Beach fans are female, 28.3% are male, with an average age of 43.1 years.

Which brands do Hamilton Beach fans like most?

Hamilton Beach fans show strongest brand affinity for Regional styles of Mexican music (20×), Lulu 黃路梓茵 (10.62×), and Mothercare (11.03×) over the country average.

Where do Hamilton Beach fans live in United States?

Hamilton Beach fans in United States are most concentrated in California (reach 55,677), Texas (reach 38,914), and New York (reach 36,692). These three regions account for the largest share of the active audience.

What other brands do Hamilton Beach fans also like?

Beyond Hamilton Beach itself, the audience over-indexes on Lulu 黃路梓茵 (10.62×), Mothercare (11.03×), Kona Grill (20×), and Dog breed (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton Beach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.