Harney & Sons Audience in United States

Harney & Sons logo

Harney & Sons has an estimated audience of 482,153 people in United States. 74.5% are female, 25.5% are male, average age 43.0. Top regions: New York, California, Texas. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Janitor, Elsword, Natural rubber.

The average Harney & Sons fan in United States is 43.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Janitor, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Harney & Sons audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Harney & Sons fans

Demographic split for Harney & Sons audience in United States
MetricValue
Female74.5%
Male25.5%
Average age43.0
Estimated audience size482,153

Audience persona

The typical Harney & Sons fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Harney & Sons in United States
RegionReachAffinity
New York106,8813.97×
California56,1491.06×
Texas27,2030.66×
Connecticut22,1184.57×
Florida18,4130.56×
New Jersey17,1861.4×
Massachusetts16,7401.76×
Pennsylvania15,3030.94×
Illinois12,7960.8×
Virginia11,5050.98×
Michigan11,3190.9×
Ohio10,8710.73×
Washington10,2531.06×
North Carolina10,0370.69×
Georgia9,2090.62×
Maryland8,1610.98×
Oregon6,2281.13×
Tennessee5,7190.59×
Arizona5,4810.56×
Indiana5,3970.61×
Colorado5,1120.67×
Missouri4,9650.64×
Minnesota4,8640.7×
Wisconsin4,3300.6×
South Carolina3,6000.5×
Nevada3,3880.73×
Kentucky3,1760.53×
Alabama2,7820.41×
Oklahoma2,6130.49×
Louisiana2,3590.38×
Kansas2,2930.6×
Utah2,2930.53×
Mississippi2,1230.53×
Hawaii2,0610.99×
Washington, District of Columbia2,0291.4×
Iowa1,9210.48×
Arkansas1,8860.47×
New Hampshire1,8050.95×
West Virginia1,7520.78×
Alaska1,7491.7×
Idaho1,6180.67×
Nebraska1,5320.63×
Montana1,5251.14×
Maine1,5100.87×
South Dakota1,5051.35×
North Dakota1,4651.48×
Delaware1,4571.1×
Wyoming1,4181.98×
New Mexico1,4070.58×
Rhode Island1,3940.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harney & Sons audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Lulu 黃路梓茵16.89×Movies & TV
Janitor9.44×Home & Garden
Elsword20×Games
Natural rubber2.46×Cars & Mobility
Mount Kilimanjaro20×Travel & Leisure
Israel2.37×Travel & Leisure
Lika43.35×Travel & Leisure
Collectable1.66×Kids & Family
Monogram2.85×Home & Garden
Home staging3.61×Home & Garden
Voter registration3.09×Politics & Society
Jeep Wagoneer3.58×Cars & Mobility
Mothercare2.02×Kids & Family
Hocus Pocus2.63×Movies & TV
Women's empowerment2.24×Politics & Society
Steampunk2.59×Fashion & Accessoires
Hope For Paws10.35×Pets & Animals
JDSU1.51×Business & Career
Strategic human resource planning4.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harney & Sons audience
TraitClusterScore
Design AffinityPREMIUM2.06
CreativityOPEN1.68
IndulgenceJOY1.67
Healthy LifestyleBALANCE1.65
SustainabilityBALANCE1.63
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Harney & Sons
CountryShare
United States63.0%
Japan13.6%
United Kingdom2.8%

See Harney & Sons audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Harney & Sons have in United States?

Harney & Sons has an estimated audience of 482,153 people in United States, concentrated in New York and California.

What is the gender split and age of Harney & Sons fans?

74.5% of Harney & Sons fans are female, 25.5% are male, with an average age of 43.0 years.

Which brands do Harney & Sons fans like most?

Harney & Sons fans show strongest brand affinity for Regional styles of Mexican music (20×), Lulu 黃路梓茵 (16.89×), and Janitor (9.44×) over the country average.

Where do Harney & Sons fans live in United States?

Harney & Sons fans in United States are most concentrated in New York (reach 106,881), California (reach 56,149), and Texas (reach 27,203). These three regions account for the largest share of the active audience.

What other brands do Harney & Sons fans also like?

Beyond Harney & Sons itself, the audience over-indexes on Lulu 黃路梓茵 (16.89×), Janitor (9.44×), Elsword (20×), and Natural rubber (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harney & Sons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.