Harry Potter and the Prisoner of Azkaban (film) Audience in United States
Harry Potter and the Prisoner of Azkaban (film) has an estimated audience of 980,910 people in United States. 72.7% are female, 27.3% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hamden, Connecticut, Elsword, Figure painting (hobby), Grace Slick.
The average Harry Potter and the Prisoner of Azkaban (film) fan in United States is 26.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hamden, Connecticut, Elsword, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Harry Potter and the Prisoner of Azkaban (film) audience skews more female with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter and the Prisoner of Azkaban (film) fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 26.1 |
| Estimated audience size | 980,910 |
Audience persona
The typical Harry Potter and the Prisoner of Azkaban (film) fan in United States is more female, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 120,398 | 1.12× |
| Texas | 92,751 | 1.1× |
| Florida | 66,038 | 0.99× |
| New York | 47,581 | 0.87× |
| Illinois | 33,836 | 1.04× |
| Pennsylvania | 31,426 | 0.95× |
| Ohio | 31,074 | 1.03× |
| Georgia | 28,217 | 0.93× |
| North Carolina | 27,916 | 0.95× |
| Michigan | 25,819 | 1.01× |
| Arizona | 24,271 | 1.21× |
| Virginia | 22,603 | 0.95× |
| New Jersey | 21,676 | 0.87× |
| Washington | 21,536 | 1.09× |
| Tennessee | 20,106 | 1.02× |
| Indiana | 19,213 | 1.07× |
| Massachusetts | 17,612 | 0.91× |
| Colorado | 17,568 | 1.14× |
| Missouri | 17,060 | 1.08× |
| Alabama | 15,104 | 1.1× |
| Wisconsin | 14,688 | 1× |
| South Carolina | 13,880 | 0.94× |
| Minnesota | 13,692 | 0.97× |
| Kentucky | 13,534 | 1.1× |
| Utah | 13,521 | 1.54× |
| Maryland | 13,392 | 0.79× |
| Oregon | 12,130 | 1.08× |
| Oklahoma | 11,952 | 1.1× |
| Louisiana | 10,870 | 0.86× |
| Nevada | 8,879 | 0.94× |
| Connecticut | 8,635 | 0.88× |
| Kansas | 8,465 | 1.1× |
| Arkansas | 8,364 | 1.03× |
| Iowa | 8,362 | 1.03× |
| Mississippi | 6,571 | 0.81× |
| Idaho | 6,524 | 1.33× |
| New Mexico | 5,126 | 1.04× |
| Nebraska | 4,973 | 1.01× |
| West Virginia | 4,282 | 0.94× |
| New Hampshire | 3,983 | 1.03× |
| Maine | 3,698 | 1.05× |
| Hawaii | 3,482 | 0.83× |
| Montana | 2,870 | 1.05× |
| Rhode Island | 2,716 | 0.87× |
| Alaska | 2,252 | 1.07× |
| Delaware | 2,153 | 0.8× |
| South Dakota | 2,052 | 0.91× |
| Washington, District of Columbia | 1,970 | 0.67× |
| North Dakota | 1,783 | 0.88× |
| Vermont | 1,601 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Hamden, Connecticut | 99.06× | Travel & Leisure |
| Elsword | 34.58× | Games |
| Figure painting (hobby) | 10.08× | Arts & Culture |
| Grace Slick | 14.68× | Music & Radio |
| Goop | 8.25× | Internet & Social Media |
| Product design | 2.95× | Business & Career |
| Dog breed | 1.68× | Pets & Animals |
| Non-celiac gluten sensitivity | 13.53× | Health |
| The Halal Guys | 7.89× | Food & Beverages |
| Voter registration | 5.16× | Politics & Society |
| Natural rubber | 1.96× | Cars & Mobility |
| Grinch | 3.68× | Movies & TV |
| Wok | 5.9× | Food & Beverages |
| Google Photos | 2.18× | Technology & Electronics |
| Tiffany Haddish | 4.32× | Movies & TV |
| Home staging | 4.02× | Home & Garden |
| The Defender | 12.3× | Movies & TV |
| headspace | 6.58× | Health |
| Pro-Ject | 2.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.5 |
| Tradition | CONSERVATISM | 1.54 |
| Extroversion | THRILL | 1.52 |
| Pet Ownership | JOY | 1.38 |
| Mindfulness | BALANCE | 1.37 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| India | 10.6% |
| United Kingdom | 10.2% |
See Harry Potter and the Prisoner of Azkaban (film) audiences in other countries
- Harry Potter and the Prisoner of Azkaban (film) — Germany
- Harry Potter and the Prisoner of Azkaban (film) — United Kingdom
- Harry Potter and the Prisoner of Azkaban (film) — France
- Harry Potter and the Prisoner of Azkaban (film) — Italy
- Harry Potter and the Prisoner of Azkaban (film) — Spain
- Harry Potter and the Prisoner of Azkaban (film) — Brazil
- Harry Potter and the Prisoner of Azkaban (film) — Japan
- Harry Potter and the Prisoner of Azkaban (film) — South Korea
- Harry Potter and the Prisoner of Azkaban (film) — India
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Frequently asked questions
How many fans does Harry Potter and the Prisoner of Azkaban (film) have in United States?
Harry Potter and the Prisoner of Azkaban (film) has an estimated audience of 980,910 people in United States, concentrated in California and Texas.
What is the gender split and age of Harry Potter and the Prisoner of Azkaban (film) fans?
72.7% of Harry Potter and the Prisoner of Azkaban (film) fans are female, 27.3% are male, with an average age of 26.1 years.
Which brands do Harry Potter and the Prisoner of Azkaban (film) fans like most?
Harry Potter and the Prisoner of Azkaban (film) fans show strongest brand affinity for Keene, New Hampshire (675×), Hamden, Connecticut (99.06×), and Elsword (34.58×) over the country average.
Where do Harry Potter and the Prisoner of Azkaban (film) fans live in United States?
Harry Potter and the Prisoner of Azkaban (film) fans in United States are most concentrated in California (reach 120,398), Texas (reach 92,751), and Florida (reach 66,038). These three regions account for the largest share of the active audience.
What other brands do Harry Potter and the Prisoner of Azkaban (film) fans also like?
Beyond Harry Potter and the Prisoner of Azkaban (film) itself, the audience over-indexes on Hamden, Connecticut (99.06×), Elsword (34.58×), Figure painting (hobby) (10.08×), and Grace Slick (14.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Harry Potter and the Prisoner of Azkaban (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.