Hawthorne, California Audience in United States

Hawthorne, California logo

Hawthorne, California has an estimated audience of 382,861 people in United States. 38.5% are female, 61.5% are male, average age 37.3. Top regions: California, North Carolina, Florida. Top brand affinities: Alaska, Nebraska, nbc chicago, Sailor, ABC 7 Chicago.

The average Hawthorne, California fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Florida. Top brand affinities include Alaska, Nebraska, nbc chicago, with strongest over-indexing on Alaska (1.84× the country average). Demographically, the Hawthorne, California audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Hawthorne, California fans

Demographic split for Hawthorne, California audience in United States
MetricValue
Female38.5%
Male61.5%
Average age37.3
Estimated audience size382,861

Audience persona

The typical Hawthorne, California fan in United States is more male, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Hawthorne, California in United States
RegionReachAffinity
California116,2652.76×
North Carolina34,3392.98×
Florida29,5751.14×
New York29,2751.37×
Texas26,4120.8×
New Jersey20,1712.07×
Pennsylvania15,9201.23×
Oregon14,5873.32×
Illinois11,7600.92×
Washington10,1791.33×
Georgia10,1620.86×
South Carolina8,2911.44×
Michigan7,1430.71×
Missouri7,1051.15×
Massachusetts6,4170.85×
Ohio6,4120.54×
Nevada6,3911.73×
Arizona6,2600.8×
Virginia5,4980.59×
Colorado5,4870.91×
Tennessee5,4420.71×
Indiana5,4020.77×
Minnesota4,8360.88×
Wisconsin4,6610.81×
Maryland4,1960.64×
Connecticut3,7660.98×
Alabama3,5780.67×
Utah3,5491.04×
Oklahoma2,9760.7×
Louisiana2,7550.56×
Kentucky2,5690.54×
Idaho2,2271.16×
Kansas2,1950.73×
New Mexico2,0481.07×
Iowa1,7810.56×
Arkansas1,7030.54×
Mississippi1,4840.47×
Hawaii1,4770.9×
West Virginia1,3230.74×
Montana1,0661×
Wyoming1,0561.86×
Nebraska1,0560.55×
Washington, District of Columbia1,0110.88×
New Hampshire9040.6×
Maine8180.6×
North Dakota6270.8×
Rhode Island5750.47×
Delaware5400.51×
South Dakota5260.59×
Alaska4330.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawthorne, California audience
BrandAffinityCategory
Alaska1.84×Travel & Leisure
Nebraska1.72×Travel & Leisure
nbc chicago3.23×Movies & TV
Sailor1.74×Travel & Leisure
ABC 7 Chicago1.5×Movies & TV
WESH1.67×Movies & TV
Google Analytics1.57×Internet & Social Media
WESH 2 News1.52×Movies & TV
WFTV1.52×Movies & TV
Fox 13 News1.57×Movies & TV
WSVN1.57×Movies & TV
Springfield, Illinois2.22×Travel & Leisure
Nasal cavity1.67×Health
Mike Conley, Jr.1.61×Sports
Jonathan Davis1.65×Music & Radio
ABC TV1.73×Movies & TV
Laguna (province)1.56×
News 131.57×Movies & TV
Bulacan2.14×Travel & Leisure
Otto Graham2.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawthorne, California audience
TraitClusterScore
SustainabilityBALANCE1.92
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.37
ExtroversionTHRILL1.22
Quality AwarenessPREMIUM1.21
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Hawthorne, California
CountryShare
United States85.8%
Germany5.3%
United Kingdom3.5%

See Hawthorne, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Hawthorne, California have in United States?

Hawthorne, California has an estimated audience of 382,861 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Hawthorne, California fans?

38.5% of Hawthorne, California fans are female, 61.5% are male, with an average age of 37.3 years.

Which brands do Hawthorne, California fans like most?

Hawthorne, California fans show strongest brand affinity for Alaska (1.84×), Nebraska (1.72×), and nbc chicago (3.23×) over the country average.

Where do Hawthorne, California fans live in United States?

Hawthorne, California fans in United States are most concentrated in California (reach 116,265), North Carolina (reach 34,339), and Florida (reach 29,575). These three regions account for the largest share of the active audience.

What other brands do Hawthorne, California fans also like?

Beyond Hawthorne, California itself, the audience over-indexes on Nebraska (1.72×), nbc chicago (3.23×), Sailor (1.74×), and ABC 7 Chicago (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawthorne, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.