H.E.A.T Audience in United States
H.E.A.T has an estimated audience of 4,565,183 people in United States. 53.9% are female, 46.1% are male, average age 45.5. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.
Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the H.E.A.T audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of H.E.A.T fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.5 |
| Estimated audience size | 4,565,183 |
Audience persona
The typical H.E.A.T fan in United States is balanced, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.03× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
| Fiverr | 14.62× | Business & Career |
| Depop | 12.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.31 |
| Individualism | JOY | 1.3 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| France | 6.7% |
| India | 5.6% |
See H.E.A.T audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.E.A.T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.