Heat engine Audience in United States

Heat engine logo

Heat engine has an estimated audience of 1,514,745 people in United States. 13.0% are female, 87.0% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: MK, Academy Award for Best Documentary Feature, Minnesota, N1 road (South Africa), Embroidery Library.

The average Heat engine fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MK, Academy Award for Best Documentary Feature, Minnesota, with strongest over-indexing on MK (8.81× the country average). Demographically, the Heat engine audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heat engine fans

Demographic split for Heat engine audience in United States
MetricValue
Female13.0%
Male87.0%
Average age38.3
Estimated audience size1,514,745

Audience persona

The typical Heat engine fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Heat engine in United States
RegionReachAffinity
California185,7781.12×
Texas91,2180.7×
New York57,4940.68×
Florida54,5820.53×
Ohio37,4890.8×
Pennsylvania36,6550.72×
Washington35,8701.18×
Illinois33,8820.67×
Georgia30,0920.64×
Michigan29,5220.75×
Massachusetts28,9070.97×
Virginia27,5460.75×
North Carolina27,5290.6×
Arizona24,5440.79×
Indiana23,5640.85×
Colorado22,4160.94×
New Jersey18,7340.49×
Missouri18,1400.74×
Tennessee18,1130.6×
Maryland17,2570.66×
Oregon16,5280.95×
Oklahoma15,8290.94×
Wisconsin15,5130.68×
South Carolina15,5030.68×
Alabama15,0790.71×
Minnesota14,3560.66×
Mississippi13,4671.08×
Louisiana12,6780.65×
Connecticut11,5910.76×
Arkansas11,2600.9×
Iowa10,8960.87×
Kentucky10,8370.57×
Utah10,7820.79×
New Mexico9,4481.24×
Idaho8,4551.11×
Kansas7,8530.66×
West Virginia7,8481.11×
Alaska7,8312.42×
Nevada7,3250.5×
Hawaii6,9231.06×
Nebraska6,8590.9×
Montana6,8271.62×
South Dakota6,7381.92×
North Dakota6,5612.11×
New Hampshire6,4661.08×
Wyoming6,3482.83×
Rhode Island6,2441.29×
Maine6,2401.15×
Vermont6,1412.31×
Delaware5,5921.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heat engine audience
BrandAffinityCategory
MK8.81×Music & Radio
Academy Award for Best Documentary Feature16.61×Movies & TV
Minnesota2.45×Travel & Leisure
N1 road (South Africa)5.62×Travel & Leisure
Embroidery Library18.5×Home & Garden
Elsword18.5×Games
Israel2.21×Travel & Leisure
3D printing2.38×Technology & Electronics
Pillow1.9×Home & Garden
Hipster8.06×Politics & Society
Hog Hunting2.48×Sports
Northrop Grumman4.6×Business & Career
Monogram2.59×Home & Garden
Huevos rancheros18.5×Food & Beverages
Better Off Dead (film)7.33×Movies & TV
Irrigation sprinkler6.15×Home & Garden
Eden Lake5.17×Movies & TV
Christmas Gifts3.21×Kids & Family
WESH3×Movies & TV
Comayagua14.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heat engine audience
TraitClusterScore
Family OrientationCONSERVATISM2.79
Need for SecurityCONSERVATISM1.79
Risk AppetiteTHRILL1.57
Convenience OrientationPREMIUM1.52
Quality AwarenessPREMIUM1.47
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Heat engine
CountryShare
United States18.2%
Italy12.1%
United Kingdom7.3%

See Heat engine audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heat engine have in United States?

Heat engine has an estimated audience of 1,514,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Heat engine fans?

13.0% of Heat engine fans are female, 87.0% are male, with an average age of 38.3 years.

Which brands do Heat engine fans like most?

Heat engine fans show strongest brand affinity for MK (8.81×), Academy Award for Best Documentary Feature (16.61×), and Minnesota (2.45×) over the country average.

Where do Heat engine fans live in United States?

Heat engine fans in United States are most concentrated in California (reach 185,778), Texas (reach 91,218), and New York (reach 57,494). These three regions account for the largest share of the active audience.

What other brands do Heat engine fans also like?

Beyond Heat engine itself, the audience over-indexes on Academy Award for Best Documentary Feature (16.61×), Minnesota (2.45×), N1 road (South Africa) (5.62×), and Embroidery Library (18.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.