Heidi Montag Audience in United States
Heidi Montag has an estimated audience of 766,571 people in United States. 80.3% are female, 19.7% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Collectable, Grinch, Wok, Google Home.
The average Heidi Montag fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Collectable, Grinch, with strongest over-indexing on Goop (5.69× the country average). Demographically, the Heidi Montag audience skews more female with an average age of 32.7, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Heidi Montag fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 32.7 |
| Estimated audience size | 766,571 |
Audience persona
The typical Heidi Montag fan in United States is more female, around 32.7 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 121,299 | 1.44× |
| Texas | 63,725 | 0.97× |
| Florida | 50,183 | 0.97× |
| New York | 49,913 | 1.17× |
| Pennsylvania | 30,878 | 1.2× |
| Illinois | 28,610 | 1.12× |
| Ohio | 23,259 | 0.98× |
| North Carolina | 21,903 | 0.95× |
| Georgia | 21,725 | 0.92× |
| Michigan | 21,637 | 1.08× |
| New Jersey | 20,571 | 1.06× |
| Virginia | 19,024 | 1.02× |
| Washington | 18,241 | 1.19× |
| Massachusetts | 18,203 | 1.21× |
| Colorado | 15,894 | 1.32× |
| Tennessee | 15,776 | 1.03× |
| Indiana | 13,090 | 0.93× |
| Minnesota | 12,672 | 1.15× |
| Missouri | 12,499 | 1.01× |
| Wisconsin | 12,199 | 1.06× |
| Maryland | 11,520 | 0.87× |
| Arizona | 11,315 | 0.72× |
| Oregon | 10,784 | 1.23× |
| South Carolina | 10,682 | 0.93× |
| Louisiana | 9,718 | 0.98× |
| Kentucky | 9,528 | 0.99× |
| Connecticut | 9,125 | 1.19× |
| Nevada | 8,933 | 1.2× |
| Oklahoma | 8,494 | 1× |
| Utah | 8,248 | 1.2× |
| Iowa | 6,673 | 1.06× |
| Alabama | 6,621 | 0.62× |
| Kansas | 6,611 | 1.09× |
| Arkansas | 5,545 | 0.88× |
| Mississippi | 4,372 | 0.69× |
| Nebraska | 3,953 | 1.03× |
| Idaho | 3,844 | 1× |
| New Mexico | 3,452 | 0.9× |
| New Hampshire | 3,360 | 1.11× |
| Hawaii | 3,042 | 0.92× |
| West Virginia | 3,003 | 0.84× |
| Maine | 2,693 | 0.98× |
| Rhode Island | 2,609 | 1.07× |
| Washington, District of Columbia | 2,252 | 0.98× |
| Montana | 2,144 | 1.01× |
| Delaware | 1,603 | 0.76× |
| South Dakota | 1,576 | 0.89× |
| North Dakota | 1,477 | 0.94× |
| Vermont | 1,160 | 0.86× |
| Wyoming | 938 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 5.69× | Internet & Social Media |
| Collectable | 1.59× | Kids & Family |
| Grinch | 3.95× | Movies & TV |
| Wok | 5.69× | Food & Beverages |
| Google Home | 5.62× | Technology & Electronics |
| Pillow | 1.8× | Home & Garden |
| Israel | 1.65× | Travel & Leisure |
| Governor of Michigan | 5.69× | Politics & Society |
| Fairy godmother | 5.69× | Literature |
| Litter box | 1.59× | Pets & Animals |
| Saving | 2.14× | Business & Career |
| Hibachi | 5.69× | Food & Beverages |
| Mathcore | 5.69× | Music & Radio |
| Unique Gifts | 1.56× | Shopping |
| Grace Slick | 5.69× | Music & Radio |
| Vocal harmony | 2.8× | Music & Radio |
| headspace | 5.69× | Health |
| Hipster | 5.69× | Politics & Society |
| Historic site | 2.52× | Arts & Culture |
| Cherish (group) | 5.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.46 |
| Luxury Orientation | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Germany | 7.5% |
| Italy | 2.9% |
See Heidi Montag audiences in other countries
More Actor Actress or TV Star audiences in United States
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- Eric Dane (23,340,240)
Frequently asked questions
How many fans does Heidi Montag have in United States?
Heidi Montag has an estimated audience of 766,571 people in United States, concentrated in California and Texas.
What is the gender split and age of Heidi Montag fans?
80.3% of Heidi Montag fans are female, 19.7% are male, with an average age of 32.7 years.
Which brands do Heidi Montag fans like most?
Heidi Montag fans show strongest brand affinity for Goop (5.69×), Collectable (1.59×), and Grinch (3.95×) over the country average.
Where do Heidi Montag fans live in United States?
Heidi Montag fans in United States are most concentrated in California (reach 121,299), Texas (reach 63,725), and Florida (reach 50,183). These three regions account for the largest share of the active audience.
What other brands do Heidi Montag fans also like?
Beyond Heidi Montag itself, the audience over-indexes on Collectable (1.59×), Grinch (3.95×), Wok (5.69×), and Google Home (5.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heidi Montag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.