Help desk Audience in United States

Help desk logo

Help desk has an estimated audience of 732,518 people in United States. 52.9% are female, 47.1% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Jesse Plemons, Nationality, Governor of Michigan, Vocal harmony.

The average Help desk fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Jesse Plemons, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Help desk audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Help desk fans

Demographic split for Help desk audience in United States
MetricValue
Female52.9%
Male47.1%
Average age45.1
Estimated audience size732,518

Audience persona

The typical Help desk fan in United States is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Help desk in United States
RegionReachAffinity
California97,9231.22×
Texas73,3151.16×
New York58,6881.43×
Florida53,5481.08×
Virginia31,8241.78×
Georgia27,0431.2×
Illinois26,9171.1×
Pennsylvania23,2900.94×
Ohio22,5291×
North Carolina21,5740.98×
New Jersey19,8251.06×
Maryland19,8221.57×
Massachusetts18,9371.31×
Michigan18,1890.95×
Washington17,4731.19×
Colorado17,0401.48×
Tennessee14,9191.02×
Wisconsin14,8261.35×
Arizona12,9870.87×
Indiana11,6620.87×
Missouri11,4120.97×
Oregon10,3071.23×
Minnesota10,1530.97×
South Carolina9,6870.88×
Alabama9,5150.93×
Oklahoma8,1851.01×
Louisiana7,8090.83×
Kentucky7,2360.79×
Utah7,1931.1×
Connecticut7,1150.97×
Nevada6,9080.98×
Kansas6,2711.09×
Arkansas5,1420.85×
Mississippi4,9900.83×
Washington, District of Columbia4,9172.23×
Iowa4,8260.8×
Idaho3,4390.94×
Nebraska3,3770.92×
New Mexico2,5390.69×
New Hampshire2,4440.85×
Hawaii2,4420.78×
Maine2,0440.78×
Rhode Island2,0190.87×
West Virginia2,0100.59×
Delaware1,4320.71×
Montana1,2610.62×
Vermont1,1350.88×
Alaska1,0850.69×
South Dakota9900.58×
North Dakota8270.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Help desk audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Jesse Plemons8.87×Movies & TV
Nationality4.19×Politics & Society
Governor of Michigan13.32×Politics & Society
Vocal harmony7.06×Music & Radio
Google Home9.92×Technology & Electronics
Mangaka6.38×Literature
Goop7.06×Internet & Social Media
Cherish (group)14.24×Music & Radio
Wok7.98×Food & Beverages
Hibachi8.88×Food & Beverages
headspace10.44×Health
El Paso County, Colorado13.8×Travel & Leisure
Fairy godmother7.77×Literature
Grinch4.14×Movies & TV
Grace Slick8.18×Music & Radio
Israel1.91×Travel & Leisure
Hipster8.51×Politics & Society
Layne Staley4.46×Music & Radio
TV Fanatic7.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Help desk audience
TraitClusterScore
Need for SecurityCONSERVATISM4.14
Career OrientationPOWER2.26
SustainabilityBALANCE1.97
PatriotismCONSERVATISM1.87
Quality AwarenessPREMIUM1.73
Risk AppetiteTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Help desk
CountryShare
United States26.9%
India19.1%
United Kingdom11.1%

See Help desk audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Help desk have in United States?

Help desk has an estimated audience of 732,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Help desk fans?

52.9% of Help desk fans are female, 47.1% are male, with an average age of 45.1 years.

Which brands do Help desk fans like most?

Help desk fans show strongest brand affinity for Keene, New Hampshire (675×), Jesse Plemons (8.87×), and Nationality (4.19×) over the country average.

Where do Help desk fans live in United States?

Help desk fans in United States are most concentrated in California (reach 97,923), Texas (reach 73,315), and New York (reach 58,688). These three regions account for the largest share of the active audience.

What other brands do Help desk fans also like?

Beyond Help desk itself, the audience over-indexes on Jesse Plemons (8.87×), Nationality (4.19×), Governor of Michigan (13.32×), and Vocal harmony (7.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Help desk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.