Helsingin Sanomat Audience in United States
Helsingin Sanomat has an estimated audience of 585,765 people in United States. 46.4% are female, 53.6% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Zach Ertz, Circular economy, Ethical living, Sussex Spaniel, Santa Eulària des Riu.
The average Helsingin Sanomat fan in United States is 32.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zach Ertz, Circular economy, Ethical living, with strongest over-indexing on Zach Ertz (2.32× the country average). Demographically, the Helsingin Sanomat audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Helsingin Sanomat fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 32.1 |
| Estimated audience size | 585,765 |
Audience persona
The typical Helsingin Sanomat fan in United States is balanced, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Zach Ertz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,569 | 0.85× |
| Texas | 50,664 | 1.01× |
| Florida | 40,907 | 1.03× |
| New York | 29,228 | 0.89× |
| North Carolina | 22,734 | 1.29× |
| Georgia | 21,735 | 1.2× |
| Ohio | 21,096 | 1.17× |
| Pennsylvania | 19,381 | 0.98× |
| Illinois | 18,462 | 0.95× |
| Michigan | 16,475 | 1.08× |
| Virginia | 16,455 | 1.15× |
| Tennessee | 16,139 | 1.37× |
| New Jersey | 11,643 | 0.78× |
| Indiana | 11,243 | 1.05× |
| Alabama | 11,187 | 1.37× |
| Missouri | 10,888 | 1.15× |
| South Carolina | 10,834 | 1.23× |
| Maryland | 10,640 | 1.06× |
| Arizona | 10,275 | 0.86× |
| Wisconsin | 10,129 | 1.15× |
| Massachusetts | 9,873 | 0.86× |
| Washington | 9,832 | 0.84× |
| Louisiana | 9,615 | 1.27× |
| Kentucky | 9,576 | 1.3× |
| Oklahoma | 7,482 | 1.15× |
| Mississippi | 7,183 | 1.49× |
| Minnesota | 6,637 | 0.79× |
| Colorado | 6,627 | 0.72× |
| Arkansas | 6,393 | 1.32× |
| Oregon | 6,170 | 0.92× |
| Connecticut | 5,343 | 0.91× |
| Kansas | 4,790 | 1.04× |
| Iowa | 4,529 | 0.94× |
| Nevada | 4,523 | 0.8× |
| Utah | 4,355 | 0.83× |
| West Virginia | 3,863 | 1.42× |
| New Mexico | 2,734 | 0.93× |
| Nebraska | 2,572 | 0.88× |
| Idaho | 2,458 | 0.84× |
| New Hampshire | 1,966 | 0.85× |
| Maine | 1,927 | 0.92× |
| Hawaii | 1,908 | 0.76× |
| Rhode Island | 1,852 | 0.99× |
| Washington, District of Columbia | 1,556 | 0.88× |
| Delaware | 1,465 | 0.91× |
| Montana | 1,382 | 0.85× |
| South Dakota | 1,081 | 0.8× |
| North Dakota | 1,040 | 0.86× |
| Alaska | 1,018 | 0.81× |
| Vermont | 836 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zach Ertz | 2.32× | Sports |
| Circular economy | 1.84× | Business & Career |
| Ethical living | 2.44× | Politics & Society |
| Sussex Spaniel | 1.66× | Pets & Animals |
| Santa Eulària des Riu | 2.1× | Travel & Leisure |
| Enfagrow A+ Malaysia | 1.58× | Kids & Family |
| Game dân gian trên điện thoại - iOnline | 1.56× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 54.8% |
| Japan | 5.7% |
| China | 5.5% |
See Helsingin Sanomat audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Helsingin Sanomat have in United States?
Helsingin Sanomat has an estimated audience of 585,765 people in United States, concentrated in California and Texas.
What is the gender split and age of Helsingin Sanomat fans?
46.4% of Helsingin Sanomat fans are female, 53.6% are male, with an average age of 32.1 years.
Which brands do Helsingin Sanomat fans like most?
Helsingin Sanomat fans show strongest brand affinity for Zach Ertz (2.32×), Circular economy (1.84×), and Ethical living (2.44×) over the country average.
Where do Helsingin Sanomat fans live in United States?
Helsingin Sanomat fans in United States are most concentrated in California (reach 54,569), Texas (reach 50,664), and Florida (reach 40,907). These three regions account for the largest share of the active audience.
What other brands do Helsingin Sanomat fans also like?
Beyond Helsingin Sanomat itself, the audience over-indexes on Circular economy (1.84×), Ethical living (2.44×), Sussex Spaniel (1.66×), and Santa Eulària des Riu (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Helsingin Sanomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.