Rascasse Audience Intelligence

Helsingin Sanomat Audience in United States

A data profile of the people who buy, follow and care about Helsingin Sanomat in United States — modelled from more than twelve digital signal sources. Helsingin Sanomat has an estimated audience of 624,005 people in United States.

#114among Newspaper in United States#1021among Website / Newspaper / Magazine in United States#258in News

The average Helsingin Sanomat fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single-lens reflex camera, Wide-angle lens, Handmade Gifts, with strongest over-indexing on Single-lens reflex camera (4.38× the country average).

Demographically, the Helsingin Sanomat audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helsingin Sanomat fan in United States is balanced, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Single-lens reflex camera.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helsingin Sanomat profile in United States.

Audience size
624K
in United States
Gender
46.4%♀
53.6% male
Age
32.1
average years
Country rank
#32047
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Helsingin Sanomat

46.4% are female, 53.6% are male, average age 32.1.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Helsingin Sanomat audience in United States
MetricValue
Female46.4%
Male53.6%
Average age32.1
Estimated audience size624,005
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Helsingin Sanomat audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3915%
40-4916%
50+8%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Helsingin Sanomat audience comes from United States.

Worldwide audience distribution share by country for Helsingin Sanomat
CountryShare
Finland54.1%
Japan5.8%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helsingin Sanomat audience in United States is strongest.

Fig. 05

Top regions by affinity

Helsingin Sanomat fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.58×
02West Virginia~4K1.49×
03Alabama~10K1.42×
04Arkansas~7K1.38×
05Louisiana~10K1.31×
06Kentucky~10K1.31×
07Tennessee~10K1.27×
08South Carolina~10K1.26×
09North Carolina~20K1.25×
10Georgia~20K1.20×
11Oklahoma~8K1.19×
12Ohio~20K1.15×
13Missouri~10K1.14×
14Virginia~20K1.06×
15Michigan~20K1.05×
16Indiana~10K1.04×
17Wisconsin~9K1.02×
18Kansas~5K1.02×
19Maryland~10K0.99×
20Pennsylvania~20K0.98×
21Maine~2K0.98×
22Florida~40K0.97×
23New Mexico~3K0.96×
24Rhode Island~2K0.96×
25Texas~50K0.94×
26Nebraska~3K0.94×
27Iowa~4K0.93×
28Delaware~2K0.93×
29Alaska~1K0.93×
30North Dakota~1K0.93×
31Illinois~20K0.91×
32Connecticut~5K0.91×
33Idaho~3K0.91×
34Montana~1K0.91×
35Oregon~6K0.90×
36New Hampshire~2K0.90×
37South Dakota~1K0.90×
38Vermont<1K0.88×
39Washington, District of Columbia~2K0.87×
40New York~30K0.85×
41Arizona~10K0.83×
42Massachusetts~9K0.82×
43Utah~4K0.82×
44Washington~10K0.81×
45California~50K0.79×
46Minnesota~7K0.79×
47Hawaii~2K0.79×
48Nevada~4K0.77×
49New Jersey~10K0.74×
50Colorado~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Helsingin Sanomat, United States
0.70×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helsingin Sanomat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helsingin Sanomat audience
#·InterestCategoryAffinity×
01Wide-angle lensTechnology & Electronics4.70×
02Single-lens reflex cameraTechnology & Electronics4.38×
03Zoom lensTechnology & Electronics2.80×
04Baltic SeaTravel & Leisure2.42×
05Kitchen gardenHome & Garden2.32×
06The White CompanyLiterature2.29×
07Single track (mountain biking)Sports2.28×
08Handmade GiftsKids & Family2.08×
09ModanisaFashion & Accessoires1.93×
10Spectre (2015 film)Movies & TV1.89×
11Plants vs. ZombiesGames1.73×
12Grand Theft Auto OnlineGames1.70×
13Digital healthHealth1.60×
14Birkin bagFashion & Accessoires1.60×
15Burnout (psychology)Health1.60×
16Kosher foodsFood & Beverages1.58×
17KippahFashion & Accessoires1.56×
18Veggie burgerFood & Beverages1.55×
19McCaféFood & Beverages1.53×
20Girl powerPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helsingin Sanomat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helsingin Sanomat audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helsingin Sanomat audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helsingin Sanomat have in United States?

Helsingin Sanomat has an estimated audience of 624,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Helsingin Sanomat fans?

46.4% of Helsingin Sanomat fans are female, 53.6% are male, with an average age of 32.1 years.

03

Which brands do Helsingin Sanomat fans like most?

Helsingin Sanomat fans show strongest brand affinity for Single-lens reflex camera (4.38×), Wide-angle lens (4.7×), and Handmade Gifts (2.08×) over the country average.

04

Where do Helsingin Sanomat fans live in United States?

Helsingin Sanomat fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Helsingin Sanomat fans also like?

Beyond Helsingin Sanomat itself, the audience over-indexes on Wide-angle lens (4.7×), Handmade Gifts (2.08×), Zoom lens (2.8×), and Single track (mountain biking) (2.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Helsingin Sanomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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