Hematology Audience in United States

Hematology logo

Hematology has an estimated audience of 2,345,987 people in United States. 62.0% are female, 38.0% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Elsword, Pillow, Vacaville, California, Solo climbing.

The average Hematology fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Elsword, Pillow, with strongest over-indexing on Minnesota (1.66× the country average). Demographically, the Hematology audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hematology fans

Demographic split for Hematology audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.4
Estimated audience size2,345,987

Audience persona

The typical Hematology fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Hematology in United States
RegionReachAffinity
California268,2351.04×
Texas237,1951.18×
Florida227,6841.43×
New York195,7521.49×
Pennsylvania97,6981.24×
New Jersey93,1181.56×
Georgia88,1771.22×
Illinois87,1401.11×
North Carolina80,3201.14×
Ohio79,9951.11×
Virginia72,9281.28×
Michigan70,6141.15×
Maryland53,6581.33×
Tennessee53,6061.14×
Arizona53,5701.12×
Massachusetts48,2831.04×
Indiana45,8461.07×
Missouri38,3091.01×
Washington37,9500.81×
Alabama37,1591.13×
Louisiana36,1721.2×
South Carolina35,1471×
Kentucky33,8451.15×
Colorado29,5690.8×
Wisconsin28,8380.82×
Connecticut28,6411.22×
Minnesota27,2550.81×
Oklahoma24,8370.95×
Nevada21,4230.94×
Mississippi20,8181.08×
Oregon20,4320.76×
Arkansas19,6341.02×
Kansas16,1810.88×
Iowa15,1230.78×
Utah14,6090.7×
West Virginia12,7231.16×
New Mexico12,4951.06×
Nebraska9,2770.79×
New Hampshire8,4140.91×
Idaho7,9490.68×
Delaware7,4161.15×
Rhode Island7,2220.97×
Washington, District of Columbia7,0981.01×
Hawaii6,8460.68×
Maine6,7120.8×
Montana4,2110.65×
South Dakota4,1440.76×
North Dakota3,8450.8×
Vermont2,9600.72×
Alaska2,9440.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hematology audience
BrandAffinityCategory
Minnesota1.66×Travel & Leisure
Elsword14.53×Games
Pillow1.58×Home & Garden
Vacaville, California4.01×Travel & Leisure
Solo climbing2.13×Sports
WKRN-TV1.88×Movies & TV
19 Kids and Counting1.52×Movies & TV
Nantes2.69×Travel & Leisure
Layne Staley1.72×Music & Radio
Leverage (TV series)1.6×Movies & TV
Ezekiel Elliott1.89×Sports
Overboard (film)1.91×Movies & TV
Brunello Cucinelli1.8×Fashion & Accessoires
English literature1.58×Literature
Information technology consulting1.56×Technology & Electronics
Parma2.74×Travel & Leisure
WCCO-TV1.54×Movies & TV
International University of Business Agriculture and Technology2.06×Business & Career
Fast Five1.58×Movies & TV
Hattiesburg, Mississippi1.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hematology audience
TraitClusterScore
Family OrientationCONSERVATISM1.88
Career OrientationPOWER1.52
Quality AwarenessPREMIUM1.52
Need for SecurityCONSERVATISM1.43
Community OrientationOPEN1.35
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Hematology
CountryShare
United States38.7%
Mexico5.3%
Italy5.1%

See Hematology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hematology have in United States?

Hematology has an estimated audience of 2,345,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Hematology fans?

62.0% of Hematology fans are female, 38.0% are male, with an average age of 45.4 years.

Which brands do Hematology fans like most?

Hematology fans show strongest brand affinity for Minnesota (1.66×), Elsword (14.53×), and Pillow (1.58×) over the country average.

Where do Hematology fans live in United States?

Hematology fans in United States are most concentrated in California (reach 268,235), Texas (reach 237,195), and Florida (reach 227,684). These three regions account for the largest share of the active audience.

What other brands do Hematology fans also like?

Beyond Hematology itself, the audience over-indexes on Elsword (14.53×), Pillow (1.58×), Vacaville, California (4.01×), and Solo climbing (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hematology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.