A data profile of the people who buy, follow and care about Heracles in United States — modelled from more than twelve digital signal sources. Heracles has an estimated audience of 332,610 people in United States.
The average Heracles fan in United States is 44.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Britney Spears, Online newspaper, Freedom of speech, with strongest over-indexing on Britney Spears (3.16× the country average).
Demographically, the Heracles audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Heracles fan in United States is more male, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Britney Spears.
The key figures that characterise the Heracles profile in United States.
29.5% are female, 70.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 44.9 |
| Estimated audience size | 332,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 36% |
of the worldwide Heracles audience comes from United States.
| Country | Share |
|---|---|
| Netherlands | 63.4% |
| United States | 13.4% |
| France | 5.1% |
Where the Heracles audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~8K | 1.20× | |
| 02 | Utah | ~3K | 1.17× | |
| 03 | Oregon | ~4K | 1.15× | |
| 04 | Alaska | <1K | 1.13× | |
| 05 | Massachusetts | ~7K | 1.11× | |
| 06 | Oklahoma | ~4K | 1.09× | |
| 07 | California | ~40K | 1.08× | |
| 08 | Hawaii | ~2K | 1.07× | |
| 09 | New Hampshire | ~1K | 1.07× | |
| 10 | Idaho | ~2K | 1.06× | |
| 11 | Virginia | ~9K | 1.05× | |
| 12 | Indiana | ~6K | 1.05× | |
| 13 | Missouri | ~6K | 1.04× | |
| 14 | Kansas | ~3K | 1.04× | |
| 15 | Maine | ~1K | 1.04× | |
| 16 | Pennsylvania | ~10K | 1.02× | |
| 17 | Kentucky | ~4K | 1.02× | |
| 18 | New Mexico | ~2K | 1.02× | |
| 19 | North Dakota | <1K | 1.02× | |
| 20 | Georgia | ~10K | 1.01× | |
| 21 | West Virginia | ~2K | 1.01× | |
| 22 | Arizona | ~7K | 1.00× | |
| 23 | Vermont | <1K | 1.00× | |
| 24 | Texas | ~30K | 0.99× | |
| 25 | Alabama | ~5K | 0.99× | |
| 26 | Arkansas | ~3K | 0.99× | |
| 27 | Nebraska | ~2K | 0.99× | |
| 28 | South Dakota | <1K | 0.99× | |
| 29 | New York | ~20K | 0.98× | |
| 30 | Illinois | ~10K | 0.98× | |
| 31 | Connecticut | ~3K | 0.98× | |
| 32 | Ohio | ~10K | 0.97× | |
| 33 | Louisiana | ~4K | 0.97× | |
| 34 | Iowa | ~3K | 0.97× | |
| 35 | Montana | <1K | 0.97× | |
| 36 | New Jersey | ~8K | 0.96× | |
| 37 | Tennessee | ~6K | 0.96× | |
| 38 | Maryland | ~5K | 0.96× | |
| 39 | Nevada | ~3K | 0.96× | |
| 40 | Florida | ~20K | 0.95× | |
| 41 | Colorado | ~5K | 0.95× | |
| 42 | Washington, District of Columbia | <1K | 0.95× | |
| 43 | Rhode Island | <1K | 0.94× | |
| 44 | North Carolina | ~9K | 0.93× | |
| 45 | Michigan | ~8K | 0.93× | |
| 46 | Mississippi | ~3K | 0.93× | |
| 47 | Wisconsin | ~5K | 0.91× | |
| 48 | Minnesota | ~4K | 0.90× | |
| 49 | South Carolina | ~4K | 0.88× | |
| 50 | Delaware | <1K | 0.87× |
The strongest cross-interests of the Heracles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom of speech | Politics & Society | 7.75× | ||
| 02 | Tom Hardy | Movies & TV | 6.85× | ||
| 03 | Malt whisky | Food & Beverages | 6.61× | ||
| 04 | Fanatics | Fashion & Accessoires | 4.25× | ||
| 05 | National Rifle Association | Politics & Society | 4.21× | ||
| 06 | Ryan Gosling | Movies & TV | 4.13× | ||
| 07 | Baltimore Orioles | Sports | 3.86× | ||
| 08 | The Daily Caller | Internet & Social Media | 3.37× | ||
| 09 | Rail transport | Travel & Leisure | 3.31× | ||
| 10 | Atlanta Braves | Sports | 3.31× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 3.31× | ||
| 12 | New York Mets | Sports | 3.31× | ||
| 13 | Britney Spears | Music & Radio | 3.16× | ||
| 14 | Online newspaper | News | 3.10× | ||
| 15 | Discount Tire | Shopping | 2.55× | ||
| 16 | Internet celebrity | Internet & Social Media | 2.37× | ||
| 17 | Tradition | Politics & Society | 2.20× | ||
| 18 | Hardware store | Home & Garden | 2.05× | ||
| 19 | Charitable organization | Politics & Society | 1.84× | ||
| 20 | Nonprofit organization | Politics & Society | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.20× | |
| Career Orientation | POWER | 1.97× | |
| Individualism | JOY | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.54× | |
| Mindfulness | BALANCE | 0.55× | |
| Quality Awareness | PREMIUM | 0.62× |
Heracles has an estimated audience of 332,610 people in United States, concentrated in California and Texas.
29.5% of Heracles fans are female, 70.5% are male, with an average age of 44.9 years.
Heracles fans show strongest brand affinity for Britney Spears (3.16×), Online newspaper (3.1×), and Freedom of speech (7.75×) over the country average.
Heracles fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Heracles itself, the audience over-indexes on Online newspaper (3.1×), Freedom of speech (7.75×), Rail transport (3.31×), and Tom Hardy (6.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Heracles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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