A data profile of the people who buy, follow and care about Hermeticism in United States — modelled from more than twelve digital signal sources. Hermeticism has an estimated audience of 1,773,361 people in United States.
The average Hermeticism fan in United States is 39.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Diane Keaton, Mrs. Doubtfire, Extrasensory perception, with strongest over-indexing on Diane Keaton (6.21× the country average).
Demographically, the Hermeticism audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hermeticism fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Hermeticism profile in United States.
71.0% are female, 29.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 39.3 |
| Estimated audience size | 1,773,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
Where the Hermeticism audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~30K | 1.43× | |
| 02 | Utah | ~20K | 1.25× | |
| 03 | Washington | ~40K | 1.23× | |
| 04 | Washington, District of Columbia | ~6K | 1.19× | |
| 05 | Vermont | ~4K | 1.19× | |
| 06 | Massachusetts | ~40K | 1.18× | |
| 07 | Maine | ~7K | 1.18× | |
| 08 | Colorado | ~30K | 1.16× | |
| 09 | Montana | ~6K | 1.16× | |
| 10 | California | ~200K | 1.15× | |
| 11 | Rhode Island | ~6K | 1.12× | |
| 12 | Alaska | ~4K | 1.12× | |
| 13 | Oklahoma | ~20K | 1.10× | |
| 14 | Idaho | ~10K | 1.08× | |
| 15 | New York | ~100K | 1.07× | |
| 16 | Connecticut | ~20K | 1.07× | |
| 17 | New Mexico | ~9K | 1.07× | |
| 18 | New Hampshire | ~7K | 1.06× | |
| 19 | Virginia | ~40K | 1.02× | |
| 20 | Tennessee | ~40K | 1.01× | |
| 21 | Kansas | ~10K | 1.01× | |
| 22 | Missouri | ~30K | 0.99× | |
| 23 | Arizona | ~40K | 0.98× | |
| 24 | North Carolina | ~50K | 0.97× | |
| 25 | Nevada | ~20K | 0.97× | |
| 26 | Pennsylvania | ~60K | 0.95× | |
| 27 | Michigan | ~40K | 0.94× | |
| 28 | Indiana | ~30K | 0.94× | |
| 29 | Maryland | ~30K | 0.94× | |
| 30 | Minnesota | ~20K | 0.94× | |
| 31 | Kentucky | ~20K | 0.94× | |
| 32 | Arkansas | ~10K | 0.94× | |
| 33 | Illinois | ~60K | 0.93× | |
| 34 | Georgia | ~50K | 0.91× | |
| 35 | Louisiana | ~20K | 0.91× | |
| 36 | West Virginia | ~8K | 0.91× | |
| 37 | North Dakota | ~3K | 0.91× | |
| 38 | Texas | ~100K | 0.90× | |
| 39 | Ohio | ~50K | 0.90× | |
| 40 | Alabama | ~20K | 0.90× | |
| 41 | Nebraska | ~8K | 0.90× | |
| 42 | Hawaii | ~7K | 0.90× | |
| 43 | Florida | ~100K | 0.88× | |
| 44 | Wisconsin | ~20K | 0.87× | |
| 45 | New Jersey | ~40K | 0.86× | |
| 46 | Mississippi | ~10K | 0.86× | |
| 47 | Iowa | ~10K | 0.86× | |
| 48 | South Dakota | ~3K | 0.85× | |
| 49 | Delaware | ~4K | 0.84× | |
| 50 | South Carolina | ~20K | 0.82× |
The strongest cross-interests of the Hermeticism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extrasensory perception | Health | 24.97× | ||
| 02 | Wham! | Music & Radio | 20.00× | ||
| 03 | Voltaire | Literature | 20.00× | ||
| 04 | Columbo | Movies & TV | 20.00× | ||
| 05 | Bayer 04 Leverkusen | Sports | 20.00× | ||
| 06 | Mrs. Doubtfire | Movies & TV | 17.90× | ||
| 07 | Cougar | Kids & Family | 12.97× | ||
| 08 | Old Testament | Politics & Society | 11.40× | ||
| 09 | TVLine | News | 11.06× | ||
| 10 | Billy Idol | Music & Radio | 9.55× | ||
| 11 | Nick Offerman | Movies & TV | 9.26× | ||
| 12 | Cats (musical) | Music & Radio | 8.35× | ||
| 13 | Berlin Wall | Travel & Leisure | 8.00× | ||
| 14 | Diane Keaton | Movies & TV | 6.21× | ||
| 15 | Web server | Technology & Electronics | 6.14× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 4.58× | ||
| 17 | Britney Spears | Music & Radio | 4.06× | ||
| 18 | Sustainable energy | Home & Garden | 3.78× | ||
| 19 | Chuck Norris | Movies & TV | 3.60× | ||
| 20 | FedEx | Business & Career | 2.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.31× | |
| Patriotism | CONSERVATISM | 2.10× | |
| Spirituality | BALANCE | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.83× |
Hermeticism has an estimated audience of 1,773,361 people in United States, concentrated in California and Texas.
71.0% of Hermeticism fans are female, 29.0% are male, with an average age of 39.3 years.
Hermeticism fans show strongest brand affinity for Diane Keaton (6.21×), Mrs. Doubtfire (17.9×), and Extrasensory perception (24.97×) over the country average.
Hermeticism fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hermeticism itself, the audience over-indexes on Mrs. Doubtfire (17.9×), Extrasensory perception (24.97×), Britney Spears (4.06×), and Cats (musical) (8.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hermeticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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