Homeless shelter Audience in United States

Homeless shelter logo

Homeless shelter has an estimated audience of 1,172,523 people in United States. 71.1% are female, 28.9% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: headspace, Wok, Goop, Governor of Michigan, Grace Slick.

The average Homeless shelter fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Wok, Goop, with strongest over-indexing on headspace (13.74× the country average). Demographically, the Homeless shelter audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Homeless shelter fans

Demographic split for Homeless shelter audience in United States
MetricValue
Female71.1%
Male28.9%
Average age45.0
Estimated audience size1,172,523

Audience persona

The typical Homeless shelter fan in United States is more female, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Homeless shelter in United States
RegionReachAffinity
California151,5261.18×
Texas111,9381.11×
Florida96,7901.22×
New York54,8940.84×
Ohio46,6351.29×
Georgia45,9041.27×
Illinois42,4951.09×
Michigan39,2821.28×
North Carolina36,4561.03×
Pennsylvania34,2640.87×
Virginia26,5600.93×
Indiana26,4111.23×
Washington26,1101.11×
Arizona25,7081.07×
Tennessee24,3661.04×
Missouri23,6461.25×
Colorado21,6821.17×
New Jersey21,4440.72×
Maryland19,1290.95×
Oklahoma18,6121.43×
Kentucky18,2381.24×
Massachusetts17,9900.78×
South Carolina17,0590.97×
Louisiana16,9681.12×
Wisconsin16,7920.95×
Minnesota15,5800.93×
Alabama13,6290.83×
Utah13,4861.28×
Oregon13,4461×
Nevada12,9501.14×
Arkansas10,8831.13×
Mississippi9,7261.01×
Kansas9,2941.01×
Iowa9,1020.94×
Connecticut8,0140.68×
New Mexico7,4751.27×
Nebraska6,2941.07×
West Virginia5,1580.94×
Hawaii5,1331.02×
Idaho4,7630.81×
Maine3,9100.93×
New Hampshire3,4760.75×
Washington, District of Columbia3,4450.98×
Rhode Island2,6790.72×
North Dakota2,6451.1×
Delaware2,4530.76×
Alaska2,3080.92×
Montana2,2220.68×
South Dakota1,7890.66×
Vermont1,2730.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homeless shelter audience
BrandAffinityCategory
headspace13.74×Health
Wok9.11×Food & Beverages
Goop7.27×Internet & Social Media
Governor of Michigan9.96×Politics & Society
Grace Slick11.36×Music & Radio
Hibachi9.86×Food & Beverages
Google Home7.99×Technology & Electronics
Ira Glass20.27×Music & Radio
Cherish (group)11.86×Music & Radio
TV Fanatic10.93×Movies & TV
El Paso County, Colorado12.03×Travel & Leisure
Grinch3.74×Movies & TV
Jingoism1.96×Politics & Society
Guitarist (magazine)10.13×Music & Radio
Goma14.96×Travel & Leisure
Cryptic crossword12.26×Technology & Electronics
Vocal harmony3.4×Music & Radio
Fairy godmother5.36×Literature
No Escape (1994 film)7.83×Movies & TV
Hemnet8.32×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homeless shelter audience
TraitClusterScore
Risk AppetiteTHRILL2.68
Community OrientationOPEN2.29
Need for SecurityCONSERVATISM1.46
Luxury OrientationPREMIUM1.46
Career OrientationPOWER1.41
SpiritualityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Homeless shelter
CountryShare
United States63.8%
United Kingdom10.7%
Canada5.0%

See Homeless shelter audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Homeless shelter have in United States?

Homeless shelter has an estimated audience of 1,172,523 people in United States, concentrated in California and Texas.

What is the gender split and age of Homeless shelter fans?

71.1% of Homeless shelter fans are female, 28.9% are male, with an average age of 45.0 years.

Which brands do Homeless shelter fans like most?

Homeless shelter fans show strongest brand affinity for headspace (13.74×), Wok (9.11×), and Goop (7.27×) over the country average.

Where do Homeless shelter fans live in United States?

Homeless shelter fans in United States are most concentrated in California (reach 151,526), Texas (reach 111,938), and Florida (reach 96,790). These three regions account for the largest share of the active audience.

What other brands do Homeless shelter fans also like?

Beyond Homeless shelter itself, the audience over-indexes on Wok (9.11×), Goop (7.27×), Governor of Michigan (9.96×), and Grace Slick (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeless shelter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.