Houseparty Audience in United States
Houseparty has an estimated audience of 2,562,682 people in United States. 52.6% are female, 47.4% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grinch, Governor of Michigan, Vocal harmony, Wok.
The average Houseparty fan in United States is 37.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (13.58× the country average). Demographically, the Houseparty audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Houseparty fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 37.0 |
| Estimated audience size | 2,562,682 |
Audience persona
The typical Houseparty fan in United States is balanced, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 297,721 | 1.35× |
| California | 285,667 | 1.01× |
| Florida | 184,057 | 1.06× |
| New York | 160,560 | 1.12× |
| Georgia | 136,018 | 1.72× |
| North Carolina | 116,653 | 1.51× |
| Illinois | 113,039 | 1.32× |
| Pennsylvania | 95,085 | 1.1× |
| Ohio | 89,607 | 1.14× |
| Michigan | 78,865 | 1.18× |
| Virginia | 70,903 | 1.14× |
| New Jersey | 67,891 | 1.04× |
| Louisiana | 63,866 | 1.93× |
| Maryland | 63,764 | 1.45× |
| Tennessee | 61,606 | 1.2× |
| Alabama | 53,908 | 1.51× |
| South Carolina | 51,950 | 1.35× |
| Indiana | 50,279 | 1.07× |
| Missouri | 47,773 | 1.16× |
| Arizona | 47,450 | 0.91× |
| Mississippi | 43,080 | 2.04× |
| Massachusetts | 39,324 | 0.78× |
| Washington | 38,578 | 0.75× |
| Wisconsin | 32,748 | 0.85× |
| Kentucky | 32,155 | 1× |
| Oklahoma | 31,873 | 1.12× |
| Colorado | 31,064 | 0.77× |
| Nevada | 29,805 | 1.2× |
| Minnesota | 27,489 | 0.75× |
| Arkansas | 27,255 | 1.29× |
| Connecticut | 25,788 | 1× |
| Oregon | 20,978 | 0.71× |
| Kansas | 20,175 | 1× |
| Iowa | 16,459 | 0.78× |
| Utah | 13,071 | 0.57× |
| New Mexico | 11,807 | 0.92× |
| Nebraska | 10,423 | 0.81× |
| Washington, District of Columbia | 9,577 | 1.24× |
| Delaware | 8,963 | 1.27× |
| West Virginia | 8,535 | 0.72× |
| Hawaii | 7,226 | 0.66× |
| Idaho | 6,936 | 0.54× |
| Rhode Island | 6,390 | 0.78× |
| New Hampshire | 5,734 | 0.57× |
| Maine | 4,610 | 0.5× |
| Montana | 3,520 | 0.5× |
| South Dakota | 3,436 | 0.58× |
| Alaska | 3,252 | 0.59× |
| North Dakota | 3,205 | 0.61× |
| Vermont | 1,971 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.58× | Internet & Social Media |
| Grinch | 8.31× | Movies & TV |
| Governor of Michigan | 14.91× | Politics & Society |
| Vocal harmony | 8.29× | Music & Radio |
| Wok | 10.88× | Food & Beverages |
| Elsword | 26.77× | Games |
| No Escape (1994 film) | 16.69× | Movies & TV |
| Google Home | 9.52× | Technology & Electronics |
| Hibachi | 11.23× | Food & Beverages |
| Hipster | 13.25× | Politics & Society |
| Fairy godmother | 9.76× | Literature |
| Mathcore | 10.42× | Music & Radio |
| Historic site | 5.53× | Arts & Culture |
| Harlow | 14.49× | Travel & Leisure |
| Grace Slick | 10.75× | Music & Radio |
| La Jolla | 10.73× | Travel & Leisure |
| TV Fanatic | 12.16× | Movies & TV |
| El Paso County, Colorado | 14.38× | Travel & Leisure |
| headspace | 10.4× | Health |
| Combat sport | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1 |
| Sports Activity | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.9% |
| United Kingdom | 5.9% |
| Canada | 3.0% |
See Houseparty audiences in other countries
More Technology & Electronics audiences in United States
Frequently asked questions
How many fans does Houseparty have in United States?
Houseparty has an estimated audience of 2,562,682 people in United States, concentrated in Texas and California.
What is the gender split and age of Houseparty fans?
52.6% of Houseparty fans are female, 47.4% are male, with an average age of 37.0 years.
Which brands do Houseparty fans like most?
Houseparty fans show strongest brand affinity for Goop (13.58×), Grinch (8.31×), and Governor of Michigan (14.91×) over the country average.
Where do Houseparty fans live in United States?
Houseparty fans in United States are most concentrated in Texas (reach 297,721), California (reach 285,667), and Florida (reach 184,057). These three regions account for the largest share of the active audience.
What other brands do Houseparty fans also like?
Beyond Houseparty itself, the audience over-indexes on Grinch (8.31×), Governor of Michigan (14.91×), Vocal harmony (8.29×), and Wok (10.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Houseparty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.